Part five of a ten part series on Creating Apple Apps. Part Five walks through the process of selecting, hiring, and working with a Professional Designer.

1. Two Rivers Apps LLC
www.tworiversapps.com

2. BACKGROUND – CREATING APPLE APPS
Welcome to the Creating Apple Apps Series
This ten part series will guide you through the end to end
process of creating an Apple App from idea through to post-
launch.
The Apple App store is the premier marketplace for mobile
Apps with over 30 Billion downloads. It is THE market to be
in. Anyone with a good idea and tenacity can make money
on the Apple App store.
Are you ready to join the growing ranks of Appreneurs?
Two Rivers Apps LLC
www.tworiversapps.com

3. THREE OBJECTIVES
Part Five – Working With a Professional Designer.
1. Advertise for, find, and hire a Professional Designer
2. Prototyping and selecting a final App Design
3. Delivery and signoff on final App Design and receipt of
supporting files and documentation
Two Rivers Apps LLC
www.tworiversapps.com

4. 1. ADVERTISE FOR, FIND, AND HIRE A
PROFESSIONAL DESIGNER
A well designed, elegant, professional, attractive, appealing App makes
up for a lot of other gaps or flaws. Selecting the right Professional
Designer is CRITICAL.. A Professional Designer is:
• Trained and experienced in user interface design and design best
practices.
• An expert in their field with extensive hands on App Design
experience.
• Knowledgeable and up to date on all aspects of the Apple
Submission Guidelines and underlying iOS feature set.
• Has several published Apps on the Apple App Store.
• Does not hesitate to provide very satisfied references and samples.
A Professional Designer costs more and is worth every penny.
Two Rivers Apps LLC
www.tworiversapps.com

5. 1. ADVERTISE FOR, FIND, AND HIRE A
PROFESSIONAL DESIGNER - CONTINUED
Don’t mistake a Graphics Artist with a Professional
Designer. They are two different, although overlapping
skillsets. Here are common locations to find a
Professional Designer:
• 99 Designs.
• eLance
• Guru
• Odesk
• A design agency
• A reference
Our strong recommendation is 99 Designs.
Two Rivers Apps LLC
www.tworiversapps.com

6. 1. ADVERTISE FOR, FIND, AND HIRE A
PROFESSIONAL DESIGNER - CONTINUED
Why use 99 Designs?
• Fixed price and timeline.
• Only pay if a suitable design is selected.
• Multiple submissions from different Designers and styles.
• Different packages for different budgets are available.
• Quality of work and value are very high.
Caveat: The quality of the output is only as good as the
quality of the input. You need to provide a detailed and well
thought out Simple Design Document and be available for
questions and clarifications.
Two Rivers Apps LLC
www.tworiversapps.com

7. 2. PROTOTYPING AND SELECTING A FINAL APP
DESIGN
Your Design Contest has begun, time to iterate to a final
design:
- Review all designs, including comments and questions
- Respond to questions and provide additional direction
and clarification as needed.
- Do not eliminate candidates until the content closes.
- When you have narrowed down to a subset of
designs, interview each Designer to ensure a good fit and
to provide additional guidance.
- Select and award a final design.
Two Rivers Apps LLC
www.tworiversapps.com

8. 3. DELIVERY AND SIGNOFF ON FINAL APP
DESIGN AND RECEIPT OF SUPPORTING FILES
AND DOCUMENTATION
Review your Simple Design Document in its entirety against
your awarded design for completeness and compliance
with your directions and the Apple Submission
Guidelines.
Receive delivery of all graphical elements and verify quality
and completeness, then complete the process in 99
Designs and provide feedback.
Two Rivers Apps LLC
www.tworiversapps.com