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Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
Sample Goonj Report - Star Plus
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Sample Goonj Report - Star Plus

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Goonj report on Star Plus generated on 13th june 2012 …

Goonj report on Star Plus generated on 13th june 2012

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  • 1. www.goonjlabs.comActionable IntelligenceFor Television Audience Mapping For: Star Plus Geo: India (Primary) 13th June, 2012 Vol – 0.1
  • 2. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com Content Index (Sample) Overall Index Show Performance Card -Volumes -Overall popularity (graph)/same -Mood time/ same genre -Interest - countries -Overall mood (graph) / same time/ -Interest States same genre -Interest cities -Overall reach -Interest metro/non-metro -Stickyness -Instigation Interest for: -TG - Videos/Episodes -Ideal Brand Collaboration - Schedules -Most liked in the last episode - Characters - Least liked in the last episode - Ring tones/ Audio - Brand Name - Show Names People interested in ____ are also Most watched shows interested in: Most liked characterswe@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 3. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index - Volumes Overall Popularity of HINDI GEC Channels– Various (60 days) Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors Weekly Share - Hindi GEC SONY SAB Star Gold Star Plus 5% Life OK 7% 22% 8% SONY MAX 9% Zee TV 16% SONY ENTERTAINMENT TV 16% Colors Viacom18 17%we@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 4. 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 0 Monday, April 09, 2012 Tuesday, April 10, 2012 Wednesday, April 11, 2012 Thursday, April 12, 2012 Friday, April 13, 2012 Saturday, April 14, 2012we@goonjlabs.com Sunday, April 15, 2012 Monday, April 16, 2012 Tuesday, April 17, 2012 Wednesday, April 18, 2012 Thursday, April 19, 2012 Friday, April 20, 2012 Saturday, April 21, 2012 Sunday, April 22, 2012 Monday, April 23, 2012 Tuesday, April 24, 2012 Wednesday, April 25, 2012 Thursday, April 26, 2012 Friday, April 27, 2012 Saturday, April 28, 2012 Sunday, April 29, 2012 Monday, April 30, 2012 Tuesday, May 01, 2012 Wednesday, May 02, 2012 Thursday, May 03, 2012 zee Friday, May 04, 2012 Saturday, May 05, 2012 Sunday, May 06, 2012 Overall Popularity of Channels– Various (60 days) Monday, May 07, 2012 Tuesday, May 08, 2012 star plus Wednesday, May 09, 2012 we@www.goonjlabs.com Thursday, May 10, 2012 we@www.goonjlabs.com Friday, May 11, 2012 we@www.goonjlabs.com Saturday, May 12, 2012 Sunday, May 13, 2012 we@www.goonjlabs.com colors Monday, May 14, 2012 we@www.goonjlabs.comwe@www.goonjlabs.com we@www.goonjlabs.com Tuesday, May 15, 2012 we@www.goonjlabs.com we@www.goonjlabs.com Wednesday, May 16, 2012 we@www.goonjlabs.com Thursday, May 17, 2012 sony Overall Index - Volumes Friday, May 18, 2012 Saturday, May 19, 2012 Sunday, May 20, 2012 Monday, May 21, 2012 Tuesday, May 22, 2012 Wednesday, May 23, 2012 Thursday, May 24, 2012 Friday, May 25, 2012 Saturday, May 26, 2012 Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors Sunday, May 27, 2012 Monday, May 28, 2012 Tuesday, May 29, 2012 Wednesday, May 30, 2012 Thursday, May 31, 2012 Friday, June 01, 2012 Saturday, June 02, 2012 Sunday, June 03, 2012 Monday, June 04, 2012 Tuesday, June 05, 2012 Wednesday, June 06, 2012 Thursday, June 07, 2012 Friday, June 08, 2012 Saturday, June 09, 2012 Sunday, June 10, 2012 13th June, 2012 we@goonjlabs.com
  • 5. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index - Volumes Overall Popularity of Channels– Various (60 days) - Weekdays Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors7 18 17.56 175 16.54 163 15.5 152 14.51 140 13.5 Monday Tuesday Wednesday Thursday Friday Saturday Sunday zee star plus colors sony Totalwe@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 6. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index - Mood Overall Popularity of Channels– Various (60 days) Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors 160 140 17 16 15 17 14 12 120 17 16 19 9 100 14 14 12 80 19 13 8 17 16 11 18 60 6 16 11 12 13 19 15 40 14 20 13 16 16 16 11 15 13 0 Star Plus Colors Zee Tv Life Ok SAB TV Sony Max Sony Wonder Love Laughter Fury Disgust Compassion Horror Peace Heroicwe@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 7. