Graphic Design
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Graphic Design

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Graphic Design Graphic Design Presentation Transcript

  •  
  • Expectation Setting
  • Organize contents into related parcels of information Craft the typography to make it comfortably readable Your Noble Purpose
  • Integrate images with typography to achieve a unified form that builds a communication much bigger than its parts Your Noble Purpose
  • Graphic Design Guidelines
    • Before you begin your design:
      • Determine your purpose for making a design
      • Identify your target audience
    Keep in mind: There’s no one right way to create a good design.
  • Elements of Design
    • Line
      • Organize information
      • Highlight or stress words
      • Connect pieces of information
      • Outline a photo or set it off from other elements
      • Create a grid
      • Create a chart or graph.
      • Create a pattern or rhythm by drawing many
      • Direct the reader’s eye or create a sense of motion
      • Suggest an emotion
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  • Elements of Design Shape Geometric Natural Abstracted Nonobjective
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  • Elements of Design
    • Space
      • Give the eye a visual rest
      • Create ties between elements
      • Highlight an element
      • Make a layout easy to follow
      • Make type as legible as possible
    • UNITY
      • The way layout, design style, typeface and color work together to communicate the same content.
    PRINCIPLES OF DESIGN
    • create order
    • organize page elements
    • group items
    • create visual connections
      • Similarity
      • Proximity
      • Continuation
    Alignment PRINCIPLES OF DESIGN
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  • PRINCIPLES OF DESIGN
    • CONTRAST
      • Using italicized or bold text to create emphasis is a sample of contrast.
      • Contrast of line, shape, size, tone and texture.
  • Successful pages will have vertical and horizontal elements, dominant and secondary elements (heads, boxes, lines, etc).
  •  
  • PRINCIPLES OF DESIGN
    • BALANCE
      • An effective design balances the visual weights on a page.
    Symmetrical Assymetrical
  • Symmetrical
  • Symmetrical
  • Asymmetrical
  • Asymmetrical
  • PRINCIPLES OF DESIGN
    • PROPORTION
      • Two-thirds –The most visually alive are is the first one-third of a page (optical center).
      • It is important to have one dominant element on a page.
    • CONTROL
      • Identify the center of visual impact a.k.a. the focal point.
    center of visual impact
  • PRINCIPLES OF DESIGN
    • SIMPLICITY
      • Crystal clear simplicity is harder to achieve than a crowded, busy design.
      • If you can remove an element without losing the meaning, it is not needed.
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    • Initial Sketch
    • Focus your attention on a few key points
    • Final Layout
    • The artwork is complete.
    • Now ask, is the message clear?
    • Do the important points stand out?
    • Is there a balance between words and illustrations?
    • Is there spatial balance?
    • Is the pathway through the poster clear?
      • Balance
      • Typography
      • Eye Movement
      • Simplicity
    SUGGESTED WORK FLOW