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Tapcite - Engage with your story
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Tapcite - Engage with your story

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With Tapcite you can turn any screen surface into engaging and interactive story. Tapcite allows customers to use their mobile device to control the story. …

With Tapcite you can turn any screen surface into engaging and interactive story. Tapcite allows customers to use their mobile device to control the story.

Signup for more info: http://www.tapcite.com

Published in: Technology

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Transcript

  • 1. TELTHLE Y INOTUERRA SCTTIOVIRSYT
  • 2. 57% OF SMARTPHONE USERS VISITS COMPANY’S SITE OR APP WHILE IN-STORE CISCO 2013
  • 3. 33% OF SHOPPERS SEARCH FOR AN ONLINE COUPON ON THEIR MOBILE RETAILMENOT SHOPPERS TREND REPORT
  • 4. 67 % OF RETAILERS SEE VALUE OF HAVING CUSTOMERS USE THEIR SMARTPHONES WITHIN THE STORE RSR RESEARCH 2011
  • 5. AND 41% SAID THEY PERCEIVE A LOT OF VALUE IN MOBILE IN-STORE RSR RESEARCH 2011
  • 6. 60% OF SHOPPERS WANT MORE INTERACTIVE EXPERIENCES IN STORES COGNIZANT SHOPPER STUDY 2013
  • 7. IT’S ABOUT THE TIME TO INTERACTIFY YOUR ASSETS
  • 8. WITH TAPCITE YOU CAN TURN ANY SCREEN SURFACE INTO AN INTERACTIVE STORY
  • 9. CUSTOMERS USE THEIR OWN TRUSTED MOBILE DEVICE TO INTERACT
  • 10. AND THE BEST THING IS THAT YOU CAN MAKE YOUR BRAND AVAILABLE.
  • 11. LEAVE TRAIL TO YOUR BRAND AND ADD CALL-TO-ACTION
  • 12. FROM ENGAGEMENT TO ACTION Engage QR to see what she’s up to. Call-to-action • enter your friends email to send a valentine to you sporty friend • ‘here’s your top runners for you, buy now and get -10% • See your nearest dealer, tap here Interaction Story Grid with three choices: • A football • A runner • A t-shirt
  • 13. TYPES OF STORIES Moment One moment of time, single picture with a multiple interactive hotspots Cartoon Story with series of pictures. Animated or stills. Like a cartoon. Movie Story follows thru multiple films. Like a movie.
  • 14. WITH EASY-TO-USE TOOL YOU CAN INTERACTIVATE ANY KIND OF ASSETS
  • 15. EXAMPLE: CUSTOMER JOURNEY
  • 16. TO START THE STORY SCAN THE QR CODE
  • 17. TOUGH CALL, MAYBE YOU SHOULD PRESS B AND PASS?
  • 18. OK, LET’S PRESS B AND PASS ONCE MORE TO GET OPEN SPOT!
  • 19. GO FOR IT AND PRESS A
  • 20. YES! DAMN YOU’RE GOOD. LOOK YOU EVEN GET SOME DISCOUNT!
  • 21. EXAMPLE: STORYBOARD
  • 22. A B B A A B B A A B B A A B B A
  • 23. TELTHLE Y INOTUERRA SCTTIOVIRSYT