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Everyone wins: crowdsourcing games and museums<br />Mia Ridge, Open University<br />@mia_out<br />http://openobjects.blogs...
Getting to epic win<br />
First, some definitions<br />a magic circle<br />(but puppies aren't very good at casual games like Solitaire or Angry Bir...
'flow'<br />∞<br />flow channel<br />Challenges<br />Anxiety<br />Boredom<br />∞<br />0<br />Skills<br />
'flow'<br />∞<br />flow channel<br />Challenges<br /><ul><li>clear goal
immediate feedback on the success of actions
good match between skills and challenges.</li></ul>∞<br />0<br />Skills<br />
Beware pointsification: “taking the thing that is least essential to games and representing it as the core of the experien...
Museum metadata games - 'difficult' objects:technical, near-duplicate, poorly catalogued or scantily digitised<br />'toy' ...
On the way to epic win<br />
Mind the (semantic) gap…<br />Why does he look sad?<br />Because the ordinary reader can’t tell why this object is signifi...
…we can fix the gap…<br />Did you know?  Pictures of cats with captions added  are called 'lolcats'. This is a cute pictur...
...but that’s expensive<br />
…so get the public to help<br />
…crowdsourcing works<br />galaxy zoo zooinverse has 425,000 volunteers #beyond2011 yesterdayvia web, alastairdunning<br />
But now everyone knows crowdsourcing is good, you’re competing for eyeballs<br />
…games for crowdsourcing<br />e.g. correcting OCR for libraries with DigitalKoot, Finland, one month after launch: 'over 2...
…games for crowdsourcing<br />20 million people in the UK play casual games; 250 million people play social games<br />
 One Facebook status update asking for players: 180 turns (176 tagging turns, 4 fact turns), 1179 tags and 4 facts about 1...
Games - participation engines for crowdsourcing<br />'magic circle' helps get people playing<br />good game mechanics moti...
Games - participation engines for crowdsourcing<br />tailor tasks and rewards to your data needs<br />design for specific ...
invoke the magic circle<br />clear task<br />make participating instant and easy<br />
Active engagement<br />Players enjoy the objects<br />Close, active viewing<br />Curiosity and 'just one more'<br />Learni...
Potential game 'atoms' for crowdsourcing<br /><ul><li>Tagging
Debunking
Recording a personal story
Linking
Stating preferences
Categorising
Creative responses</li></li></ul><li>Ok, so far so good, but what about…?<br />
Create an ecosystem of games<br /><ul><li>Engage a wider range of players
Simple games help clean and test data for use in other games
Validate and rate specialist content from complex tasks
Be creative - e.g. crowdsource the matching of activities to objects</li></li></ul><li>Problems?<br />
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Everyone wins: crowdsourcing games and museums

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Museums are seeking new ways to attract and engage audiences in a crowded digital landscape with a lot of competition for online time and attention. Games allow a fresh approach to museum interpretation and learning with the potential to reach large, traditionally hard-to-reach audiences. Player participation can also be harnessed to create benefits for museums and their audiences through games that help provide improve the quality of collection data, while encouraging a new type of audience engagement.

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Everyone wins: crowdsourcing games and museums

