The document discusses the global avocado market. It notes that Hass avocados from Guatemala are the most commonly planted variety today. While European avocado consumption is still lower than in North America and Mexico, countries like France, Spain, the UK, Germany and Italy have experienced strong growth. Mexico is the world's largest avocado producer and exporter, shipping over 1 million tons annually mostly to the US. Peru is the second largest exporter, shipping over 350,000 tons to Europe and Asia in 2018. Colombia is also a major exporter, with shipments reaching $95 million in the first nine months of 2020. The global avocado market has grown significantly in recent years to over 2 million tons exported annually as of 2019.