Pillars of Segmentation
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This is one of the best graphics of segmentation or at least what it should be in the age of personification being more powerful than personalisation
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Pillars of Segmentation
- 1. PILLARS OF SEGMENTATION GEOGRAPHICS DEMOGRAPHICS PSYCHOGRAPHICS BEHAVIOURAL • Country • City • Density • Language • Climate • Area • Regulation • Age • Gender • Income • Education • Social status • Family • Life stage • Occupation • Lifestyle • AIO: Activity, Interest, Opinion • Concerns • Personality • Values • Attitudes • Benefits sought • Purchase usage Intent • Occasion • Byer stage • User status • Lifecycle stage • Engagement DIGITAL BODY LANGUAGECONTEXTUALFIRMOGRAPHICSDIGITAL DNA Jordie Van Rijn - Emailmonday