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The power of relationships
  Using social network theory and
 methodologies to improve family
 planning attitudes and use in Mali


Nahyun Kate Cho
Irit Sinai
Mariam Diakite
Mamadou Camara
Susan Igras
Rebecka Lundgren
2
    Background
    5 year project: Terikunda Jékulu
    • Phase 1 (one year): Formative research
    •   Phase 2 (four years): Intervention and scaling up

    Project team: IRH (prime) CARE, CEDPA, ASDAP

    Based in Bamako
    • Formative research conducted in Bandiagara and
      Koutiala districts
    • Initial interventions to be carried out in Dire and
      Selingue districts
3
      Social network analysis: What is it?

    A theoretical perspective applied to research and
    programs

    • Recognizes that individuals interact with, learn from,
      and get information from other people
    • Focuses on relationships, not individuals
    “Who delivers the message, and in what
      interpersonal context, may be just as, if not
      more important, than the message itself, and
      may result in better, more relevant, and
      perhaps more effective programs.”
           - Valente & Fosados, 2006
4
    Objectives
    1. Apply social network analysis approach to
       assess influence of social groups on:
    • Fertility attitudes, beliefs, desires, intentions and
       behaviors
    • Couple communication
    • Decision-making regarding timing & number of
       children
    • FP adoption & continuation
    • Method choice and switching
5
     Objectives
    2. Design and test interventions to
       activate key actors within a
       social network:
      • Reduce negative determinants
      • Strengthen positive influences
        on fertility attitudes and FP use

    3. Expand interventions to
       additional communities
       (if proven successful)
6
        How do we define unmet need?
    Number or percent of women currently married or
      in union who are fecund and who desire to
      either terminate or postpone childbearing, but
      who are not currently using a contraceptive
      method

       Do men have unmet need?

       Does it count as “met need” if the method used
        is unsafe or ineffective?

       When asked directly, do women think they have
        unmet need?
Formative research:
The ethnographic sandwich
                         Participant observation
                         and in-depth interviews
                         • Meaning & value of
                           fertility-related
                           communication
                         • Distribution of social
                           influence within
                           community groups
    Ethnographic study
                         Complete social network
    Community census     map of the community
    Ethnographic study   In-depth interviews with
                         men and women identified
                         from the census
                         representing different
                         unmet need and social
                         network statuses
8
    First step in mapping:

    Obtain a list of all adult men and women in
    the village, and assign each a code
9
    2nd step in mapping:
    Identify from the list all women of reproductive
    age, and men married to women of reproductive
    age, and interview them
          Response rate:
           o 92 % in Koutiala,
           o 84% in Bandiagara
                Interview obtains background
                information, unmet need status,
                attitudes toward child spacing, and
                a social network module
Eliciting social networks, cont’d
Social network module




 For women, probe on: husband, mother, mother-in-law, co-wives

 For men, probe on: co-wives, father, male relatives
11
     Analysis

     • Use SPSS to obtain descriptive statistics and
       cross tabulations, and identify respondent’s
       unmet need status

     • Use UCINET, a special software designed to
       analyze network data, to create village maps,
       and organize them by selected variables (e.g.,
       sex, age, FP attitude and use)
12

 Profile of Respondents in Each Community
     Koutiala Community                    Bandiagara Community
       More Favorable                         Less Favorable
         Environment                             Environment
                   Women       Men                         Women        Men
                   (n=217)   (n=149)                       (n=208)    (n=152)
Age (mean)          27.3      39.5     Age (mean)              30.9    40.0
No. children         3.3       5.0     No. children            3.8      5.7
(mean)                                 (mean)
Formal education     95        97      Formal                  94       87
(% no education)                       education
Religion             84        90      (% no education)
(% Moslem)                             Religion                100      99
Marital status                         (% Moslem)
(% polygamous)       54        37      Marital status
                                       (% polygamous)          48       32


