SlideShare a Scribd company logo
1 of 13
Copyright  Can We Talk  Pajamas Media 2006 Can We Talk TM Conversational Marketing By Tom Troja Pajamas Media Helping Brands Talk Directly with the Marketplace
Copyright  Can We Talk  Pajamas Media 2006 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pajamas Media
Copyright  Can We Talk  Pajamas Media 2006 ,[object Object],[object Object],[object Object],What Is Conversational Marketing?
Copyright  Can We Talk  Pajamas Media 2006 Why This Matters – New Rules for Success "Today it's all about  trust, community, and creating a dialogue  with your customer"    Hayes Roth - CMO   Landor
Copyright  Can We Talk  Pajamas Media 2006 ,[object Object],[object Object],[object Object],[object Object],People Talking About Themselves Can Help You
Copyright  Can We Talk  Pajamas Media 2006 Continuous Growth HP Blogs Becomes an Asset that Grows Over Time Boston, Mass.
Copyright  Can We Talk  Pajamas Media 2006 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Transitioning   The Brands “Story”
Copyright  Can We Talk  Pajamas Media 2006 Transitioning   The Brands “Story” Reebok’s designers and scientists Talk with experts in their community People Notice
Copyright  Can We Talk  Pajamas Media 2006 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Talking Ad Unit Illuminates The Conversation
Copyright  Can We Talk  Pajamas Media 2006 ,[object Object],[object Object],Talking Ads Get People Providing Emotion
Copyright  Can We Talk  Pajamas Media 2006 ,[object Object],[object Object],[object Object],[object Object],Use Traditional Ad Slot To Illuminate Talk
SEO Opportunity & Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  Can We Talk  Pajamas Media 2006
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright  Can We Talk  Pajamas Media 2006 Help Each Brand Start Where They Are … And End Up In The Right Place

More Related Content

Similar to Tt Rbk Mitx

Content Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-ProfitsContent Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-ProfitsNewt Barrett
 
Social Media Primer For Business
Social Media Primer For BusinessSocial Media Primer For Business
Social Media Primer For BusinessKeith Burtis
 
Be Bold Stand Out And Get Noticed
Be  Bold  Stand  Out And  Get  NoticedBe  Bold  Stand  Out And  Get  Noticed
Be Bold Stand Out And Get NoticedLethia Owens, PBS
 
Significance of Internet social media to traditional companies
Significance of Internet social media to traditional companiesSignificance of Internet social media to traditional companies
Significance of Internet social media to traditional companiesRajiv Dingra
 
Open Business Practice Dublin Presentation V1
Open Business Practice  Dublin Presentation V1Open Business Practice  Dublin Presentation V1
Open Business Practice Dublin Presentation V1Martin Bailie
 
Digital revolution
Digital revolutionDigital revolution
Digital revolutionDavid Kiama
 
Transform Your Social Net Worth Part 1
Transform Your Social Net Worth Part 1Transform Your Social Net Worth Part 1
Transform Your Social Net Worth Part 1Laura Rubinstein
 
3MZ & One Question - What Does Brand Really Mean?
3MZ & One Question - What Does Brand Really Mean? 3MZ & One Question - What Does Brand Really Mean?
3MZ & One Question - What Does Brand Really Mean? 3MonkeysZeno
 
AJLI - Implementing Social Networks
AJLI - Implementing Social NetworksAJLI - Implementing Social Networks
AJLI - Implementing Social NetworksHoward Greenstein
 
Social Media : A Brief Introduction
Social Media : A Brief IntroductionSocial Media : A Brief Introduction
Social Media : A Brief IntroductionHareesh Tibrewala
 
Social Media Webinar for Win Without Pitching - Nov 09
Social Media Webinar for Win Without Pitching - Nov 09Social Media Webinar for Win Without Pitching - Nov 09
Social Media Webinar for Win Without Pitching - Nov 09Gemma Went
 
Conversational marketing Best Practices
Conversational marketing Best PracticesConversational marketing Best Practices
Conversational marketing Best Practicestom troja
 
Conversation Marketing, Tom Hespos
Conversation Marketing, Tom HesposConversation Marketing, Tom Hespos
Conversation Marketing, Tom HesposWebio Ltd
 
Branding Your Company Through Social Media
Branding Your Company Through Social MediaBranding Your Company Through Social Media
Branding Your Company Through Social MediaKelly Hadous
 
How to successfully market and sell your online ordering website
How to successfully market and sell your online ordering websiteHow to successfully market and sell your online ordering website
How to successfully market and sell your online ordering websiteJoe Kern
 
Superstar The Social Networking Revolution
Superstar   The Social Networking RevolutionSuperstar   The Social Networking Revolution
Superstar The Social Networking RevolutionCynthia de Lorenzi
 
To Blog Or Not To Blog? - Shirley Williams
To Blog Or Not To Blog? - Shirley WilliamsTo Blog Or Not To Blog? - Shirley Williams
To Blog Or Not To Blog? - Shirley WilliamsSocialHRCamp
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media TacticsOren Todoros
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media TacticsOren Todoros
 

