1. Page 1 of 4
Timothy Yeo
Principal User Experience Consultant
“I’m passionate about understanding people and creating
great user experiences to enhance their lives.”
UserX
Co-Founder/
User Experience Consultant!
(Jan 2007 - Dec 2007,
Oct 2009 - Feb 2012)
I co-founded UserX to create software for remote user experience research.We funded that
development by providing UX consulting services. Notable work include:
Responsible for planning and executing all web and mobile projects. Worked with:
Experience
MicroUsability
Usability Specialist/
Project Manager
(Aug 2004 - Dec 2006)
Nokia: Involved in user research for the de-
sign of Nokia headsets, e-learning application
for mobile sales staff, application for mobile
internet search, Nokia global websites etc.
DB Schenker: Re-engineered business
processes and delivered wireframes for 3
highly transactional warehouse management
systems used globally.
Web Interface Specifications (WIS)
for Min. of Manpower’s e-Services
Authored the WIS based on standards and
guidelines found in ISO9241,WCAG2.0 and
domain experts.
Agri-Food &Veterinary Authority (AVA)
Central Provident Fund (CPF)
EnterpriseOne Business Portal (SPRING)
GeBiz
Housing Development Board (HDB)
Immigration & Checkpoints Authority (ICA)
Ministry of Defence (MINDEF)
!
!
Philips Electronics
Innovation Consultant!
(Jan 2008 - Sep 2009)
Responsible for enhancing the user experience of Philips’ consumer lifestyle products. Achievements:
Enhanced the user experience of
Philips’ consumer lifestyle products
Planned and executed consumer research for
Philips’ TVs, home entertainment systems etc.
! Ministry of Manpower (MOM)
! Ministry of Trade and Industry (MTI)
! National Council for Social Service (NCSS)
! National Library Board (NLB)
! Registry of Marriages (ROM)
! Singapore Police Force (SPF)
! Singapore Prisons Service
T (61) 401 187 740 E timyeo@gmail.com B timyeo.wordpress.com CV http://au.linkedin.com/in/timyeo
Also conducted usability tests for the following agencies:
Objective Digital
Principal User Experience
Consultant!
(Feb 2012 - Present)
I lead user experience consulting at Objective Digital (Sydney). I mentor our team to develop their UX
and consulting skills, manage key accounts and ensure we deliver value to clients.
GumTree Australia: wireframes
12WBT: Usability test and IA redesign
Colonial First State:Training to sell UX
Objective Digital's website
Citibank:Wireframes for website
Sabre Pacific:Wireframes for extranet
Essential Energy: Energy tool wireframes
Caltex: Expert review for online forms
Joval Group: Stakeholder workshop and
wireframes for order placement system
Telstra: Develop NPS research framework and
usability testing
TABCorp: Contextual inquiry, stakeholder work-
shop and wireframes for keyboard-driven UI
Hollard Financial Services: Expert review,
wireframes and guidelines for websites across mo-
bile, desktop and tablet
Fuji-Xerox: Competitor and expert review of
printers and design of Quick Start Guide
Dell Global B.V.: Competitive analysis of Dell’s
business printers against market-leading printers.
Singapore Telecommunications (SingTel)
Evangelised the user-centered approach to SingTel’s
senior management, user research and design of
micro-sites for their products.
Accounting & Corporate Regulatory
Authority (ACRA): Designed wireframes based
on how users search for e-services.
Insight discovery & New product creation
Research to discover the communication needs of
the elderly; designed a touch-based comm. device.
Fairmont Hotel's Ambient Experience Concept Suite
(IA of universal remote).
Infocomm Development Authority of
Singapore (IDA): Co-authored [Usability Guide
for Singapore Government e-Services and Web-
sites]; it contains design guidelines used by govern-
ment agencies throughout Singapore.

