Kalle Lasn - AdBusters
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Kalle Lasn - AdBusters

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This presentation is from "Acting Up - Using Theater & Technology for Social Change," at DePaul's School for New Learning's Distance Education Program - Summer 2010. The instructor is Tom Tresser - ...

This presentation is from "Acting Up - Using Theater & Technology for Social Change," at DePaul's School for New Learning's Distance Education Program - Summer 2010. The instructor is Tom Tresser - see http://tomsclasses.wordpress.com.

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Kalle Lasn - AdBusters Kalle Lasn - AdBusters Presentation Transcript

  • Kalle Lasn
  • Biography
    • Born in Estonia (March 24, 1942)
    • Founded market research company in Tokyo in 1960s
    • Produced documentaries for PBS and Canada’s National Film Board
  • Time for a change….
    • Lasn started Adbusters in 1989
    • Started a counter-ad to a campaign by British Columbia’s forestry industry
    • TV stations would not air the this ad, so he fought back through other media forms
    • This ad received a lot of support and was effective
    • This was the beginning of Adbusters!
  • ADBUSTERS
    • Non-profit, anti-consumerist organization
    • A global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age.
  • ADBUSTERS
    • Here are a few examples from Adbusters!
    • In this first picture it features golf icon, Tiger Woods. Nike is his greatest endorser and therefore Tiger will do whatever Nike wants him to do. The artist behind this picture altered Tiger’s smile so that it is in the shape of the Nike symbol. This subtle, yet humorous alteration is utterly thought provoking and it brings awareness to the relationship Tiger and Nike share. Nike puts a smile of Tiger’s face!
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