1. “Only bulk sms can provide huge economical
benefits with high level of accuracy”
Why businesses look for Sms marketing and what are the associated benefits of
text messages that makes them popular among businesses? This article will
help you to identify the core benefits of Bulk sms campaign used to promote any
business. Any business have basically these departments Marketing and sales,
Operations, Human resource and Finance. Here the role of Marketing and sales
department is to generate new business for organisation. That is the why
effectiveness of marketing department is much more required as it brings new
business and based on that organisations grow up.
Marketing team look for advertising and communication media in order to
make their business more visible and thus ensuring higher amount of business
related queries often termed as leads. Here the most important factor is the
amount invested in such marketing campaign. Marketing managers are
responsible for the effectiveness for their advertising campaign, Measurement
of the effectiveness of any campaign is done in the terms of money invested in
the campaign itself vis a vis revenue generation from that particular
promotional activity. Every marketing manager wish to have higher
effectiveness for their marketing campaign and that is why bulk sms or text
message campaign is so much popular among the businesses. Text message is
probably the most economic marketing solution available to the businesses
today.
__________________________________________________________________________________________
Australia
Level 22 , 385 Bourke Street, Melbourne VIC 3000
Fax: 03 8612 3689 , International : 61 3 9600 0777 ,
Sales: 1800 009 767, Support: 1800 155 228
http://www.message-media.com.au

2. There are other major benefits of text online (Bulk sms) campaign and to
understand it we will take help of an imaginary organisation with name “ABC.
Inc”. This organisation produces men clothings specially for adults. Now as a
marketing manager you would like to target young men around twenty to forty
years old. Suppose you offer your clothes in the area of New South Wales then
you will probably wish that only 20 to 40 years of men in the area of NSW will
receive your promotional message. As to keep the cost of promotion as low as
possible. What are the possible ways you can target exactly the same customer
niche?
Biggest advantage after the cost benefit of any text online campaign is the exact
customer niche targeting. With the help of message sending software contact
details for your customer niche can easily be filtered out without any delay.
Specially made software run over logical commands and you can filter database
with more then one logical operator. For example our ABC group will now filter
the data for gender (Male and female) and then for age group (People between
20 to 40 years of age).
Now suppose you wish to promote your business through any print media like
news paper. You will probably start with designing your advertisement and
then getting them printed with news papers and after all paying huge amount
of money. While with bulk sms campaign all you need to is to contact any mass
sms service provider and they will do the rest for you. Number to human
resource required in any text online campaign is quite very low as compared to
any other media.
__________________________________________________________________________________________
Australia
Level 22 , 385 Bourke Street, Melbourne VIC 3000
Fax: 03 8612 3689 , International : 61 3 9600 0777 ,
Sales: 1800 009 767, Support: 1800 155 228
http://www.message-media.com.au

3. When it comes to the time saving only bulk sms or mass sms is on the first
position. Any short of media will take at least one to two week to get live. While
by using advanced software thousands of messages can be aired within very
short span of time. Human tendency is to read the messages they receive and
this can be considered as their habit. So once your message is aired you can be
sure about the impact of the message.
Summary – { Most of the business owners now prefer bulk sms as their
advertisement medium. The reason behind so lies with the huge financial and
economical profits any mass sms campaign offers to the businesses. Making
them lucrative medium of business promotion and advertisement. }
________________________________________________________
Australia
Level 22 , 385 Bourke Street, Melbourne VIC 3000
Fax: 03 8612 3689 , International : 61 3 9600 0777 ,
Sales: 1800 009 767, Support: 1800 155 228
http://www.message-media.com.au