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Bitly Presentation Ron Pringle


Published on Presentation from Fox Valley Computing Professionals Seminar on 2-8-2010 Tracking your Social Media Effectiveness

Published in: Technology, Design
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Bitly Presentation Ron Pringle

  1. 1. Your Social Media Friend ron.pringle
  2. 2. What is <ul><li>Leading URL Shortener </li></ul><ul><ul><li>Very recognizable </li></ul></ul><ul><ul><li>Trusted </li></ul></ul><ul><ul><li>No annoying toolbar </li></ul></ul>ron.pringle -
  3. 3. Why should I use it? <ul><li>Shortened URLs are easy to spread around in social media </li></ul><ul><li>Especially essential to providing links in Twitter </li></ul>ron.pringle -
  4. 4. Why should I use it? <ul><li>Allows you to track the impact of social media </li></ul><ul><ul><li>Track: </li></ul></ul><ul><ul><ul><li>Number of times your shortened URL was clicked on </li></ul></ul></ul><ul><ul><ul><li>Referrers – From what service the url was clicked </li></ul></ul></ul><ul><ul><ul><ul><li>Twitter client </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Website </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Instant Messaging apps </li></ul></ul></ul></ul><ul><ul><ul><li>Locations – Country of person clicking URL </li></ul></ul></ul>ron.pringle -
  5. 5. Why should I use it? <ul><li>301 Redirect </li></ul><ul><ul><li>Shortened URL is a PERMANENT REDIRECT , which means search engines finding links to the short URLs will credit all those links to the long URL. </li></ul></ul><ul><ul><li>Boosts your Search Engine ranking instead of damaging it. </li></ul></ul>ron.pringle -
  6. 6. Information ron.pringle -
  7. 7. Conversations ron.pringle -
  8. 8. API <ul><li> has a robust application programming interface (API) </li></ul><ul><li>Lots of apps and website plugins/modules use API for URL shortening </li></ul>ron.pringle -
  9. 9. Thank You <ul><li>ron.pringle </li></ul><ul><li> </li></ul>