No Special Skills are Required</li></ul> <br /> <br /> <br />Social Marketing Journal."Five Benefits of Social Marketing". Retrieved on April 24, 2011. From. http://socialmarketingjournal.com/2008/06/08/benefits-social-marketing/<br />
The Social Technographic Ladder<br />The span on social media users include the following types:<br /> <br /> <br />Bernoff, J. and Li, C. 2008 Groundswell. Pg 41-44 <br />
95 million tweets per day (640 tweets per second)
More than 67% of twitter messages are in the form of user's current status, private conversations, and links to news and blog articles. </li></ul>Internet Marketing tips coverage 2003. “History and Statistical Data about Facebook and Twitter”. Retrieved on April 24, 2011. From: http://www.converge2003.com/2011/02/history-and-statistical-data-about-facebook-and-twitter/<br />
Developing a Brand for Our Hospital <br />Define the hospital's brand:<br /><ul><li>Identify the hospital's "signature experience".
What information we provide them through </li></ul> links and postings. <br /><ul><li>How quickly we respond to their questions.
How often we post. </li></li></ul><li>Essential Stages of <br />Social Media Adaptation<br />Observation<br /> Preparation<br /> Participation<br /> Integration<br /> <br /> <br />Pick. T. January 13, 2011. MarketingProfs. "The Four Essentials Phases of Social Media Adaptation." Retreved on April 24, 2011. From. http://www.marketingprofs.com/articles/2011/4221/the-four-essential-phases-of-social-media-adoption<br />
What the Hospital Should Do?<br /><ul><li>Take small steps