                                                          12
Unmet Need Status of Respondents
        Koutiala Community – More         Bandiagara Community – Less
          Favorable Environment              Favorable Environment
                    Women       Men                         Women       Men
                    (n=217)   (n=149)                       (n=208)   (n=152)
Pregnant             21%       27%      Pregnant             15%        1%
Desires child        17%       30%      Desires child        16%       22%
this year                               this year
Uses modern          12%        9%      Uses modern           9%        7%
method                                  method
Uses Traditional      2%        7%      Uses Traditional     .5%        2%
method                                  method
BF or PP             17%        8%      BF or PP             19%       15%
amenorrhea                              amenorrhea
Infertile/no sex/     2%       11%      Infertile/no sex/     9%        3%
menopause                               menopause
Unmet need           30%       35%      Unmet need           32%       34%
14
     Connectors and Influencers
                                    Influencers are the
                                    most nominated
                                    individuals in a
                                    network. They have
                                    direct influence on
                                    more people. A high
                                    score indicates the
                                    opportunity to influence
                                    and be influenced
                                    directly.
               Connectors are the individuals with
               the shortest path to all other nodes
               They are gatekeepers, brokers,
               control the flow, liaise between
               cliques. A high score Indicates power
               and access, but also could be a
               bottleneck.
                                        14
How are the social network maps
organized?

    Social
                 Network View     Outcomes
network status
• Connector      • Entire       • Community
• Influencer       network        structure
                 • Men &        • FP attitudes
                   women        • Unmet need
                 • Men only       status
                 • Women only



                                  15
16
     Does women's network status vary by
     age?

                                Koutiala        Bandiagara
                              More favorable   Less favorable


                 Influencer        30*              32.7
                 (mean age)

     Network
                 Connector        30.3*             31.3
     Status
                 (mean age)

                 Neither          26.1*             29.9
                 (mean age)




     * P < .01
17   Social network maps of villages
     (entire network)
           Koutiala                                 Bandiagara
       Higher unmet need                          Lower unmet need
         More favorable                             Less favorable




                                Women
                                Men
                                Not interviewed
                           Size = Influence
18     Entire social network in one village in Bandiagara: Influence


     Womens
     Mens
     Nominated
Size = Influence
Positive FP attitudes among men and women in
       Koutiala : Connectivity
       Approval
       Disapproval

       Women
       Men


Size = Connectivity
Do your network partners approve of
      family planning?

      Koutiala/More favorable Bandiagara/Less favorable

120                            100
100                             80
80
                                60
60
                                40
40
20                              20

  0                              0
         Men      Women                Men      Women

       Yes   No   Don't know         Yes   No   Don't know
Unmet need among women in one village
   of Bandiagara: Influence
   Unmet need
   FP use

   Met need
Size = Influence
Key results: Social barriers
•    Perceived spousal and community disapproval of
     FP

•    Stigma related to talking publicly about FP, little
     discussion

•    Misinformation about FP

•    Women unable to communicate or make
     decisions about child spacing with partner

•    Disapproval of FP: religious reasons and because
     it is a negative, western concept
Key results: Social networks
•   Women receive material support from
    husbands and brothers-in-law, practical
    support from sisters-in-law and co-wives and
    cognitive support from mothers-in-law

•   Men not well-informed, nor linked into
    discussions on FP

•   Men and women unaware of what friends
    and sexual partners feel about FP
24
     Social network findings (cont.)

     •   Co-wives, mothers and mothers-in-law are
         motivated to support FP use because they
         would be responsible for looking after the
         children.

     •   Rumors and misinformation are spread through
         networks ad represent a key barrier to FP use.

     •   Men and women are not aware of their
         spouse’s view of FP.