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index - Mood Overall Popularity of Channels– Various (60 days) Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors 100 12 13 13 14 13 17 14 17 18 90 15 14 15 14 12 80 15 12 12 16 7 8 70 11 13 18 9 6 14 19 16 14 60 11 11 14 16 16 14 50 13 12 19 17 17 15 40 16 10 12 14 30 18 14 13 16 16 16 16 16 14 20 19 18 19 17 16 17 10 13 11 13 0 Wonder Love Laughter Fury Disgust Compassion Horror Peace Heroic Star Plus Colors Zee Tv Life Ok SAB TV Sony Max Sonywe@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 8. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index - Mood Overall Popularity of Channels– Various (60 days) Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors Star Plus Colors Zee Tv Life Ok Star Plus Sony Max Sony Aggregate Emotions 160.00 Wonder 143.00 13 16 16 16 11 15 13 139.00 140.00 132.00 Love 19 18 12 11 13 14 13 125.00 131.00 125.00 120.00 Laughter 11 16 12 13 19 15 14 105.00 100.00 Fury 18 14 17 16 7 15 13 80.00 Disgust 60.00 19 13 17 11 6 16 18 40.00Compassion 13 14 14 16 14 12 17 20.00 Horror 17 16 19 14 8 14 12 - Star Plus Colors Peace 16 16 10 14 18 12 14 Zee Tv Life Ok SAB TV Sony Max Sony Heroic 17 16 15 14 9 12 17we@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 9. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index – Geo - Country Overall Popularity of Channels– Various (60 days) - Countries Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors Star Plus 45 45 40 35 35 28 30 25 21 20 17 13 15 10 6 5 0 India United Arab Australia Canada United Kingdom Pakistan United States Emirateswe@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 10. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index – Geo - City Overall Popularity of Channels– Various (60 days) - Cities Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors Star Plus 100 100 90 78 77 80 72 70 60 50 35 40 30 21 19 19 18 16 15 13 20 9 5 10 1 0we@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 11. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index – Interest - Content Overall Popularity of Channels– Various (60 days) Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors140120 19 20100 20 16 19 15 80 16 19 13 15 19 60 17 13 9 16 20 19 13 10 40 16 8 10 15 13 7 18 19 11 7 17 16 20 14 8 9 22 7 18 15 14 11 12 8 0 Star Plus Colors Zee Tv Life Ok SAB TV Sony Max Sony Videos/Episodes Schedules Characters Ring tones/ Audio Brand Name Show Nameswe@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 12. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Satyamev Jayate | analysis Genre: Reality Format: TV Talk Show Language: Hindi (Primary) | Bengali | Malayalam | Marathi | Tamil | Telegu Broadcasting Channel: Star TV Simulcast: Doordarshan | STAR World | STAR Utsav | STAR Pravah | STAR Jalsha | Asianet | STAR Vijay | Eenadu TV Running Time: 60 Mins Broadcast Time: Sunday 11:00 AM IST Production Company: Aamir Khan Productions Keyword Bucket: Show Name, Twitter handle, Host Name, Name of the episodes, Themes, Short form of the name and variations, music director, song names, lyricists, name of panelists, channel names, sponsor brands, sub-sponsor brands,we@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 13. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Satyamev Jayate | analysis Overall Popularity Measure of the valid mentions per day. Keyword Bucket: Show Name, Twitter handle, Host Name, Name of the episodes, Themes, Short form of the name and variations, music director, song names, lyricists, name of panelists, channel names, sponsor brands, sub-sponsor brands Platforms: Facebook, Twitter, YouTube, News, PR, Blogs, Forums, Official Website, Flickr, Influencers – Platforms, Goonj Mood Boards, Search Volumes – Google, Alexa Ranking of Respective Platformswe@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 14. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index – Interest - Content Overall Popularity Satyamev Jayate– Various (60 days) Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors 9.00000 8.00000 7.00000 6.00000 5.00000 4.00000 3.00000 2.00000 1.00000 - satyamev jayatewe@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 15. