Making Museums Playable - Nottingham Broadway 2014
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Humans do it. Animals do it. We've done it since time began and people will still be doing it when the lights go out. So why do we obsess over the power of play and the gaming revolution? Why is gamification even a thing? Because in most cases, if you're trying to persuade someone to do something, a fun thing is better than a boring thing. Ben Templeton has been designing playful experiences for the arts and culture sector since 2005. In his keynote talk at Know How he will delve into the service design of games, how to prototype from day one and the technology that holds everything together. The 45 minute talk will combine videos from around the world, first-hand breakdowns of successful projects and practical tips for working with technology, cultural content and the principles of play.
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Making Museums Playable - Nottingham Broadway 2014
- 1. @thoughtben Making Museums Playable @thoughtben Ben Templeton ben@thoughtden.co.uk
- 2. @thoughtben target practice Throw things at Ben who is wearing a target t-shirt Challenge Rules Effort Reward Jeopardy Learning Problem solving All the things this little exercise shows us
- 3. @thoughtben The gaming industry - on a par with cinema, TV, music, and taking up all our time Museums - at risk of appealing on ly to the middle classes Museum gamification? Bleugh!
- 4. @thoughtben Museums are great, but why can’t I get near it? Touch it? Throw stuff at it?
- 5. Because throwing stuff isn’t socially acceptable. But technology makes this sort of thing possible! @thoughtben
- 6. “Humanity has advanced, when it has advanced, not because it has been sober, responsible, and cautious, but because it has been playful, rebellious, and immature.” @thoughtben ― Tom Robbins, American author
- 7. @thoughtben https://vimeo.com/50987695 Rain Room is jumping in puddles for adults! But not gamified rain...
- 8. @thoughtben Simple Social Playful Surprising Slightly naughty Very popular
- 9. @thoughtben “Play is...a simulator that allows us to imagine different scenarios with little risk” ― Robin Dunbar, University of Oxford
- 10. @thoughtben “Play is...a simulator that allows us to imagine different scenarios with little risk” ― Robin Dunbar, University of Oxford Facebook didn’t always have an event feed. People played with the platform. Ebay didn’t always sell high-value items. Then someone tried to sell a £200k Ferrari
- 11. @thoughtben https://www.youtube.com/watch?v=XP5yySEZub8 They took existing content - a game - and existing behaviour - prediction banter - and formalised it using technology. BUT tech is only as good as the people using it.
- 12. @thoughtben https://www.youtube.com/watch?v=CSYxDz22DqY The took a platform - twitter - where lots of people hang out, and incentivised engagement.
- 13. @thoughtben What are people doing with our stuff?
- 14. @thoughtben Peace out Representin’ Wesside http://arthistorygangstas.tumblr.com/
- 15. @thoughtben They created a tool for people to play with their content. And then commercialised it.
- 16. @thoughtben
- 17. @thoughtben https://vimeo.com/82519677 Hide & Seek’s last commission - creating magical moments with hidden technology
- 18. @thoughtben Bringing the castle stories to life with some cleverly hidden technology and play mechanics
- 19. @thoughtben https://vimeo.com/60866006 A massive project, expertly combined, that gives people the tools they need to play
- 20. @thoughtben https://vimeo.com/54866284 Where technology is the star of the show, but only because the service design, the system, is robust enough
- 21. “The rules we’re often given are usually either proven to be not applicable, or based on real constraints, and discovering constraints for us is like finding gold coins.” @thoughtben ― Matt Cottam, Director, Tellart
- 22. @thoughtben Playful Mobile Casual
- 23. @thoughtben
- 25. @thoughtben
- 26. @thoughtben
- 27. @thoughtben
- 28. @thoughtben “We need an app.” ― Someone, somewhere
- 29. @thoughtben https://www.youtube.com/watch?v=J4rJ3Y6P4h0 Rich, immersive engagement, courtesy of Secret Cinema.
