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Blogging for Success www.wakefly.com +1.508.616.2042
Generous Host [email_address] [email_address] [email_address] Jon Baer 508.616.2042 www.wakefly.com @wakefly
Agenda Why Blog Creating Blog Workflow Sample Blog Core Success Principles and Takeaways Formats Platforms
[object Object],[object Object],[object Object],[object Object],[object Object],Blogging - When to Begin? The Wakefly Kitchen
Why Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging & Social Media: What is it good for?
Marketing Budgets 2009
Technorati, the famous blog tracking service tracked over 133 million blogs in 2009. A recent State of Blogging report (issued by Technorati) shows the industries that blogging had the most impact on in the last 10 years. History of Blogging
A recent Future of Blogging report (issued by Technorati) shows the industries that will be greatly impacted by blogging in the next 10 years.  Future of Blogging
The Purposes of Blogging Striking the Blog Balance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Some More Reasons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Blog Workflow Blogging is very time consuming… Can you make it part of your routine? 1. Read!  – The best bloggers spend a lot of time reading other blogs and commenting on other blogs. Take good notes and try to read for at least 15 minutes a day. 2.  Writing! -  Blog as often as you have something important to say. Keep posts between 200-900 words.  Corporate blogs are usually shorter; freewheeling personal blogs longer.
Creating Blog Workflow 3.  Editing!  – Read, read, read and read again.  Have a trusted colleague proof your post. 4.  Linking! -  Be sure to link to out to other relevant content and resources.  Good content links to other good content and the search engines know it! In addition, your readers will appreciate it.
Creating Blog Workflow 5. Tracking!  – Use Google Analytics or whatever analytical package you are in to track visitors to individual blog posts.  Understand which blog posts attract the most attention and the highest number of links and create more of them.
Sample Formats for Blog Posts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Platforms for Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Core Success Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging for Success www.wakefly.com +1.508.616.2042

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Kentico Webinar: CMS Today - Blogging for Success

  • 1. Blogging for Success www.wakefly.com +1.508.616.2042
  • 2. Generous Host [email_address] [email_address] [email_address] Jon Baer 508.616.2042 www.wakefly.com @wakefly
  • 3. Agenda Why Blog Creating Blog Workflow Sample Blog Core Success Principles and Takeaways Formats Platforms
  • 4.
  • 5.
  • 6. Blogging & Social Media: What is it good for?
  • 8. Technorati, the famous blog tracking service tracked over 133 million blogs in 2009. A recent State of Blogging report (issued by Technorati) shows the industries that blogging had the most impact on in the last 10 years. History of Blogging
  • 9. A recent Future of Blogging report (issued by Technorati) shows the industries that will be greatly impacted by blogging in the next 10 years. Future of Blogging
  • 10.
  • 11.  
  • 12.
  • 13. Creating Blog Workflow Blogging is very time consuming… Can you make it part of your routine? 1. Read! – The best bloggers spend a lot of time reading other blogs and commenting on other blogs. Take good notes and try to read for at least 15 minutes a day. 2. Writing! - Blog as often as you have something important to say. Keep posts between 200-900 words. Corporate blogs are usually shorter; freewheeling personal blogs longer.
  • 14. Creating Blog Workflow 3. Editing! – Read, read, read and read again. Have a trusted colleague proof your post. 4. Linking! - Be sure to link to out to other relevant content and resources. Good content links to other good content and the search engines know it! In addition, your readers will appreciate it.
  • 15. Creating Blog Workflow 5. Tracking! – Use Google Analytics or whatever analytical package you are in to track visitors to individual blog posts. Understand which blog posts attract the most attention and the highest number of links and create more of them.
  • 16.
  • 17.
  • 18.
  • 19. Blogging for Success www.wakefly.com +1.508.616.2042