The document summarizes a news article about the British animation industry being at risk of decline due to companies threatening to move abroad. This could endanger well-known British cartoon characters like Wallace and Gromit, Bob the Builder, and Peppa Pig. Leading animators have warned that the industry faces terminal decline. The lack of support for the domestic animation industry means that iconic British cartoon characters could become an endangered species.

1. NEWS
BY UMA CARUANA-KLASSON

2. NEWS VALUES
Why British cartoon characters could be an endangered species
UK animation industry 'at risk' Prominence: cartoon characters have been
By Ian Youngs Entertainment reporter, known for generations, they are very
BBC News popular and liked by almost everyone.
Proximity: cartoons are from everywhere,
and known everywhere.
Currency: it is thought that cartoons now
could become extinct.
Timeliness: it doesn’t have anything to do
with it fitting in the calendar.
Stars of British animation: Wallace & Conflict: has nothing to do with violence.
Gromit, Bob the Builder and Peppa Pig Impact: people may be quite upset that
cartoons may become extinct.
The British animation industry, which Human interest: lots of cartoon artists will
has spawned favourites from Bagpuss
be affected.
to Bob the Builder, is at risk of terminal
decline, leading animators have Odd/unusual: there are probably no other
warned. serious news reports on cartoon
Due to companies threatening to move characters.
abroad.

3. TREATMENT
I am aiming to create a news website that will
attract girls in London, between the ages of 12
and 16. The audience will enjoy mostly random
news to laugh at, but also enjoy news that
includes celebrity gossip and activities around
their area. It will be called “AVEDIS” as this means
good news in Armenian. It will mostly feature
unusual stories that will be positive and
something to enjoy reading, but it will contain
more serious news as well. I will try to avoid
more hard news but balance out celebrity gossip
with other news stories.

4. REASEARCHING CURRENT NEWS
STORIES
Charity Faberge Easter egg hunt to begin in
London
The fibreglass eggs will be placed across the city for the
Faberge Big Egg Hunt, which starts on Tuesday.
Egg-hunters have until 3 April, to find as many as they
can. The event will raise money for Elephant Family and
Action for Children charities.
The 2ft 6in (74cm) eggs have unique designs, with
fashion designer Zandra Rhodes and film director Sir
Ridley Scott among the creators.
Giant Olympic rings have been floating
down the River Thames to mark 150 days
until the start of the London Games.
It was also to try to increase public
support and enthusiasm ahead of the
summer especially in light of the
controversy over ticket allocation.
Olympic rings on Thames

5. Simple, traditional biscuits are going out of fashion
in the UK.
Sales fell by 4.5% last year, with those of fancier
imports rising by 20%.
So has the public decided to ditch the digestive?
"I was swearing at the suits!" - Adele apologises for
flashing her middle finger after winning Best Album
The double BRIT Award winner has apologised for the
gesture at the end of the awards after her speech
was cut short
Struggling mobile phone platform Blackberry
insists it is on the path to a brighter future.
After a difficult year, a new team at parent firm
Research in Motion has a new operating system
and products on the horizon.
But can the company regain the heights of its
former success, in the face of stiff competition
from Apple and Android?

6. NEWS STORY RELEVANCE
These stories would be able to be on my news
website as they all are odd/ unusual as they
don’t often happen , but still very prominent.
My target audience will enjoy these news
stories as they contain a balance of celebrity
gossip, activities around their area and
randomness.

7. FRONT PAGE
“AVEDIS” Search
GOOD NEWS Home celeb gossip activities random
VIDEOS
OTHER NEWS
Red squirrel returns
WHICH DO YOU PREFER? to the wild after road
injury.
Traditional biscuits like the hobnob and
digestive are in danger of being taken 100 year old
over by more fancy biscuits. What do you celebrates 25th
birthday
think?