A workshop on marketing and sales process, and how it has changed, and what it means.

1. The Traditional Sales Funnel

2. The Modern
Sales Funnel
Wha t we will c o ve r in this
s e s s io n:
 How social media fits in
 What many SME’s get from
it
 7 steps to take to get with it
 How to test & measure it
 Consider Consumer’s
thinking
 Suggest a strategy
 SELL you on why you
should be thinking about it

3. What businesses use social media for:

4. SME’s gaining customers via social Media?

5. % of customers who will buy from brands
they follow?

6. % of Facebook users likely to buy from
brands they follow?

7. Getting with the programme

8. Getting with the programme

9. Getting with the programme

10. Getting with the programme

11. Getting with the programme

12. Getting with the programme

13. Getting with the programme

14. Attracting Prospects....

17. Key principles recap:

18. A Strategy:

19. Social media, or social networking,
is simply a powerful megaphone

22. Keeping the funnel
full
Content is everywhere:
Blogs – yours & other
people’s
Twitter stories & links
LinkedIn articles
You Tube video’s
Newsletters – yours or
subscription
Everything you talk
about to one client,
others will want to
hear....

23. The Result of
engagement
Thoughtful focus on THEM
Understanding them and
their issues
Investing TIME in the
relationship
Having a PLAN
Building ADVOCATES
Drawing business to you