TThe fourth and final video in the Ninja Google Analytics series delves into understanding how your audience interacts with your website. Taken from http://marketingu.ninja Monitoring key metrics such as bounce rate, exit percentage, time on page and pages per visit gives you insight as to how targeted your website traffic is, but also guides decisions that you can make about the sort of content to promote on your site. See some real examples of problematic pages that are leading to high website exit percentages, and understand how monitoring user flow can guide decisions about how the navigation of your website should be designed. Presented by Tim Kitchen, bestselling author of How to Get to the Top of Google and Head Ninja at marketing company www.exposureninja.com

1. www.marketingu.ninja
Video 4: Interaction Data
NINJA GOOGLE ANALYTICS

2. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses
INTERACTION DATA
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AUDIENCE DATA ACQUISITION DATA INTERACTION DATA
Where are they from
geographically?
How do people find our
site?
Where are they coming
into the site?
What devices are they
using?
Which phrases are they
finding us with?
What are they doing
once they’re here?
Demographics
Which traffic sources
are performing best?
Where are they
leaving?

3. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses
INTERACTION DATA
Analytics can teach us about how visitors are using our website, allowing us to:
1. Understand flow through the site, informing navigation design
2. Position content and conversion elements where people expect to find them
3. Address potential issues and poorly performing pages
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4. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses
KEY INSIGHTS
1. Behaviour Flow
2. Site Content (Landing and Exit Pages)
3. In-Page Analytics
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5. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses
BEHAVIOUR FLOW
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6. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses
SITE CONTENT
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7. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses
IN-PAGE ANALYTICS
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8. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses
THAT’S ALL FOLKS!
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AUDIENCE DATA ACQUISITION DATA INTERACTION DATA
Where are they from
geographically?
How do people find our
site?
Where are they coming
into the site?
What devices are they
using?
Which phrases are they
finding us with?
What are they doing
once they’re here?
Demographics
Which traffic sources
are performing best?
Where are they
leaving?

9. WWW.MARKETINGU.NINJA|ProfitableOnlineMarketingforBusinesses
WHAT NEXT?
1. Claim a FREE Website and Online Marketing Review at
www.ExposureNinja.com/Review
2. Join MarketingU at
http://marketingu.ninja
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