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Expectation Setting
Organize contents into related parcels of information Craft the typography to make it comfortably readable Your Noble Purp...
Integrate images with typography to achieve a unified form that builds a communication much bigger than its parts Your Nob...
Graphic Design Guidelines <ul><li>Before you begin your design: </li></ul><ul><ul><li>Determine your purpose for making a ...
Elements of Design <ul><li>Line </li></ul><ul><ul><li>Organize information </li></ul></ul><ul><ul><li>Highlight or  stress...
 
 
Elements of Design Shape  Geometric Natural Abstracted Nonobjective
 
 
 
Elements of Design <ul><li>Space </li></ul><ul><ul><li>Give the eye a visual rest </li></ul></ul><ul><ul><li>Create ties b...
<ul><li>UNITY </li></ul><ul><ul><li>The way layout, design style, typeface and color work together to communicate the same...
<ul><ul><li>Similarity </li></ul></ul><ul><ul><li>Proximity </li></ul></ul><ul><ul><li>Continuation  </li></ul></ul>Alignm...
 
PRINCIPLES OF DESIGN <ul><li>CONTRAST </li></ul><ul><ul><li>Using  italicized  or  bold  text to create emphasis is a samp...
Successful pages will have vertical and horizontal elements, dominant and secondary elements (heads, boxes, lines, etc).
 
PRINCIPLES OF DESIGN <ul><li>BALANCE </li></ul><ul><ul><li>An effective design balances the visual weights on a page. </li...
Symmetrical
Symmetrical
Asymmetrical
Asymmetrical
PRINCIPLES OF DESIGN <ul><li>PROPORTION </li></ul><ul><ul><li>Two-thirds –The most visually alive are is the first one-thi...
<ul><li>CONTROL </li></ul><ul><ul><li>Identify the center of visual impact a.k.a. the focal point.  </li></ul></ul>center ...
PRINCIPLES OF DESIGN <ul><li>SIMPLICITY </li></ul><ul><ul><li>Crystal clear simplicity is harder to achieve than a crowded...
 
 
 
 
<ul><li>Initial Sketch  </li></ul><ul><li>Focus your attention on a few key points </li></ul><ul><li>Final Layout </li></u...
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Graphic Design

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Transcript of "Graphic Design"

  1. 2. Expectation Setting
  2. 3. Organize contents into related parcels of information Craft the typography to make it comfortably readable Your Noble Purpose
  3. 4. Integrate images with typography to achieve a unified form that builds a communication much bigger than its parts Your Noble Purpose
  4. 5. Graphic Design Guidelines <ul><li>Before you begin your design: </li></ul><ul><ul><li>Determine your purpose for making a design </li></ul></ul><ul><ul><li>Identify your target audience </li></ul></ul>Keep in mind: There’s no one right way to create a good design.
  5. 6. Elements of Design <ul><li>Line </li></ul><ul><ul><li>Organize information </li></ul></ul><ul><ul><li>Highlight or stress words </li></ul></ul><ul><ul><li>Connect pieces of information </li></ul></ul><ul><ul><li>Outline a photo or set it off from other elements </li></ul></ul><ul><ul><li>Create a grid </li></ul></ul><ul><ul><li>Create a chart or graph. </li></ul></ul><ul><ul><li>Create a pattern or rhythm by drawing many </li></ul></ul><ul><ul><li>Direct the reader’s eye or create a sense of motion </li></ul></ul><ul><ul><li>Suggest an emotion </li></ul></ul>
  6. 9. Elements of Design Shape Geometric Natural Abstracted Nonobjective
  7. 13. Elements of Design <ul><li>Space </li></ul><ul><ul><li>Give the eye a visual rest </li></ul></ul><ul><ul><li>Create ties between elements </li></ul></ul><ul><ul><li>Highlight an element </li></ul></ul><ul><ul><li>Make a layout easy to follow </li></ul></ul><ul><ul><li>Make type as legible as possible </li></ul></ul>
  8. 14. <ul><li>UNITY </li></ul><ul><ul><li>The way layout, design style, typeface and color work together to communicate the same content. </li></ul></ul>PRINCIPLES OF DESIGN <ul><li>create order </li></ul><ul><li>organize page elements </li></ul><ul><li>group items </li></ul><ul><li>create visual connections </li></ul>
  9. 15. <ul><ul><li>Similarity </li></ul></ul><ul><ul><li>Proximity </li></ul></ul><ul><ul><li>Continuation </li></ul></ul>Alignment PRINCIPLES OF DESIGN
  10. 17. PRINCIPLES OF DESIGN <ul><li>CONTRAST </li></ul><ul><ul><li>Using italicized or bold text to create emphasis is a sample of contrast. </li></ul></ul><ul><ul><li>Contrast of line, shape, size, tone and texture. </li></ul></ul>
  11. 18. Successful pages will have vertical and horizontal elements, dominant and secondary elements (heads, boxes, lines, etc).
  12. 20. PRINCIPLES OF DESIGN <ul><li>BALANCE </li></ul><ul><ul><li>An effective design balances the visual weights on a page. </li></ul></ul>Symmetrical Assymetrical
  13. 21. Symmetrical
  14. 22. Symmetrical
  15. 23. Asymmetrical
  16. 24. Asymmetrical
  17. 25. PRINCIPLES OF DESIGN <ul><li>PROPORTION </li></ul><ul><ul><li>Two-thirds –The most visually alive are is the first one-third of a page (optical center). </li></ul></ul><ul><ul><li>It is important to have one dominant element on a page. </li></ul></ul>
  18. 26. <ul><li>CONTROL </li></ul><ul><ul><li>Identify the center of visual impact a.k.a. the focal point. </li></ul></ul>center of visual impact
  19. 27. PRINCIPLES OF DESIGN <ul><li>SIMPLICITY </li></ul><ul><ul><li>Crystal clear simplicity is harder to achieve than a crowded, busy design. </li></ul></ul><ul><ul><li>If you can remove an element without losing the meaning, it is not needed. </li></ul></ul>
  20. 32. <ul><li>Initial Sketch </li></ul><ul><li>Focus your attention on a few key points </li></ul><ul><li>Final Layout </li></ul><ul><li>The artwork is complete. </li></ul><ul><li>Now ask, is the message clear? </li></ul><ul><li>Do the important points stand out? </li></ul><ul><li>Is there a balance between words and illustrations? </li></ul><ul><li>Is there spatial balance? </li></ul><ul><li>Is the pathway through the poster clear? </li></ul><ul><ul><li>Balance </li></ul></ul><ul><ul><li>Typography </li></ul></ul><ul><ul><li>Eye Movement </li></ul></ul><ul><ul><li>Simplicity </li></ul></ul>SUGGESTED WORK FLOW
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