     •   Providers not linked into social networks
25
         Programmatic implications

     •    Working with and through
          women’s groups

     •    Working with and through
          men’s groups to provide
          information and dialogue

     •    Engaging community-
          based religions leaders

     •    Bringing home new ideas
          through migrant workers
Thank You
http://tinyurl.com/terikunda-jekulu

     Mar.diakite@gmail.com

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The power of relationships: Using social network theory and methodologies to improve family planning attitudes and use in Mali (ENG)

  • 1. The power of relationships Using social network theory and methodologies to improve family planning attitudes and use in Mali Nahyun Kate Cho Irit Sinai Mariam Diakite Mamadou Camara Susan Igras Rebecka Lundgren
  • 2. 2 Background 5 year project: Terikunda Jékulu • Phase 1 (one year): Formative research • Phase 2 (four years): Intervention and scaling up Project team: IRH (prime) CARE, CEDPA, ASDAP Based in Bamako • Formative research conducted in Bandiagara and Koutiala districts • Initial interventions to be carried out in Dire and Selingue districts
  • 3. 3 Social network analysis: What is it? A theoretical perspective applied to research and programs • Recognizes that individuals interact with, learn from, and get information from other people • Focuses on relationships, not individuals “Who delivers the message, and in what interpersonal context, may be just as, if not more important, than the message itself, and may result in better, more relevant, and perhaps more effective programs.” - Valente & Fosados, 2006
  • 4. 4 Objectives 1. Apply social network analysis approach to assess influence of social groups on: • Fertility attitudes, beliefs, desires, intentions and behaviors • Couple communication • Decision-making regarding timing & number of children • FP adoption & continuation • Method choice and switching
  • 5. 5 Objectives 2. Design and test interventions to activate key actors within a social network: • Reduce negative determinants • Strengthen positive influences on fertility attitudes and FP use 3. Expand interventions to additional communities (if proven successful)
  • 6. 6 How do we define unmet need? Number or percent of women currently married or in union who are fecund and who desire to either terminate or postpone childbearing, but who are not currently using a contraceptive method  Do men have unmet need?  Does it count as “met need” if the method used is unsafe or ineffective?  When asked directly, do women think they have unmet need?
  • 7. Formative research: The ethnographic sandwich Participant observation and in-depth interviews • Meaning & value of fertility-related communication • Distribution of social influence within community groups Ethnographic study Complete social network Community census map of the community Ethnographic study In-depth interviews with men and women identified from the census representing different unmet need and social network statuses
  • 8. 8 First step in mapping: Obtain a list of all adult men and women in the village, and assign each a code
  • 9. 9 2nd step in mapping: Identify from the list all women of reproductive age, and men married to women of reproductive age, and interview them Response rate: o 92 % in Koutiala, o 84% in Bandiagara Interview obtains background information, unmet need status, attitudes toward child spacing, and a social network module
  • 10. Eliciting social networks, cont’d Social network module For women, probe on: husband, mother, mother-in-law, co-wives For men, probe on: co-wives, father, male relatives
  • 11. 11 Analysis • Use SPSS to obtain descriptive statistics and cross tabulations, and identify respondent’s unmet need status • Use UCINET, a special software designed to analyze network data, to create village maps, and organize them by selected variables (e.g., sex, age, FP attitude and use)
