Your SlideShare is downloading. ×
0
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Social network marketing, engagement marketing and brands
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social network marketing, engagement marketing and brands

5,099

Published on

Slide deck of report 'Social network marketing, engagement marketing and brands' presented to London Business School, February 2009. Full report can be downloaded from …

Slide deck of report 'Social network marketing, engagement marketing and brands' presented to London Business School, February 2009. Full report can be downloaded from www.socialnetworkmarketinguk.com

Published in: Business
2 Comments
39 Likes
Statistics
Notes
No Downloads
Views
Total Views
5,099
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
2
Likes
39
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • The content of this presentation is taken from the report ‘Social network marketing, engagement marketing and brands’ that can be downloaded from www.socialnetworkmarketinguk.com
  • Transcript

    • 1. Social network marketing, engagement marketing & brands London Business School [email_address] socialnetworkmarketinguk.com February 2009 Find this presentation on slideshare.net/tomchapman
    • 2. Social media guy
    • 3. The report To download a copy of this report please visit http://www.socialnetworkmarketinguk.com
    • 4. “ The social network conceptual map refers to the final page of the report which you’ll need to go see for yourself. I’ve printed it out and tacked it to my office wall because it maps a process to successful social networking activity I would consider sound and reliable.” – Jason Falls, Social Media Explorer Press coverage
    • 5. Consumers expect to be involved, engaged and invited to collaborate The rise of social media
    • 6. Social media optimisation
    • 7. Network theory
    • 8. Sarnoff’s Law Network value =n
    • 9. Metcalfe’s Law Network value =n(n-1)
    • 10. Sarnoff’s Law Metcalf’s Law N(N-1)/2 Number of possible connections = 4,950 Reed’s Law 2 n -n-1 Number of possible connections =1,267,650,600,228,229,401,496,703,205,376 Based on an N of 100 100 Total value of Network =100 Reed’s Law Network value = 2n –n-1
    • 11.  
    • 12.  
    • 13. Social network sites
    • 14. Social network profiles
    • 15. Weak tie relationships
    • 16. Monetization
    • 17. Research objectives
    • 18. Literature review
    • 19. Research methodology
    • 20. Quantitative research findings
    • 21. Small % of SN users friend or fan of brand
    • 22. Facebook users more likely to promote brands
    • 23. Users unlikely to fan/friend brand via connections
    • 24. Facebook users more likely to share widgets/apps
    • 25. Users will ignore brand promotions from friends
    • 26. Users unlikely to remain loyal if sent advertisements
    • 27. Users unlikely to purchase products via profile
    • 28. Users object to purchases being made public
    • 29. Users display loyalty to brands that communicate
    • 30. Small % SN users aware of social ads
    • 31. Small % SN users have become friend/fan of brand via social ad
    • 32. SN users aware of advertisers use of SN
    • 33. SN users will not alter profile to disrupt ads
    • 34. Qualitative research findings
    • 35.  
    • 36.  
    • 37.  
    • 38.  
    • 39.  
    • 40.  
    • 41.  
    • 42. Brand engagement & loyalty I nvolvement I nteraction I ntimacy I nfluence
    • 43. Summary of key findings
    • 44. Brands must use transparent communications
    • 45. Users do not want to purchase via profile page
    • 46. Brands must listen to fans/friends
    • 47. Any brand can benefit from social network sites
    • 48. Engage consumers beyond first transaction
    • 49. Consumer comments offer real value
    • 50. Great creative is the key to effective engagement
    • 51. Social ads help build trust between brand and consumer
    • 52. Loyalty & trust is the key metric
    • 53. Social network marketing concept map – Tom Chapman Concept map is featured within the report at http://www.socialnetworkmarketinguk.com
    • 54. Future considerations
    • 55. Thank you & please get in touch… www.headstreampr.com www.fivebyfivedigital.com [email_address] socialmediamarketinguk.com twitter.com/tomchapman linkedin.com/in/tomchapmanuk

    ×