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monochroma
Co-Founder
(Oct 2005 - Dec 2007)
Co-founder with a passion for art that treads the gap between high art and popular illustration.
We’ve created murals and limited-edition clothing apparel for commercial clients and art exhibitions.
Other Experience
National University
of Singapore
(May 2000 - Jul 2004)
Education
Bachelor of Computing (Honours, E-Commerce)
Outstanding results in Human-Computer Interaction and Learning Environment Technologies.
Developed a diagnosis software for Traditional Chinese Medicine for my honours project.
President and founder of NUS Macintosh User Group (macNUS).
Expertise
User experience
Information architecture
Develop site structures using card sorting, free-listing techniques, communicating user journeys,
search strategies etc.
Design optimisation
Formative usability tests, heuristic evaluation, persona walkthrough, competitive analysis etc.
Rapid prototyping
Conceptualise and design lo-fi to hi-fi wireframes (Axure, Balsamiq, Mockflow etc).
Traditional user research
Depth interviews, focus groups, contextual inquiries, stakeholder workshops, persona creation etc.
Recruitment and screening
Define recruitment specifications and questionnaires for screening participants.
Consulting
Languages Proficient in English, Mandarin and Teochew. Basic spoken French.
Software and OS
Management
Manage client expectations, schedules, overseas outsourced partners, supervising team members etc.
Morae,Tobii Studio, Balsamiq,Axure, Camtasia, Mockflow, OmniGraffle,Visio, Fireworks, Pho-
toshop, Dreamweaver, Keynote etc; Mac OS X and Windows.
Design communication
Making sense of how user research findings impact a design and communicating it to clients,
designers and developers.This may involve facilitating design workshops, design studios etc.
Creative problem solving
Translate a client’s problem into a project with clear goals and achievable objectives.This entails
defining the scope, choosing the research methods, deliverables, critical factors for success etc.
References (available upon request)
Mediums Websites, web applications, mobile, highly transactional expert systems and consumer electronics.
Remote user research
Remote observation, remote testing, competitive testing, web analytics, requirements gathering etc.

3. Timothy(Yeo
User(experience(consultant
E:((timyeo@gmail.com
T:((@timyeo
L:((http://www.linkedin.com/in/timyeo
B:((http://timyeo.wordpress.com
updated'Aug'2013

4. Timothy(Yeo
Statistics 9(years
57(clients
94+projects
749+users+(moderated)
1759+hours+of+user+research

5. Timothy(Yeo
Understanding+people+and+creating+great+experiences+
to+enhance+their+lives.+
Design+better+and+Design+better+things.+
Passion
Obsession

6. Timothy(Yeo
Why(I+do
How+I+do+
What+I+do
I+love+understanding+people.+
I+study+human+behaviour.+In+particular,+I+study+
how+people+use+technology+(e.g.+website,+product,+software).++
I+consult+with+clients+who+have+unmet+user+experience+goals;
I+help+them+achieve+it.+

7. Timothy(Yeo
2012
2009
2007
2004
Objective(Digital,+Principal+User+Experience+Consultant
I+lead+user+experience+consulting+at+Objective+Digital+(Sydney).+I+mentor+our+
team+to+develop+their+UX+and+consulting+skills,+manage+key+accounts+and+ensure+
we+deliver+value+to+clients.
UserX(,+CoHFounder
CoHfounded+UserX+to+create+software+for+remote+user+experience+research.We+
funded+that+development+by+providing+straightHup+UX+consulting+services.
Philips(Electronics,+Innovation+Consultant
Responsible+for+enhancing+the+consumer+experience+of+Philips’+consumer+
lifestyle+products.
MicroUsability,+Usability+Specialist
Responsible+for+planning+and+executing+all+web+and+mobile+projects.
Where(I+do

8. 6

9. Expertise:(UX
Remote(user(research
Traditional(user(research
Design(optimisation
Rapid(prototyping
Recruitment(&(screening
Information(architecture
Remote+observation,+remote+testing,+competitive+
testing,+web+analytics,+requirements+gathering+etc.
Depth+interviews,+focus+groups,+contextual+inquiries,+
persona+creation+etc.
Formative+usability+tests,+heuristic+evaluation,++
persona+walkthrough,+competitive+analysis+etc.
Conceptualise+and+design+loHfi+to+hiHfi+wireframes+
(e.g.+Axure,+Balsamiq,+Mockflow+etc).
Define+recruitment+specifications+and+questionnaires+
for+screening+participants.+
Develop+site+structures+using+card+sorting+and+
freeHlisting+techniques,+communicating+user+
journeys,+search+strategies.

