Discovering futures event- Mobile marketing and Communications in education - The Development of Mobile Oxford - 23 november 2010

Editor's Notes

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2. * From a service delivery point of view\n* Not marketing but there is overlap\n* Bottom up, from a developer point of view\n\n* The work we’ve done is available to you for free\n\n
3. Who agrees with this?\n\nPC is not the one place in the family household where internet is available.\nIt’s not the one ‘computing device’\n
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5. Very considered purchases - lot of time and effort invested\n\nThey aren’t as cheap as a book, or a pen or many other day to day tools we use in Universities. \n
6. * Get to a point where many tasks can be done by insignificant costs in computing\n* Do I really need a Intel Core i7 to do my word processing and email?\n
7. £135 = working day for support staff. \n
8. Today: Often have several, but it’s not always there when you need it\nDo you have a computer when you need it?\n\nUsing a PC to complete a task requires a series of steps, often involving logins, manual selections. \n- Brain must be used. \n- In contrast to many other tools we use on a regular basis\n\n
9. - Adapted by software for best use of resources\n
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18. You can take a laptop almost anywhere, but actually using it is hard. \n
19. If we follow that Moore’s law still has some truth in it. \nCost of producing devices for certain tasks must come down. \nExample: Sound Blaster from Creative\n
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21. * Mobile computing IS computing now\n* No longer in a realm of computing populated by important business people and enthusiasts who spend hours downloading and installing hacked ROMs to add a bit of window chrome. \n* Vast range of devices out there, growing in variety and number\n\n
22. * Mobile computing IS computing now\n* No longer in a realm of computing populated by important business people and enthusiasts who spend hours downloading and installing hacked ROMs to add a bit of window chrome. \n* Vast range of devices out there, growing in variety and number\n\n
23. * Mobile computing IS computing now\n* No longer in a realm of computing populated by important business people and enthusiasts who spend hours downloading and installing hacked ROMs to add a bit of window chrome. \n* Vast range of devices out there, growing in variety and number\n\n
24. * Mobile computing IS computing now\n* No longer in a realm of computing populated by important business people and enthusiasts who spend hours downloading and installing hacked ROMs to add a bit of window chrome. \n* Vast range of devices out there, growing in variety and number\n\n
25. * Mobile computing IS computing now\n* No longer in a realm of computing populated by important business people and enthusiasts who spend hours downloading and installing hacked ROMs to add a bit of window chrome. \n* Vast range of devices out there, growing in variety and number\n\n
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27. * sit on a desk or by a watercooler\n* quick contact search \n* calendar display\n* meeting \n
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31. * requires little investment of time and mind\n* least likely to share\n
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34. iPhone isn’t the endall, nor is Android\n
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36. No one thought Symbian could be over taken\n- iPhone the dominant platform? \nAndroid now bigger in the US\n\n\n
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47. Purchasing a short term application based solution is not going to solve your more serious longer term problems. \n
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52. * Considered as one larger aim\n
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54. 4 people required to work full time on Campus M @ a University\n
55. Web was way forward\n
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62. People give us\n* Data\n* Guidelines\n* Suggestions\n\nBut we are the deciders of what goes in, how and how it is displayed. \n\nWe take on the responsibility of supporting devices, making sure the content is relevant and produced in an optimal way as we consider ourselves expert in delivering the mobile services.\n\nAdvantages: They need no overheads of \n
63. It does work across platforms. \n
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67. Student retention\n
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77. Public\nSemi-Public\nPrivate\n\n\n\n
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81. ROI based on 1 student being accepted on a course\n
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88. Retention\n
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