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Developing a Positioning Strategy

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DEVELOPING AND COMMUNICATING A POSITIONING STRATEGY
Differences Worth Establishing Affordable Superior Profitable Preemptive Distinctive Important
POSITIONING
ACT OF DESIGNING THE COMPANY’S OFFERING AND IMAGE TO OCCUPY A DISTINCTIVE PLACE IN THE TARGET MARKET’S MIND
AL RIES JACK TROUT
[object Object]
 
STRATEGIES FOR COMPETITORS ,[object Object]
[object Object]
[object Object]
PRODUCT LADDERS
HOW MANY DIFFERENCES TO PROMOTE ? UNIQUE SELLING PROPOSITION (USP) ROSSER REEVES
[object Object],[object Object],[object Object]
POSITIONING ERRORS TO AVOID ,[object Object],[object Object],[object Object],[object Object]
POSITIONING STRATEGIES
ATTRIBUTE POSITIONING
BENEFIT POSITIONING
USE OR APPLICATION POSITIONING
USER POSITIONING
COMPETITOR POSITIONING
PRODUCT CATEGORY POSITIONING
PRICE / QUALITY POSITIONING

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Developing a Positioning Strategy