Similar to Tt Rbk Mitx (20)

Content Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-ProfitsContent Marketing Strategies for Non-Profits
Content Marketing Strategies for Non-Profits
 
Social Media Primer For Business
Social Media Primer For BusinessSocial Media Primer For Business
Social Media Primer For Business
 
Be Bold Stand Out And Get Noticed
Be  Bold  Stand  Out And  Get  NoticedBe  Bold  Stand  Out And  Get  Noticed
Be Bold Stand Out And Get Noticed
 
Significance of Internet social media to traditional companies
Significance of Internet social media to traditional companiesSignificance of Internet social media to traditional companies
Significance of Internet social media to traditional companies
 
Open Business Practice Dublin Presentation V1
Open Business Practice  Dublin Presentation V1Open Business Practice  Dublin Presentation V1
Open Business Practice Dublin Presentation V1
 
Digital revolution
Digital revolutionDigital revolution
Digital revolution
 
Transform Your Social Net Worth Part 1
Transform Your Social Net Worth Part 1Transform Your Social Net Worth Part 1
Transform Your Social Net Worth Part 1
 
3MZ & One Question - What Does Brand Really Mean?
3MZ & One Question - What Does Brand Really Mean? 3MZ & One Question - What Does Brand Really Mean?
3MZ & One Question - What Does Brand Really Mean?
 
AJLI - Implementing Social Networks
AJLI - Implementing Social NetworksAJLI - Implementing Social Networks
AJLI - Implementing Social Networks
 
Social Media : A Brief Introduction
Social Media : A Brief IntroductionSocial Media : A Brief Introduction
Social Media : A Brief Introduction
 
Social Media Webinar for Win Without Pitching - Nov 09
Social Media Webinar for Win Without Pitching - Nov 09Social Media Webinar for Win Without Pitching - Nov 09
Social Media Webinar for Win Without Pitching - Nov 09
 
Conversational marketing Best Practices
Conversational marketing Best PracticesConversational marketing Best Practices
Conversational marketing Best Practices
 
Conversation Marketing, Tom Hespos
Conversation Marketing, Tom HesposConversation Marketing, Tom Hespos
Conversation Marketing, Tom Hespos
 
Branding Your Company Through Social Media
Branding Your Company Through Social MediaBranding Your Company Through Social Media
Branding Your Company Through Social Media
 
How to successfully market and sell your online ordering website
How to successfully market and sell your online ordering websiteHow to successfully market and sell your online ordering website
How to successfully market and sell your online ordering website
 
Superstar The Social Networking Revolution
Superstar   The Social Networking RevolutionSuperstar   The Social Networking Revolution
Superstar The Social Networking Revolution
 
To Blog Or Not To Blog
To Blog Or Not To BlogTo Blog Or Not To Blog
To Blog Or Not To Blog
 
To Blog Or Not To Blog? - Shirley Williams
To Blog Or Not To Blog? - Shirley WilliamsTo Blog Or Not To Blog? - Shirley Williams
To Blog Or Not To Blog? - Shirley Williams
 
Integrating PR and Social Media Tactics
Integrating PR and Social Media TacticsIntegrating PR and Social Media Tactics
Integrating PR and Social Media Tactics
 
Integrate PR & Social Media Tactics
Integrate PR & Social Media TacticsIntegrate PR & Social Media Tactics
Integrate PR & Social Media Tactics
 

Recently uploaded

Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piececharlottematthew16
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsMemoori
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfSeasiaInfotech2
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Wonjun Hwang
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfRankYa
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Mattias Andersson
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embeddingZilliz
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 

Recently uploaded (20)

Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
 
AI as an Interface for Commercial Buildings
AI as an Interface for Commercial BuildingsAI as an Interface for Commercial Buildings
AI as an Interface for Commercial Buildings
 
The Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdfThe Future of Software Development - Devin AI Innovative Approach.pdf
The Future of Software Development - Devin AI Innovative Approach.pdf
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embedding
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 

Tt Rbk Mitx

  • 1. Copyright Can We Talk Pajamas Media 2006 Can We Talk TM Conversational Marketing By Tom Troja Pajamas Media Helping Brands Talk Directly with the Marketplace
  • 2.
  • 3.
  • 4. Copyright Can We Talk Pajamas Media 2006 Why This Matters – New Rules for Success "Today it's all about trust, community, and creating a dialogue with your customer" Hayes Roth - CMO Landor
  • 5.
  • 6. Copyright Can We Talk Pajamas Media 2006 Continuous Growth HP Blogs Becomes an Asset that Grows Over Time Boston, Mass.
  • 7.
  • 8. Copyright Can We Talk Pajamas Media 2006 Transitioning The Brands “Story” Reebok’s designers and scientists Talk with experts in their community People Notice
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.