10. Design(communication
Creative(problem(solving
Management
Making+sense+of+how+user+research+findings+impact+a+
design+and+communicating+it+to+clients,+
designers+and+developers.+This+may+involve+facilitating+
design+workshops,+design+studios+etc.
Translate+a+client’s+problem+into+a+project+with+clear+
goals+and+achievable+objectives.+This+entails+defining+
the+scope,+choosing+the+research+methods,+
deliverables,+critical+factors+for+success+and+working+
within+constraints.
Manage+client+expectations,+schedules,+overseas+
outsourced+partners,+supervising+team+members+etc.++
Expertise:(Consulting

11. Web(app/
Software
Web(site
UX(Guidelines/
Strategy
Products
Mobile
AMP+My+Portfolio,+Michelle+Bridge’s+12WBT+(IA+of+web+app),++GumTree+Australia+(business+
ads),+ Joval+ Group+ (order+ placement+ system),+TABCorp+ (retail,+ callHcentre+ and+ onHcourse+
betting+ terminals),+ Sabre+ Pacific+ (booking+ management+ system),+ Essential+ Energy+
Calculator,+ DB+ Schenker+ (Warehouse+ management,+ resource+ allocation,+ inventory+
visibility),+Singapore+Prisons+Service+(Intranet+system+for+enrollment+of+inmates).+
PayPal+ (Onboarding),+ Hollard+Financial+ Services+ (insurance+ websites+ and+ landing+ pages),+
Citibank+ (Rewards+ website),+ Caltex+ (Fuel+ card+ signup),+ Choosi+ (health+ insurance),+ Nokia+
(global+ websites),+SingTel,+DiGi+ (Malaysia),+Ministry+of+Manpower+(MOM),+EnterpriseOne+
Business+Portal+(SPRING),+Accounting+&+Corporate+Regulatory+Authority+(ACRA),+AgriHFood+
&+Veterinary+Authority+(AVA),+Central+Provident+Fund+(CPF),+GeBiz,+Housing+Development+
Board+(HDB),+Immigration+&+Checkpoints+Authority+(ICA),+Ministry+of+Defence+(MINDEF),+
Ministry+of+Trade+and+Industry+(MTI),+National+Council+for+Social+Service+(NCSS),+National+
Library+Board+(NLB),+Registry+of+Marriages+(ROM),+Singapore+Police+Force+(SPF).
Telstra+ NPSHUX+ programme+ (research+ framework),+ Hollard+ Financial+ Services+ (insurance+
websites+and+landing+pages),+Infocomm+Development+Authority+(IDA,+Usability+Guide+for+
SG+ Govt+ eHServices+ and+ Websites),+ Ministry+ of+ Manpower+ (MOM,+ Web+ Interface+
Specifications+for+MOM+eHServices).+
FujiHXerox+(consumer+printers,+documentation+and+quick+start+guide),+Dell+(business+printers+
competitive+ analysis,+ expert+ evaluation,+ usability+ testing),+ Philips+ Electronics’+ products+
(DVD,+HTS,+TV+etc),+product+packaging,+quick+start+guides+(pictorial),+instruction+manuals,+
prototype+designs+(e.g.+remotes,+wall+mount).
SingTel+ (StarTrek),+ PayPal+ (Virtual+ Token),+ Michelle+ Bridge’s+ 12WBT+ (IA+ of+ mobile+ app),+
Essential+ Energy+ Calculator,+ DB+ Schenker+ (Warehouse+ management+ system),+ Citibank+
Rewards,+Nokia+(mobile+headsets,+mobile+interactions,+eHLearning+app+etc).
Projects (contact me for portfolio)

12. Current(interests
Lean(UX
Standards(and(guidelines
Mobile(first
Remote(research

13. Recommendations
I'thoroughly'enjoyed'working'with'Tim'recently'<'he'was'intuitive,'creative'and'a'calm,'
considered,'expert'practitioner.'Tim'blended'into'the'team'and'really'came'to'understand'our'
business'very'quickly.'I'would'have'no'hesitation'in'recommending'Tim'to'other'colleagues'or'
organisations.
Tony Adams, Program Leader, TABCorp
I'think'Tim'did'a'really'good'job'at'moderating'and'leading'the'research.'He'has'a'calmness'
about'him'and'you'certainly'need'that'while'dealing'with'my'group'of'maniacs':)'I'like'how'
he'was'completely'prepared'and'at'ease'with'the'whole'subject'of'payments.'I'was'also'very'
impressed'with'his'ability'to'crystallize'the'top'themes'in'the'research.'His'analysis'and'
supporting'video'has'been'fantastic.'The'story'we'were'able'to'put'together'resonated'with'a'
lot'of'folks'in'PayPal.'We'walked'away'with'key'learnings'that'we'expect'to'extend'to'other'
regions'as'well.'Goes'without'saying,'I'will'be'insisting'on'Tim'the'next'time'we'work'
together.
Anup Nair, Global Customer Experience Research (APAC), PayPal