  • 12. 12 Profile of Respondents in Each Community Koutiala Community Bandiagara Community More Favorable Less Favorable Environment Environment Women Men Women Men (n=217) (n=149) (n=208) (n=152) Age (mean) 27.3 39.5 Age (mean) 30.9 40.0 No. children 3.3 5.0 No. children 3.8 5.7 (mean) (mean) Formal education 95 97 Formal 94 87 (% no education) education Religion 84 90 (% no education) (% Moslem) Religion 100 99 Marital status (% Moslem) (% polygamous) 54 37 Marital status (% polygamous) 48 32 12
  • 13. Unmet Need Status of Respondents Koutiala Community – More Bandiagara Community – Less Favorable Environment Favorable Environment Women Men Women Men (n=217) (n=149) (n=208) (n=152) Pregnant 21% 27% Pregnant 15% 1% Desires child 17% 30% Desires child 16% 22% this year this year Uses modern 12% 9% Uses modern 9% 7% method method Uses Traditional 2% 7% Uses Traditional .5% 2% method method BF or PP 17% 8% BF or PP 19% 15% amenorrhea amenorrhea Infertile/no sex/ 2% 11% Infertile/no sex/ 9% 3% menopause menopause Unmet need 30% 35% Unmet need 32% 34%
  • 14. 14 Connectors and Influencers Influencers are the most nominated individuals in a network. They have direct influence on more people. A high score indicates the opportunity to influence and be influenced directly. Connectors are the individuals with the shortest path to all other nodes They are gatekeepers, brokers, control the flow, liaise between cliques. A high score Indicates power and access, but also could be a bottleneck. 14
  • 15. How are the social network maps organized? Social Network View Outcomes network status • Connector • Entire • Community • Influencer network structure • Men & • FP attitudes women • Unmet need • Men only status • Women only 15
  • 16. 16 Does women's network status vary by age? Koutiala Bandiagara More favorable Less favorable Influencer 30* 32.7 (mean age) Network Connector 30.3* 31.3 Status (mean age) Neither 26.1* 29.9 (mean age) * P < .01
  • 17. 17 Social network maps of villages (entire network) Koutiala Bandiagara Higher unmet need Lower unmet need More favorable Less favorable Women Men Not interviewed Size = Influence
  • 18. 18 Entire social network in one village in Bandiagara: Influence Womens Mens Nominated Size = Influence
  • 19. Positive FP attitudes among men and women in Koutiala : Connectivity Approval Disapproval Women Men Size = Connectivity
  • 20. Do your network partners approve of family planning? Koutiala/More favorable Bandiagara/Less favorable 120 100 100 80 80 60 60 40 40 20 20 0 0 Men Women Men Women Yes No Don't know Yes No Don't know
  • 21. Unmet need among women in one village of Bandiagara: Influence Unmet need FP use Met need Size = Influence
  • 22. Key results: Social barriers • Perceived spousal and community disapproval of FP • Stigma related to talking publicly about FP, little discussion • Misinformation about FP • Women unable to communicate or make decisions about child spacing with partner • Disapproval of FP: religious reasons and because it is a negative, western concept
  • 23. Key results: Social networks • Women receive material support from husbands and brothers-in-law, practical support from sisters-in-law and co-wives and cognitive support from mothers-in-law • Men not well-informed, nor linked into discussions on FP • Men and women unaware of what friends and sexual partners feel about FP
  • 24. 24 Social network findings (cont.) • Co-wives, mothers and mothers-in-law are motivated to support FP use because they would be responsible for looking after the children. • Rumors and misinformation are spread through networks ad represent a key barrier to FP use. • Men and women are not aware of their spouse’s view of FP. • Providers not linked into social networks
  • 25. 25 Programmatic implications • Working with and through women’s groups • Working with and through men’s groups to provide information and dialogue • Engaging community- based religions leaders • Bringing home new ideas through migrant workers