- 30. @thoughtben Bring the space to life Engage with exhibits Innovate
- 31. @thoughtben https://vimeo.com/66800052 Our first stab at immersive, blended physical-digital gaming at National Museums Scotland
- 32. @thoughtben Early concepts shot for the stars, with screens in the foyer and micropayments at sign-up
- 33. @thoughtben
- 34. @thoughtben Getting in to the space and trying things out is the only way to take the idea forwards
- 35. @thoughtben The trusty spreadsheet. Keep things flexible first, don’t jump into bed with any old CMS
- 36. @thoughtben HTML5 + Javascript means you can hit more than one platform, but make sure the idea is tight first!
- 37. “You can discover more about a person in an hour of play than in a year of conversation.” @thoughtben ― Plato
- 38. @thoughtben Hide n Seek Snakes n Ladders Eye Spy Sardines Murder Mystery Guess Who Buckeroo Magic 8 Ball Penny Arcades Tag Treasure Hunt Musical Statues Stuck in the Mud 20 Questions Top trumps Capture the Flag Charades Pass the Parcel Scrabble Tamagotchi Conkers Thumb Wars Rock Paper Scissors Trivial Pursuit Penny Arcades Granny’s Footsteps Buckeroo Using old fashioned games to create new ideas. Because people play what they know.
- 40. @thoughtben » POP popapp.in » Marvel App marvelapp.com
- 42. @thoughtben » Raspberry Pi raspberrypi.org
- 43. » RFID in Harvey Nichols vimeo.com/cloudtags/hn @thoughtben
- 45. @thoughtben » Twilio SMS/MMS twilio.com Text: To: Hello my name is NAME +441290 211 130
- 46. @thoughtben » Kinect Chris Milk, Digital Revolution
- 48. @thoughtben » Oculus Rift e.g. inition.co.uk/case_study/virtual-reality-catwalk-show-topshop/
- 49. @thoughtben Thought Den’s secret gaming formula. It means nothing and doesn’t compute but it reminds us what is important
- 50. @thoughtben Thank you Think of some questions @thoughtben Ben Templeton ben@thoughtden.co.uk
- 51. @thoughtben Further reading “Capture The Museum” info, visuals & links - http://www.capturethemuseum.com “Capture The Museum” Guardian Culture Pros - http://gu.com/p/3gt4d/ “Magic Tate Ball” press page - http://www.thoughtden.co.uk/magictateball “Magic Tate Ball” Guardian Culture Pros - http://tdn.lv/MTBguardian Serious Games Conference - http://www.slideshare.net/jolifanta/what-museums-learn-by-making-games-serious-play-conference-2013 From Paths to Sandboxes - http://www.slideshare.net/stephenpa/from-paths-to-sandboxes Kinect - http://www.thoughtden.co.uk/blog/2012/08/kinecting-people-our-top-6-kinect-projects/ Oculus - http://inition.co.uk/case_study/virtual-reality-catwalk-show-topshop/ Twilio - http://www.twilio.com MaKey MaKey - http://www.makeymakey.com Hello Lamp Post - http://www.hellolamppost.co.uk/ Marvel App - http://www.marvelapp.com POP - https://popapp.in Splash And Ripple - http://www.splashandripple.com Coney - http://www.coneyhq.org Tellart - http://www.tellart.com Local Projects - http://www.localprojects.com Mudlark - http://www.wearemudlark.com Six To Start - http://www.sixtostart.co.uk Antenna - http://www.antennainternational.com PAN Studio - http://www.panstudio.co.uk Rain Room - https://vimeo.com/50987695 Heineken Star Player - https://www.youtube.com/watch?v=XP5yySEZub8 Planeta Terra - https://www.youtube.com/watch?v=CSYxDz22DqY Game of Crowns - https://vimeo.com/82519677 WebLab - https://vimeo.com/54866284 Gallery One - https://vimeo.com/60866006 Art History Gangstas - http://arthistorygangstas.tumblr.com/ IWM Leap Motion - www.youtube.com/watch?v=f867yjHotTU Secrete Cinema - https://www.youtube.com/watch?v=J4rJ3Y6P4h0