  1. 1. Everyone wins: crowdsourcing games and museums<br />Mia Ridge, Open University<br />@mia_out<br />http://openobjects.blogspot.com<br />Museum Next, Edinburgh, May 26-27, 2011<br />
  2. 2. Getting to epic win<br />
  3. 3. First, some definitions<br />a magic circle<br />(but puppies aren't very good at casual games like Solitaire or Angry Birds and they're hopeless at metadata games like Pictionary)<br />
  4. 4. 'flow'<br />∞<br />flow channel<br />Challenges<br />Anxiety<br />Boredom<br />∞<br />0<br />Skills<br />
  5. 5. 'flow'<br />∞<br />flow channel<br />Challenges<br /><ul><li>clear goal
  6. 6. immediate feedback on the success of actions
  7. 7. good match between skills and challenges.</li></ul>∞<br />0<br />Skills<br />
  8. 8. Beware pointsification: “taking the thing that is least essential to games and representing it as the core of the experience”<br />“a short-term sugar rush of engagement followed by a crash”<br />“emphasizes the shallow, dumb, non-interesting tasks, and it decreases motivation for interesting tasks that might be intrinsically motivated.”<br />Gamification?<br />
  9. 9. Museum metadata games - 'difficult' objects:technical, near-duplicate, poorly catalogued or scantily digitised<br />'toy' model steam engines, Powerhouse Museum<br />
  10. 10. On the way to epic win<br />
  11. 11. Mind the (semantic) gap…<br />Why does he look sad?<br />Because the ordinary reader can’t tell why this object is significant<br />(It’s a model of a giant sun dial built in India in the 1720s; the largest stone observatory in the world)<br />
  12. 12. …we can fix the gap…<br />Did you know? Pictures of cats with captions added are called 'lolcats'. This is a cute picture of a cat, but as it has no caption, it's not a lolcat.<br />Find other records tagged with: kitten, keyboard, laptop, bedroom, cute<br />added content<br />
  13. 13. ...but that’s expensive<br />
  14. 14. …so get the public to help<br />
  15. 15. …crowdsourcing works<br />galaxy zoo zooinverse has 425,000 volunteers #beyond2011 yesterdayvia web, alastairdunning<br />
  16. 16. But now everyone knows crowdsourcing is good, you’re competing for eyeballs<br />
  17. 17. …games for crowdsourcing<br />e.g. correcting OCR for libraries with DigitalKoot, Finland, one month after launch: 'over 2 million individual tasks, totalling 100,000 minutes, or 1,700 hours, of work'; Games with a purpose, 2008: 50 million verified tags<br />
  18. 18. …games for crowdsourcing<br />20 million people in the UK play casual games; 250 million people play social games<br />
  19. 19. One Facebook status update asking for players: 180 turns (176 tagging turns, 4 fact turns), 1179 tags and 4 facts about 145 objects from 26 players in c. 6 hours<br />(avg 10 minutes and over 8 pages per visit)<br />
  20. 20. Games - participation engines for crowdsourcing<br />'magic circle' helps get people playing<br />good game mechanics motivate on-going play<br />
  21. 21. Games - participation engines for crowdsourcing<br />tailor tasks and rewards to your data needs<br />design for specific player skills, motivation, types of fun<br />validate procrastination<br />careful design reduces the risk of disasters or 'accidents'<br />
  22. 22. invoke the magic circle<br />clear task<br />make participating instant and easy<br />
  23. 23. Active engagement<br />Players enjoy the objects<br />Close, active viewing<br />Curiosity and 'just one more'<br />Learning<br />Leaving a trace<br />
  24. 24. Potential game 'atoms' for crowdsourcing<br /><ul><li>Tagging
  25. 25. Debunking
  26. 26. Recording a personal story
  27. 27. Linking
  28. 28. Stating preferences
  29. 29. Categorising
  30. 30. Creative responses</li></li></ul><li>Ok, so far so good, but what about…?<br />
  31. 31. Create an ecosystem of games<br /><ul><li>Engage a wider range of players
  32. 32. Simple games help clean and test data for use in other games
  33. 33. Validate and rate specialist content from complex tasks
  34. 34. Be creative - e.g. crowdsource the matching of activities to objects</li></li></ul><li>Problems?<br />
  35. 35. Make a game for each problem<br />
  36. 36. More win?<br />
  37. 37. Design easy, feel-good tasks to get started<br />Help players acquire, test and master new skills<br />Fun is personal - iterative playtests with real people<br />
  38. 38. The possibility of failure makes it interesting<br />∞<br />flow channel<br />Challenges<br />Anxiety<br />Boredom<br />∞<br />0<br />Skills<br />
  39. 39. Still not perfect?<br />
  40. 40. Keep experimenting<br />
  41. 41. …and share what you learn FTW<br />
  42. 42. Everyone wins!<br />Crowdsourcing games are:<br />fun<br />engaging<br />productive<br />Players learn new information and skills<br />Museums can learn from players<br />
  43. 43. Thank you!<br />Mia Ridge, Open University<br />@mia_out<br />Games: <br />http://museumgam.es <br />Blog: <br />http://openobjects.blogspot.com<br />Yay, new content!<br />

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