Editor's Notes

  1. In thisstudyIRH isusing a social networkanalysis perspective. Network analysisacknowledgesthatindividualsdon’texist in a vacuum. People interactwith, learnfrom, and get information fromotherindividuals. And this type of analysisis more interested in theserelationships and the characteristics of thoserelationshipsratherthanindividual’sdemographic and socioeconomiccharacteristics. So in yes, an individual has demographic and socioeconomiccharacteristics, but network analysissaysthatrelationshipsbetween people and characteristics of thoserelationships are just as, or even more, important thanthoseindividualcharacteristics.
  2. Demographers posit that fertility declines are the result, in whole or in part, of the diffusion of new knowledge and ideas from one locale, social group, or individual to another.7“Who delivers the message, and in what interpersonal context, may be just as, if not more important, than the message itself, and may result in better, more relevant, and perhaps more effective programs.”8Valent et al, 2006Women and men may receive accurate RH information from established health institutions; but they also make their decisions based on stories that circulate in their informal social networks, and they supplement provider instructions with informal conversations. Observing, discussing, criticizing, and evaluating, people pass information from one to another and from public sources to groups. Communication along interpersonal channels and through multiple media channels provide information about the existence of new behaviors, narrows uncertainties regarding the consequences of new choices and reduces the costs of innovation by modifying social norms. Individuals who are highly interconnected and centrally located within social networks are likely to hear about innovations earlier and have more opportunity to evaluate their benefits.9 Studies of the diffusion of FP information have found that having a direct or indirect link to the source of information was associated with either increased knowledge or use of contraceptives. In addition, the composition of an individual’s personal network and their position within the network has been associated with FP knowledge, attitudes, and use.
  3. Social network analysis is best done using the ethnographic sandwich.The first ethnographic data collection, which we report on in another presentation, provides the context and language to use when collecting the census data. It consists of participant observation and in-depth interviews.The complete social network map of the community is the focus of this presentationThe second ethnographic study, which is ongoing, consists of in-depth interviews. It ensures that results collected in the earlier phases are correctly interpreted.
  4. In this phase of the study enumerators nocked on all doors in the village, to create a complete list of all adult living the village. Individuals did not need to be at home to be recorded – any adult who was home at the time provided this based information about all adults living in the house/compound.
  5. Ask: “What is your relationship with (name of person)? You can mention more than one relationship. For example, a person can be your aunt, and can also be your health provider.” Write the relationships. Relationships can be family relationship (such as mother, husband, sister, co-wife, etc.) or friend, or it can be a different type of relationship, such as shop-keeper, co-worker, health worker, teacher of the respondents children, member of her grin or tontine, etc. It can also be the maribout or religious leader.(c) Ask:”Does (name of person) live in this village, or elsewhere?” If ‘elsewhere’, ask “In what town does (name of person) live?(d) Ask:” How close would you say you are to (name of person)? Very close, close, or not close?” Write the response.(f) ASK: “Does this person influence your decisions about how many children to have and when to have them”?Ask: Would you say that (name of person) approves or disapproves of women using family planning to have fewer children? Mark Yes, No, or Don’t know.PROBES ARE FROM ETHNOGRAPHIC RESULTS
  6. Fix boxes
  7. Younger women seem less connected, however no differences seen in education and parity
  8. Koutiala, networks are large and dense. Everyone knows each other. Entering information circulates throughout entire network and thus reinforced (can be positive or negative information)Bandiagara, networks are smaller and community is less dense (fewer people know each other). Many people are named who live outside of the community. Entire network (including those not interviewed) Pink: womenBlue: menGreen: People who were named by respondents, but who were not interviewed (they are not married, too old, or live outside of the village)
  9. Without the people circled in yellow, the three subgroups wouldn’t be connectedEntire network: influencers – BandiagaraHow does this network differ? Why do you think it is different?Are there any individuals more important than others? Who? What makes these people bridges?What do the yellow circles represent?What kind of information do they pass to each group? Is it different?
  10. This map now is looking only at the network of men and women interviewed.Looking at Connectivity now- remember that means shortest path…to others – power brokers, gatekeepers.Orange is approvalGreen is disapproval.What do you see here? Who is more influential? How might this influence our program?
  11. Look at the lightest color on the top of each bar- this represents the men and women who don’t know what their partners think.Especially look at women in the less favorable setting – majority don’t know – because don’t discuss.In Koutiala – only about 50% think partners are positiveIn Bandiagara- 40% of men and less than 20% of women
  12. This network of women shows unmet need. The size of the circles = the amount of influence. The green circles are the users, while the read are women with unmet need. What do you see of interest here? How many users are there? Are there enough to bring out about a more favorable environment for FP?\\ How would you use snowball intervention to increase FP use. (User to user)