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Content Marketing Strategy Infographic


Content Marketing Strategy Infographic featuring tips from Content Marketing World speakers: Rebecca Lieb, Alan Porter, Rick Short, Paull Young, Jascha Kaykas-Wolff, Jen Dennis, Gurdeep Dhillon, David …

Content Marketing Strategy Infographic featuring tips from Content Marketing World speakers: Rebecca Lieb, Alan Porter, Rick Short, Paull Young, Jascha Kaykas-Wolff, Jen Dennis, Gurdeep Dhillon, David Jones, Brian Kardon, Jesse Noyes, Jeff Charney, Bruce McDuffee.

Brands represented include: Altimeter Group, Caterpillar , Indium Corporation, charity: water, BitTorrent, SAP, John Deere , Lattice Engines, Kapost, Progressive Insurance, and Boeing.

This infographic was created by TopRank Online Marketing.

Published in Marketing , Business
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  • 1. CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH Get the eBook — What's the Story with Content Marketing Strategy? You don't have to fall down a rabbit hole to get expert content marketing advice. To jump start your content marketing success, check out these 12 tips from the Content Marketing Strategy eBook. REBECCA LIEB @lieblink ANALYST, ALTIMETER GROUP “Content strategy is the infrastructure of content marketing. Without answers to ‘why’ & ‘how’ the result is chaos.” JEFF CHARNEY @jeffcharney CMO, PROGRESSIVE INSURANCE "Still thinking Content is King? The greatest content in the world won’t work out of context. Context is Queen.” BRUCE MCDUFFEE @brucemcduffee SENIOR MANAGER, CONTENT MARKETING, BOEING “Want to drive revenue with content marketing? Help your target audience be better at something.” ALAN PORTER @alanjporter CMM, CATERPILLAR INC. “Don’t base global content on geography alone. Localize by region & a mix of culture, industry & market knowledge.” OF THE 11% MARKETERS 66% OF THE HAVE A DOCUMENTED CONTENT STRATEGY GURDEEP DHILLON @gurdeepd VP, CUSTOMER LOB MARKETING, SAP “Modern marketing is about taking risks & not being afraid to fail. Recognize & learn from failures, then move on.” PAULL YOUNG @paullyoung DIRECTOR OF DIGITAL, CHARITY: WATER “Does your content inspire you to share? You can never fail by making customers, prospects & employees feel inspired.” OF THE MARKETERS 86% RICK SHORT @RickShort21 DIRECTOR OF MARKETING COMM, INDIUM CORPORATION "Establish a unique, honest, & consistent voice. You can’t be everything to everyone. Go to market as yourself.” JASCHA KAYKAS-WOLFF @kaykas CMO, BITTORRENT "Look to your community for content to augment and help promote. The proverbial win-win is not a myth.” 46% OF THE HAVE SOMEONE WHO OVERSEES CONTENT MARKETING STRATEGY BRIAN KARDON @bkardon CMO, LATTICE ENGINES “Content Marketing is the fuel that is propelling the marketing engine & touches all aspects of a customer's experience.” JESSE NOYES @noyesjesse SENIOR DIRECTOR OF CONTENT MARKETING, KAPOST “Leaving buyers confused & wandering is for fairy tales. Lead them by using unified content, CTA & campaign flow charts.” DAVID JONES PUBLICATIONS MANAGER, JOHN DEERE “Enlist the best writers, photographers & videographers you can; listen to & trust their judgment. You’ll be ahead of the game.” JEN DENNIS @jendennis2000 CONTENT STRATEGY & MARKETING CONSULTANT "New channels, formats & ways to interact will pop up, so weave experimentation into the fabric of your content marketing strategy.” WANT TO KNOW MORE? Cleveland, Ohio September 8 - 11, 2014 sponsored by: This infographic was created by TopRank® Online Marketing *All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs