The document outlines a strategy to optimize SEO by increasing relevant content and authority while decreasing thin or penalized pages. It aims to generate more qualified visitors and links through sharing content on social media that is informative, worth sharing, builds reputation, and benefits all parties. The strategy involves understanding brands, readers, and brainstorming ideas before creating quality content that focuses keywords, uses subheadings, and checks for thin content and errors.

2. Objectives:
 Increase the “Aboutness” of the SEO-Optimized Pages
With Respect to a Particular Target Keyword
 Minimize the Number of Thin Content Pages
 Increase the “Authority” of the Target Pages via
“Shareability” in Social Media and Discussion Portals
(User-Generated BackLinks)
 Minimize the Number of Panda-Penguin-Penalized
Link Building Strategy
 Increase the Number of “Qualified” Visitors
 Increase the Number of “Qualified” Links

3. Motivation of this Strategy
 1 billion Facebook users
 200 million Twitter users
 200 million LinkedIn users
 135 million active users on Google+
 3.3 billion pieces of content shared on Facebook each
month
 5 billion Google +1’s a day

4. What are We Doing Before?
 For the link
 For the link juice
 For the anchor text
 Because everyone else is doing it
THEN WE WILL DIE!!!

10. On-Page VS Off-Page
On-Page Factors:
 Keywords Placement
 Latent Semantic Indexing (LSI)
 Readability
Off-Page Factors
 Backlinks
 Shares
 Syndication/Bookmarks

11. The 4-Way Test
 1. Is it informative?
 2. Is it worth-sharing for?
 3. Will it Build Site Reputation/Authority?
 4. Will it be Beneficial to all Concerned?

12. Plan Your Content
 Understand Your
Brand
 Understand Your
Readers
 Brainstorm Ideas

13. Content Quality Checks
 Article Lengths
 Paragraph Lengths
 LSI (Latent Semantic Indexing) Keywords
 Use of Subheadings
 Thin Content
 Spelling and Grammar

14. The Drill
 Focus Keyword in Catchy Title
 Catchy Introduction
 Content Expectations
 Breakdown Your Content
 Sub-headings
 Close the deal