This talk takes a look behind the scenes of four different designers tackling the same design process. This version was given at Agile 2010.

1. Opening the Kimono
a look behind the design process
agile2010

2. we don’t show our work

3. designers do it

5. developers do it

7. have you ever seen
a wireframe from jjg
peter morville
jared spool

8. “
I’ve never done a
wireframe.
jared spool

9. peter morville

10. Navigation Default state
store
Version 1.0 logo search 2
Jesse James Garrett 1 cart
BR today on current account
blogs books authors HBS downloads
ge highlights timely content from the blogs, magazine, hbr magazine
3
ections. explore hbr
4
expand your knowledge build your expertise discover new approaches
ovides a focal point for all e-commerce related links.
ge allows users to find aggregated links to content from Partially expanded state
ors across blogs, magazine, and books sections.
wer
store
logo search
able area encourages and facilitates exploration of cart
ubject. today on current account
blogs books authors HBS downloads
r knowledge hbr magazine
atures editorially selected sub-categories from the current Strategy Decision making
explore hbr Business processes
gory in search results. Leadership Interpersonal skills Management by objectives
Organizational change Project management Quality management
xpertise
Information & technology Managing uncertainty Forecasting
atures editorially selected sub-categories from the current Global business Time management Knowledge management
nt Skills” category in search results. 5 7
w approaches
expand your knowledge build your expertise discover new approaches
6
atures editorially selected sub-categories from the current
hodologies” category in search results.
s Fully expanded state
drive users interested in exploring further to dedicated store
s. logo search
cart
account
jjg
today on current
blogs books authors HBS downloads
hbr magazine
explore hbr
more topics » more skills » more methods »
8
Strategy Decision making Business processes
Leadership Interpersonal skills Management by objectives
Organizational change Project management Quality management
Information & technology Managing uncertainty Forecasting
Global business Time management Knowledge management
expand your knowledge build your expertise discover new approaches
n | Harvard Business Review

11. we don’t show our work

12. “
My work is proprietary.
-anonymous copout

13. nut up or shut up

14. four designers

15. 1 problem 2 rules

16. RULES:
1. use a di erent tool
2. no talking

17. balsamiq omnigra e
axure rp reworks/html

18. one more thing...

19. document show

20. the case study

21. “
If we can give $5 to a stranger
at a co ee shop, why can’t we
do that for healthcare?
-tori tuncan

24. Yikes!

25. lack of organization

26. matching is manual

27. not scalable

28. the approach

29. Research Design Test Refine

30. @gabbyhon

33. the split

34. index card vs. post-it

38. sketching

43. visual design

48. design challenge

49. “
If we can give $5 to a stranger
at a co ee shop, why can’t we
do that for healthcare?
-tori tuncan

50. ISSUES
• Lack of organization
• Matching is manual
• Non-scalable

51. GOALS
• Find someone to support
• Match funders w/fundee(s)
• Automate the process

52. No Constraints

53. Audience

55. Design the Funding
Process

56. Questions?

57. Ready. Set. Sketch.

58. my approach

59. Research Design Test Refine

62. I haven’t worked o a
requirements document in
over ve years.

64. I don’t wireframe.
I prototype.

65. I go right from sketches to
html prototypes.

69. Pitch Critique

74. the 4 minute version

75. the principles

76. sketch

77. get feedback

78. the best tool is the one
you can use

79. save 25%
discount code: TODD
www.bit.ly/protobk

80. contact
@zakiwarfel
todd@message rst.com