EyeEM is a photo sharing and tagging app that aims to solve problems with existing apps like Instagram by providing simple but effective photo tagging. It uses automatic tagging based on location and other photo information. Key features include filters, sharing to social networks, and "Vibes" for browsing public albums. While Instagram is a major competitor, EyeEM differentiates with cross-platform compatibility and automatic tagging on both iOS and Android. It has received positive reception for its style and community features.

3. Structure
1) Approach
2) About
3) Features
4) Competition
5) Reception
6) Live View

4. Approach

5. Problems
• Lots of Apps offering photo altering effects
• Tagging pictures is uncomfortable
• Instagramm not available for Android

6. Solution
• Help the user tagging his photo
• Simple but effective Interface
• Cross-platform compatibility
• Browse public albums
• Free

8. About

9. • Founded in Berlin 02/2011
• App released 08/2011
• Financial support from passion capital
• Version 2.0 launched 05/12/11

10. Features

11. Filters
• „arty-LOMO-Effects“
• Pretending not to be from a phone
• Look cool

12. Social Networking
• Own community
• Facebook
• Twitter
• Flickr
• Tumblr
• Foursquare

13. EyeEM 2.0
• Tagging
o Information used to suggest tags
• Connectivity
o Users can create profiles
• Vibes

14. Vibes
• Introduced in 2.0
• Album feed
• Search via tags
• API offered
o teleportd.com („Go Anywhere. Now.“)
o skylin.es („See what happens“)

15. Competition

16. • Biggest competitor
• 14 million users
• Several awards won already
• Effects applied after the shoot
• User has to individually tag photos
• Unavailable to Android

17. • Acquired by google in 2010 for 182 mio. $
• Closed beta
• poolpartyapp.com currently unavailable

18. and many more..

19. Reception

20. Style without boundaries
• Sponsored by Northumbria University London
• Activity tag “street fashion”
• Top 10 to be exhibited

28. Get EyeEM now!
for iOS and Android!
Thank you!

29. Sources
• http://www.golem.de/1108/85494.html
• http://www.designmadeingermany.de/2011/26403/
• http://www.giga.de/androidnews/eyeem-fur-android-wie-instagram-mit-
automatischem-location-tagging
• http://news.yahoo.com/eyeem-2-0-puts-picture-wherever-130254570.html
• http://www.gomonews.com/eyeem-builds-on-it-visual-social-network-for-
smartphones/
• http://gigaom.com/2011/08/04/is-photo-app-eyeem-taking-on-mission-
impossible/
• http://lifeinlofi.com/2011/08/17/call-for-entries-eyeem-street-fashion/
• http://fashion.eyeem.com/
• http://www.i-mobile1.com/2011/12/eyeem-app-picks-up-the-pace-as-startups-
fight-for-the-photo-crown/
• http://www.androidmag.de/app-reviews/eyeem-app-fur-automatische-
fotobeschreibung-und-fotosharing/