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Achieving social media success


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Achieving social media success

  1. 1. Achieving Social Media Success Cilente Bosman
  2. 2. What we’ll cover <ul><li>Social media and your marketing mix </li></ul><ul><li>Typical social media objectives </li></ul><ul><li>The social media landscape </li></ul><ul><li>Tips for measuring success </li></ul>
  3. 3. Top 5 questions about SM <ul><li>Why should I use it? </li></ul><ul><li>How do I use it? </li></ul><ul><li>How do I make money using it (ROI)? </li></ul><ul><li>How do I choose which platforms to focus on? </li></ul><ul><li>How much time will it take to get positive results? </li></ul>
  4. 4. Why social media?
  5. 5. Why use social media? <ul><ul><li>New leads </li></ul></ul><ul><ul><li>Lead conversion </li></ul></ul><ul><ul><li>Cost savings </li></ul></ul><ul><ul><li>Improved customer retention </li></ul></ul><ul><ul><li>Increased profit from existing customers </li></ul></ul><ul><ul><li>Reduced product development costs </li></ul></ul><ul><ul><li>Improved sales & marketing efficiency </li></ul></ul>
  6. 6. Measuring success (ROI) Benefits Value Investments Your Returns (ROI) ?
  7. 7. Which platforms should you use?
  8. 8. 5 steps to creating your strategy Listen/Monitor Engage Social Content Generate Buzz Monitor & Evaluate
  9. 9. How much time will it take? <ul><li>Decide what you want to achieve </li></ul><ul><li>Decide how much time you can set aside </li></ul><ul><li>Spend time on developing your strategy </li></ul><ul><li>Remember – it’s an on-going process! </li></ul>
  10. 10. social media marketing and web design altisona media Connect with me CILENTE BOSMAN [email_address] linkedin cilente bosman facebook cilente.bosman twitter @cilente_bosman
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