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Satyamev Jayate | analysis Overall Popularity - Comparison Measure of the valid mentions per day for the show in comparison to other shows during the same period of time. Keyword Bucket: Show Name, Twitter handle, Host Name, Name of the episodes, Themes, Short form of the name and variations, music director, song names, lyricists, name of panelists, channel names, sponsor brands, sub-sponsor brands Platforms: Facebook, Twitter, YouTube, News, PR, Blogs, Forums, Official Website, Flickr, Influencers – Platforms, Goonj Mood Boards, Search Volumes – Google, Alexa Ranking of Respective Platforms Star Plus PHIR SUBAH HOGI 2130 Sony DIYA AUR BAATI HUM 2100 thurs SAPNE SUHANE LADAKPAN KE 1930 C.I.D. 2200 SAATHIYA SAATH NIBHANA 1900 fri HITLER DIDI 2000 CRIME PATROL 2300 EK HAZARON MEIN MERI BEHNA HAI 2030 BADE ACHHE LAGTE HAIN 2230 YEH RISHTA KYA KEHLATA HAI 2130 Colors KYA HUA TERA VAADA 2200 IS PYAAR KO KYA NAAM DOON 2000 BALIKA VADHU 2000 INDIAN IDOL-6 2030 SATYAMEV JAYATE 1100 UTTARAN 2200 PARVARISH 2130 PRATIGYA 2230 MADHUBALA EK ISHQ EK JUNOON 2030 KUCH TOH LOG KAHENGE 2300 PARICHAY 2130 SAAS BINA SASURAL 2100 Zee TV SASURAL SIMAR KA 1930 CRIME PATROL 2300 KNORR SOUPY DID LITTLE MASTER 2 2100 NA BOLE TUM NA MAINE KUCHH KAHA 2230 BADE ACHHE LAGTE HAIN PUNARVIVAH 2230 CHHAL SHEH AUR MAAT 2100 PAVITRA RISHTA 2100 MRS KAUSHIK KI PAANCH BAHUEIN 2200we@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 16. 0.005 0.015 0.025 0 0.01 0.02 Monday, April 09, 2012 Tuesday, April 10, 2012 Wednesday, April 11, 2012 Thursday, April 12, 2012 Friday, April 13, 2012we@goonjlabs.com Saturday, April 14, 2012 Sunday, April 15, 2012 Monday, April 16, 2012 Tuesday, April 17, 2012 Wednesday, April 18, 2012 Thursday, April 19, 2012 Friday, April 20, 2012 Saturday, April 21, 2012 Sunday, April 22, 2012 Monday, April 23, 2012 Tuesday, April 24, 2012 Wednesday, April 25, 2012 satyamev jayate Thursday, April 26, 2012 Friday, April 27, 2012 Saturday, April 28, 2012 Sunday, April 29, 2012 Monday, April 30, 2012 Tuesday, May 01, 2012 Wednesday, May 02, 2012 Thursday, May 03, 2012 Friday, May 04, 2012 diya aur baati hum Saturday, May 05, 2012 Sunday, May 06, 2012 Monday, May 07, 2012 Tuesday, May 08, 2012 Wednesday, May 09, 2012 Overall Popularity Satyamev Jayate– Various (60 days) we@www.goonjlabs.com Thursday, May 10, 2012 Friday, May 11, 2012 we@www.goonjlabs.com Saturday, May 12, 2012 we@www.goonjlabs.com Sunday, May 13, 2012 we@www.goonjlabs.com saathiya saath nibhana Monday, May 14, 2012 we@www.goonjlabs.comwe@www.goonjlabs.com Tuesday, May 15, 2012 we@www.goonjlabs.com we@www.goonjlabs.com Wednesday, May 16, 2012 we@www.goonjlabs.com we@www.goonjlabs.com Thursday, May 17, 2012 Friday, May 18, 2012 Saturday, May 19, 2012 Sunday, May 20, 2012 balika vadhu Monday, May 21, 2012 Tuesday, May 22, 2012 Wednesday, May 23, 2012 Thursday, May 24, 2012 Friday, May 25, 2012 Saturday, May 26, 2012 Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors Sunday, May 27, 2012 Monday, May 28, 2012 dance india dance Tuesday, May 29, 2012 Wednesday, May 30, 2012 Thursday, May 31, 2012 Friday, June 01, 2012 Saturday, June 02, 2012 Sunday, June 03, 2012 Overall Index – Interest - Content Monday, June 04, 2012 Tuesday, June 05, 2012 Wednesday, June 06, 2012 Thursday, June 07, 2012 Friday, June 08, 2012 Saturday, June 09, 2012 Sunday, June 10, 2012 Monday, June 11, 2012 13th June, 2012 we@goonjlabs.com
  • 17. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index – Interest - Content Overall Popularity Satyamev Jayate– Various (60 days) - Weekdays Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors 0.1 0.09 0.08 0.07 0.06 0.05 0.04 0.03 0.02 0.01 0 Monday Tuesday Wednesday Thursday Friday Saturday Sunday satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance Averagewe@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 18. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index – Interest - Content Overall Popularity Satyamev Jayate– Various (60 days) – Weekdays - Heatmap Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors Satyamev Diya aur Baati Saathiya Saath Balika Vadhu Dance India Average Jayate Hum Nibhana Dance Monday 0.054753723 0.016036655 0.013058419 0.019243986 0.019014891 0.024421535 Tuesday 0.030927835 0.022451317 0.016036655 0.024742268 0.013745704 0.021580756 Wednesday 0.026116838 0.021993127 0.01580756 0.024742268 0.012600229 0.020252005 Thursday 0.024284078 0.023367698 0.016953036 0.025200458 0.012142039 0.020389462 Friday 0.021076747 0.024513173 0.017640321 0.024742268 0.012371134 0.020068729 Saturday 0.025658648 0.020160367 0.013058419 0.01626575 0.025887743 0.020206186 Sunday 0.091408935 0.010996564 0.008247423 0.009163803 0.03069874 0.030103093we@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 19. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index – Interest - Geo Overall Popularity Satyamev Jayate– Various (60 days) - Countries Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors Satyamev Jayate 0.600 0.538 0.500 0.400 0.300 0.167 0.200 0.129 0.100 0.059 0.022 0.022 0.016 0.016 0.016 0.016 0.000 India United Arab Bangladesh Singapore Australia Saudi Arabia United Kingdom China Canada United States Emirateswe@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 20. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index – Interest - Geo Overall Popularity Satyamev Jayate– Various (60 days) - Cities Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors 0.120 0.111 0.100 0.084 0.084 0.081 0.081 0.074 0.073 0.072 0.080 0.067 0.061 0.059 0.056 0.060 0.049 0.040 0.028 0.021 0.020 0.000we@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 21. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index – Interest - Content Overall Popularity Satyamev Jayate– Various (60 days) Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors Overall Popularity 0.025 0.02 0.015 0.01 0.005 0 satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance Overall Impact Satyamev Jayate Diff from Average Frequency of mentions (60 day 362/100 262% average) Total Number of Mentions within 72 543/100 443% hours of telecast Overall Impact Satyamev Jayate Diff from Average Content Instigation (Weightage and 182/100 82% content produced within 6 hrs) Content Stickiness (Weightage and 342/100 242% Maven)we@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 22. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index – Interest - Content Overall Popularity Satyamev Jayate– Various (60 days) Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors Overall Popularity 0.025 0.02 0.015 0.01 0.005 0 satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance Overall Impact Satyamev Jayate Diff from Average Frequency of mentions (60 day 362/100 262% average) Total Number of Mentions within 72 543/100 443% hours of telecast Overall Impact Satyamev Jayate Diff from Average Content Instigation (Weightage and 182/100 82% content produced within 6 hrs) Content Stickiness (Weightage and 342/100 242% Maven)we@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 23. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com 13th June, 2012 Overall Index – Interest - Content Overall Popularity Satyamev Jayate– Various (60 days) Keywords comprise: Brand Name | Top 5 Shows | 2 Popular character per show | Common spelling errors Overall Popularity 0.025 0.02 0.015 0.01 0.005 0 satyamev jayate diya aur baati hum saathiya saath nibhana balika vadhu dance india dance Overall Impact Satyamev Jayate Diff from Average Frequency of mentions (60 day 362/100 262% average) Total Number of Mentions within 72 543/100 443% hours of telecast Overall Impact Satyamev Jayate Diff from Average Content Instigation (Weightage and 182/100 82% content produced within 6 hrs) Content Stickiness (Weightage and 342/100 242% Maven)we@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 24. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com Delivery How is the television report delivered Proposed Schedule •Day 1 - Taking a brief – understanding marketing/business problem •Day 7 - Alpha Report Version 1 Delivered – week 1 •Day 14 - Alpha Report Version 2 Delivered – week 2 •Day 21 - Beta Report Version 1 Delivered – week 3 •Day 28 - Beta Report Version 2 Delivered – week 4 •Day 35 - Online Version of the report delivered with secured login •Primary Usage: Actionable insights which lead to •Web page optimization •Better video monetization •Better content placement •Efficient research and user insights •Feedbacks on storylines •Competition analysiswe@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 25. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com Comparison How does it fare in comparison to other Business Intelligence reports? Comparison Other BI Tools Goonj Weitages for Platforms/Types of content NO Yes Separate Maven Tracking NO Yes Mood Tracking NO Yes 9 Emotions NO Yes Customised Analysis NO Yes Integration of analysis to service NO Yes •Primary Usage: Actionable insights which lead to •Web page optimization •Better video monetization •Better content placement •Efficient research and user insights •Feedbacks on storylines •Competition analysiswe@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 26. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com Thanks. Goonj is a proprietary technology All rights reserved. we@goonjlabs.comwe@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com
  • 27. we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@goonjlabs.com Thanks. Goonj is a proprietary technologywe@goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com we@www.goonjlabs.com

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