Ripley's Believe It or Not! London is an attraction located at 1 Piccadilly Circus, featuring over 800 incredible exhibits across five floors, including unique items like a Mini Cooper adorned with Swarovski crystals and a historical shrunken head. The museum, inspired by Robert Ripley's explorations and cartoon series, offers family-friendly fun and various themed galleries. Open year-round, it invites trade partners for marketing collaborations and provides generous commissions for promotions.