14. Recommendations
Quality'of'final'report'that'includes'both'findings'&'recommendations
'
Cathie Oats, Director, Office of Parliamentary & Strategic Support, Therapeutic Goods Authority
As'an'observer'at'both'the'internal/external'usability'testing'I'was'impressed'with'Objective’s'
interaction'with'the'TGA's'stakeholders.'Although'scenarios'were'provided'for'the'usability'
testing,'the'way'in'which'the'stakeholders'were'eased'into'the'testing'was'pleasing'and'
provided'an'welcoming'environment'for'testing.'As'a'first'timer'present'at'the'oral'reporting'
presentation'I'was'also'impressed'with'the'amount'of'detail'provided'to'the'TGA'and'
recommendations'to'move'forward'with'the'guidance'and'website.
Derna Waters, Senior Project Manager, Therapeutic Goods Authority
Good'training'course'and'came'across'as'very'knowledgeable'and'experts'in'their'field.'
Overall'it'was'a'very'good'course.
Lisa Andersson, Senior Manager Online Marketing, Colonial First State
Really'good'demonstration'of'knowledge'in'UX.'Would'rate'higher'if'we'd'used'Objective'for'
some'work'and'have'had'experience'of'practice.
Theresa Lintvelt, Head of Brand & Marketing Services, Colonial First State
Well'structured'training'workshop''Professional'team'who'are'highly'qualified'in'their'field''
Subject'matter'extremely'valuable'to'digital'project'delivery'and'effectiveness.
Catherine Smith, Colonial First State

15. Recommendations
Really'enjoyed'working'with'Tim'and'Dani.''They'were'incredibly'thorough'and'professional.''
They'fully'understood'the'intricacies'and'constraints'of'our'system'and'came'up'with'a'really'
logical'solution'for'us.''They'were'also'really'friendly'and'fun'to'work'with.''I'really'enjoyed'it!
'
Fleur Annan, Senior Marketing Manager, Communications, Citibank
The'work'delivered'was'exactly'what'we'required'and'was'carried'out'in'a'very'professional'
and'timely'way.'Plus'everyone'we'deal'with'at'Objective'is'very'personable.
Paul Green, Executive Producer, Mediabrands Australia
Working'with'Tim'was'a'great'experience.'He'is'very'methodical'and'consistent'in'his'
approach.'He'ensured'that'client'understood'each'step'of'the'process.'When'conducting'
interviews'his'style'ensured'that'we'uncovered'the'right'information'from'interviewees.'He'
managed'the'senior'client'really'well'in'our'final'meeting.
Carla Hizon, Senior Account Manager, Fuzebox
Terrific'report,'delivered'110%'on'the'outline'brief'from'Fuji'Xerox'Printers.
Thomas Dickson, Volume Product Manager, Fuji-Xerox

16. Recommendations
Timothy'is'intelligent,'articulate'and'an'exceptional'communicator.'He'was'able'to'explain'
complex'concepts'in'ways'to'reach'different'audiences.'Timothy’s'clients'consisted'of'a'wide'
array'of'Philips'Consumer'Lifestyle'professionals,'ranging'from'engineers'to'user<interface'
designers'to'product'marketing'managers.'For'each'individual,'he'effectively'communicated'
the'significance'of'the'subtleties'expressed'by'end<users'to'help'Philips'create'user<centric'
products.'Timothy'is'also'an'accomplished'project'manager'who'developed'solid'reputation'
for'establishing'and'meeting'project'deadlines.
Bill Malecki, Director InnoHub, Philips Electronics
Cuts'to'the'chase'and'has'a'knack'of'making'complicated'things'sound'simple.'His'knack'of'
asking'the'right'questions'at'the'right'time'and'the'clarity'of'insights'are'always'refreshingly'
brilliant.
Hong Khai Seng, Republic Polytechnic
Timothy'is'a'team<player'with'an'exceptional'communication'skill'which'can'facilitate'
different'opinions.'He'has'a'great'sense'of'initiative'to'proactively'seek'for'information'to'
ensure'the'wellbeing'of'a'project'and'able'to'act'accordingly'to'overcome'any'problems'that'
might'arise.
Ilham Samudera Azrul, Lead Design Research and Planning, ASUS Technology

17. Timothy(Yeo
User(experience(consultant
E:((timyeo@gmail.com
T:((@timyeo
L:((http://www.linkedin.com/in/timyeo
B:((http://timyeo.wordpress.com
updated'Aug'2013