Your SlideShare is downloading. ×
  • Like
Content Marketing Strategy Infographic
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Content Marketing Strategy Infographic

  • 1,405 views
Published

Content Marketing Strategy Infographic featuring tips from Content Marketing World speakers: Rebecca Lieb, Alan Porter, Rick Short, Paull Young, Jascha Kaykas-Wolff, Jen Dennis, Gurdeep Dhillon, David …

Content Marketing Strategy Infographic featuring tips from Content Marketing World speakers: Rebecca Lieb, Alan Porter, Rick Short, Paull Young, Jascha Kaykas-Wolff, Jen Dennis, Gurdeep Dhillon, David Jones, Brian Kardon, Jesse Noyes, Jeff Charney, Bruce McDuffee.

Brands represented include: Altimeter Group, Caterpillar , Indium Corporation, charity: water, BitTorrent, SAP, John Deere , Lattice Engines, Kapost, Progressive Insurance, and Boeing.

This infographic was created by TopRank Online Marketing.

Published in Marketing , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
1,405
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
33
Comments
0
Likes
14

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OH Get the eBook — http://tprk.us/cmstrat14 What's the Story with Content Marketing Strategy? You don't have to fall down a rabbit hole to get expert content marketing advice. To jump start your content marketing success, check out these 12 tips from the Content Marketing Strategy eBook. REBECCA LIEB @lieblink ANALYST, ALTIMETER GROUP “Content strategy is the infrastructure of content marketing. Without answers to ‘why’ & ‘how’ the result is chaos.” JEFF CHARNEY @jeffcharney CMO, PROGRESSIVE INSURANCE "Still thinking Content is King? The greatest content in the world won’t work out of context. Context is Queen.” BRUCE MCDUFFEE @brucemcduffee SENIOR MANAGER, CONTENT MARKETING, BOEING “Want to drive revenue with content marketing? Help your target audience be better at something.” ALAN PORTER @alanjporter CMM, CATERPILLAR INC. “Don’t base global content on geography alone. Localize by region & a mix of culture, industry & market knowledge.” OF THE 11% MARKETERS 66% OF THE HAVE A DOCUMENTED CONTENT STRATEGY GURDEEP DHILLON @gurdeepd VP, CUSTOMER LOB MARKETING, SAP “Modern marketing is about taking risks & not being afraid to fail. Recognize & learn from failures, then move on.” PAULL YOUNG @paullyoung DIRECTOR OF DIGITAL, CHARITY: WATER “Does your content inspire you to share? You can never fail by making customers, prospects & employees feel inspired.” OF THE MARKETERS 86% RICK SHORT @RickShort21 DIRECTOR OF MARKETING COMM, INDIUM CORPORATION "Establish a unique, honest, & consistent voice. You can’t be everything to everyone. Go to market as yourself.” JASCHA KAYKAS-WOLFF @kaykas CMO, BITTORRENT "Look to your community for content to augment and help promote. The proverbial win-win is not a myth.” 46% OF THE HAVE SOMEONE WHO OVERSEES CONTENT MARKETING STRATEGY BRIAN KARDON @bkardon CMO, LATTICE ENGINES “Content Marketing is the fuel that is propelling the marketing engine & touches all aspects of a customer's experience.” JESSE NOYES @noyesjesse SENIOR DIRECTOR OF CONTENT MARKETING, KAPOST “Leaving buyers confused & wandering is for fairy tales. Lead them by using unified content, CTA & campaign flow charts.” DAVID JONES PUBLICATIONS MANAGER, JOHN DEERE “Enlist the best writers, photographers & videographers you can; listen to & trust their judgment. You’ll be ahead of the game.” JEN DENNIS @jendennis2000 CONTENT STRATEGY & MARKETING CONSULTANT "New channels, formats & ways to interact will pop up, so weave experimentation into the fabric of your content marketing strategy.” WANT TO KNOW MORE? www.contentmarketingworld.com Cleveland, Ohio September 8 - 11, 2014 sponsored by: This infographic was created by TopRank® Online Marketing *All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfs