Mobile Oxford/Erewhon - The Alternative Guide Event at UCLan 9th December 2009

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  • A whole load of technologies have not only matured, but have also converged into single devices allowing huge posibilities.
  • A whole load of technologies have not only matured, but have also converged into single devices allowing huge posibilities.
  • A whole load of technologies have not only matured, but have also converged into single devices allowing huge posibilities.


























































  • Mobile Oxford/Erewhon - The Alternative Guide Event at UCLan 9th December 2009

    1. 1. BITICI MOBILE OXFORD JISC Assembly -The Alternative Guide - UC Lan 9th December 2009 Tim Fernando
    2. 2. [" I BfiTO‘ MOBILE OXFORD
    3. 3. .UX MOBILE OXFORD is part of Project eregggon l: :;': ::T"'
    4. 4. Project ereegon Investigating two primary areas: Complex HE/ FE Institution geo-spatial data storage and representation Proof of Concept Mobile Access to University Services
    5. 5. v . ' ‘ ' -s . ., . I ‘ In « ' . I’ ' V I ; . « . . _ _ I , . ' » " - A 4 ‘ _ . , _, ' I F . ._ . ‘ - . ‘ ~> . , . H ‘ V‘. ,3,‘ 7 s -xi. ., -. . ; _ . . . ' ' - . NA, . * . _. ‘_r; n 7 ' I . ‘ I r‘ ‘ hr, ._‘. . ». I »_ . _ I ' _' - I '2 ' "‘ I -I ’ I ’ V . . . ' . — ' I I. , . . J . . < , . _ V . . » - . . '- - . I . - I . - -v ' , —' . »
    6. 6. There will be I.3 Billion smartphone users by 20 I 3 Source — Park Associates 7th July 2009
    7. 7. Smartphone growth Smartphone year on year growth in 2008 - |3.9% despite economic downturn Handsets with a compelling user experience, namely Blackberry and iPhone showed massive growth. ‘Unlimited data’ plans have also made them more attractive to use. Source - Gartner Statistics
    8. 8. What defines a Smartphone?
    9. 9. Smartphone WiitiPEDiA From Wikipodia, me free encyclopedia 17” H" F"9"""”’ "A smartphone is a mobile phone offering advanced capabilities, often with PC—lil<e functionality (PC—mobile handset convergence). There is no industry standard definition of a smartphone. For some, a smartphone is a phone that runs complete operating system software providing a standardised interface and platform for application developers. For others, a smartphone is simply a phone with advanced features like e—mail, Internet and e- book reader capabilities, and/ or a built—in full keyboard or external USB keyboard and VGA connector. In other words, it is a miniature computer that has phone capability. " http: //en. wiI<ipediaorg/ wil<i/ Smartphone
    10. 10. Mary Meeker Managing Director - Morgan Stanley - The iPhone/ iPod touch is the fastest growing piece of hardware the world has ever seen. - And usage share versus market share of the iPhone is incredible, meaning it will only grow. - Facebook is becoming the multimedia repository, and it will allow you to do so much. — Companies (in our case Education) absolutely need to be on board with the mobile web. They have some time, but they need to act. - Location-based services are the “secret sauce" of what makes the mobile web interesting. October 20, 2009 — Web 2.0 Summit, San Francisco
    11. 11. Why?
    12. 12. Why? Cheaper
    13. 13. Why? Cheaper Faster
    14. 14. Why? Cheaper Faster More Powerful
    15. 15. Why? Cheaper Faster More Powerful More Usable
    16. 16. User interface design matters.
    17. 17. Fast delivery of relevant information matters.
    18. 18. What does this have to do with the retention of students?
    19. 19. What does this have to do with the retention of students? It can make a student's life a lot easier
    20. 20. Bnta Why ‘Beta’?
    21. 21. Bnto why ‘Beta’? Considered a “modern methodology”
    22. 22. 2 FULL TIME STAFF 2 MONTHS
    23. 23. Advanced browser detection Automatic map generation using community sourced data Links to local entities and systems including real time bus information Automatic news/ image fetching “smart" searching etc. .. C I-I‘_| _l}l 2 i F I3 L thon J
    24. 24. v . ' ‘ ' -, I . ,. I I In « ' . I’ ' V . ;. « . . _ _ I , . ' Y " - A . , _ . . _, ' I F . ._ . ‘ - . ‘ ~> . , V H ‘ V‘. ,3,‘ . s -'». . . , -. . ; _ . . . ' ' - . I. .. . * . _. ‘_r; n 7 ' I . ‘ I r‘ ‘ hr, ._, . . ». I »_ . _ I ' _' - . '2 ' i‘? I -I ’ I ’ V . . . ' . — ' I I. . . I J . . < , . _ V . . » - . I '- - . I . - I . - -V ' , —' . I
    25. 25. Department for Transport
    26. 26. Department for Transport
    27. 27. 3 Open Street Map
    28. 28. 1 Open Street Map OSS Oracle Student S-/ stem
    29. 29. 3 Open Street Map OSS Oracle Student S-/ ate-VI
    30. 30. I Open Street Map OSS OxPoints Oracle Student S-/ ate-VI Gm Spatial D: :La: use
    31. 31. I Open Street Map OSS Oak OxPoints Oracle S(IJI1entS'/3!! -"V! pIIecIm; Servce Gm SP-1‘-'6' Database
    32. 32. I Open Street Map OSS Oak OxPoints iTunesU oracle student S-/ stern DIIKIOQI Sen. -ge Gm Spanal DALBDJSE O1-fond ITI. Ine-s U Integral on
    33. 33. 3 Open Street Map OSS Oak OxPoints iTunesU mam student S. /m, ,,, Dugdm, sew“ Gm Sp.1‘. Ia| D: :La53sé- Oz-for-:1ITI. Ine-s U Integral on 't'lIc. II'II TJ‘ kl
    34. 34. 3 Open Street Map - — OXC_)lTlf’lE OSS Oak OxPoints iTunesU mam student S. /m, ,,, Dugdm, sew“ Gm Sp.1‘. Ia| Database Oz-for-:1ITI. Ine-s U Integ-at on 't'lI c. II'II kl
    35. 35. 3 Open Street Map Hm“ ‘_i Ill 3 I, l'" - — OXC_)lTlf’lE OSS Oak OxPoints iTunesU mam student S. /m, ,,, Dugdm, sew“ Gm Sp.1‘. Ia| Database Oz-for-:1ITI. Ine-s U Integ-at on 't'lI c. II'II kl
    36. 36. EDZINA‘ Elf! E°'-"r-"tr . I -‘ OXONT me = "T9‘-- Transport ’ I 2:. -.'. °.. --2.". -l. ac IS llald ITures U IrIIegIaIIorI OSS Oak OxPoints iTunesU Q 't'll t’. ll'll
    37. 37. ‘(Q9 E , :7:(_‘_, _!, ..»m, ~.I(: :3 j J5
    38. 38. .. d M01 ‘P 10:01 PM fiqra . ox: :~. :. jt About this site Provude feedback Oxford Umvonlty I Compvun‘ Semen:
    39. 39. Targets .71; HTML capable phones
    40. 40. by Humanities” . . - st OStb°x “What’s my College Tutors ‘ Where S. my heareouscted at? ” name? " and what time I5 "3 C “Which is the closest open library which has X book? ” “When’s the next bus from V my nearest bus stop? ” «Show me a cycling route from tment” where I am toY d€P3'”
    41. 41. Feedback and creating a responsive community of users
    42. 42. l l l C CONTACTS
    43. 43. N EWS
    44. 44. WEBCAMS
    45. 45. WEATHER RESULTS
    46. 46. PO DCASTS
    47. 47. MAPS
    48. 48. « Ii 5:‘ '1}. T LIBRARY SEARCH
    49. 49. 2009 ZOIO? 4 1 Accemo Web Lea“ i°°'S 3rd party local information services Cyc| e,Wa| king Routes More P| atform—specific features Accesslble I”0Utln8 Umversal Seam“ OUCS Course Bookings Access to Oracle Student System . Fully AJAX User Interface College lvleal Booklngs Nationai Rail Real Time Information Location Based Noticeboard Tlamcweb Cams Augmented Reality Other Local Service Integration Social Networking Integration Endless possibilities!
    50. 50. m. o><. ac. ul<
    51. 51. EFFECTIVE ROUTING Cycle, Walking and Accessible Routes , , no qofil "l u~°‘°‘°p| : . , —v1: l 2 3 3% 5 9. r 1) fl Q 9 oma Unlven. ' C cIu»lC O fi‘; ;": ';"' University 'V of Oxford IE Google — B4495 95% 0 ‘ I-. ‘1' ' I ' E: 1 ‘All ___ M | .¢'“‘”“ C °'w. - ”"‘« Mllfl. Oxford Uvwr-«my fig-o¢‘i AlNeI-cs Ymck em 62 3.2 Miles
    52. 52. EFFECTIVE ROUTING Cycle, Walking and Accessible _i i’ ll Routes ’ ‘- ~ 3 “m - ours (OSM) — | .9 Miles

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