A New Generation of Marketing<br />By Cynthia Ackley and Karen Tolman<br />
Objectives<br /><ul><li>Why participate in Social Marketing?
Benefits of Social Marketing
The Social Technographic Ladder
Facebook/Twitter
Developing a brand for the company
Essential Stages of Social Media Adaptation
What the hospital should do?</li></li></ul><li>Why participate in Social Marketing?<br /><ul><li>Allows expansion and the ...
Gives additional tools to use in the market.
Provides the ability to create relationships, feedback, and support. </li></li></ul><li>Benefits of Social Marketing<br />...
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A New Generation of Marketing

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Social Media and Marketing Presentation by Cynthia Ackley and Karen Tolman

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A New Generation of Marketing

  1. 1. A New Generation of Marketing<br />By Cynthia Ackley and Karen Tolman<br />
  2. 2. Objectives<br /><ul><li>Why participate in Social Marketing?
  3. 3. Benefits of Social Marketing
  4. 4. The Social Technographic Ladder
  5. 5. Facebook/Twitter
  6. 6. Developing a brand for the company
  7. 7. Essential Stages of Social Media Adaptation
  8. 8. What the hospital should do?</li></li></ul><li>Why participate in Social Marketing?<br /><ul><li>Allows expansion and the opportunity to divide up the market into more direct venues. 
  9. 9. Gives additional tools to use in the market.
  10. 10. Provides the ability to create relationships, feedback, and support. </li></li></ul><li>Benefits of Social Marketing<br /><ul><li>Better Audience Targeting
  11. 11. Increased Visibility of the Company
  12. 12. More effective than a Pay Per Click
  13. 13. Better ROI
  14. 14. No Special Skills are Required</li></ul> <br /> <br /> <br />Social Marketing Journal."Five Benefits of Social Marketing". Retrieved on April 24, 2011. From. http://socialmarketingjournal.com/2008/06/08/benefits-social-marketing/<br />
  15. 15. The Social Technographic Ladder<br />The span on social media users include the following types:<br /> <br /> <br />Bernoff, J. and Li, C. 2008 Groundswell. Pg 41-44 <br />
  16. 16. <ul><li>Over 500 million active users
  17. 17. 50% of users log on every day
  18. 18. Over 1.5 million local businesses have active pages
  19. 19. Over 900 million objects that people interact with (pages, groups, events, community pages).
  20. 20. Over 175 million active users
  21. 21. Number of users increase by 300,000 per day
  22. 22. 95 million tweets per day (640 tweets per second)
  23. 23. More than 67% of twitter messages are in the form of user's current status, private conversations, and links to news and blog articles.  </li></ul>Internet Marketing tips coverage 2003. “History and Statistical Data about Facebook and Twitter”. Retrieved on April 24, 2011. From: http://www.converge2003.com/2011/02/history-and-statistical-data-about-facebook-and-twitter/<br />
  24. 24. Developing a Brand for Our Hospital <br />Define the hospital's brand:<br /><ul><li>Identify the hospital's "signature experience".
  25. 25. What is the hospital's brand essence.
  26. 26. Who are our competitors and how is our hospital different.  </li></ul> Further develop through:<br /><ul><li>How we set-up our networking pages.
  27. 27. How we respond to our consumers.
  28. 28. What information we provide them through </li></ul> links and postings.  <br /><ul><li>How quickly we respond to their questions.
  29. 29. How often we post.  </li></li></ul><li>Essential Stages of <br />Social Media Adaptation<br />Observation<br /> Preparation<br /> Participation<br /> Integration<br /> <br /> <br />Pick. T. January 13, 2011. MarketingProfs. "The Four Essentials Phases of Social Media Adaptation." Retreved on April 24, 2011. From. http://www.marketingprofs.com/articles/2011/4221/the-four-essential-phases-of-social-media-adoption<br />
  30. 30. What the Hospital Should Do?<br /><ul><li>Take small steps
  31. 31. Chose one area of Social Marketing to begin.  
  32. 32. Create measurable success metrics that can be tied to marketing goals.
  33. 33.  Create a vision and a plan
  34. 34. Understand that it takes time and patience.
  35. 35. Create  an idea of what type of relationship we want to have with our customers.
  36. 36. Build leaders into the plan
  37. 37. Let go and embrace the emerging media.  
  38. 38. Allow our consumers to have a voice.
  39. 39. Share the vision and back it up with persuasive and Planning skills.</li></ul>Bernoff, J. and Li, C. 2008 Groundswell. Pg 202-203<br />
  40. 40. Questions?<br />
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