1. Getting inspired in Boston

2. 2

3. 1. Big Data, meet Big Love

4. 4
To delight customers, start with what inspires
people…

5. 5
Not strategy, but execution will drive business
to survive a VUCA world

6. 6
VIBRANT
UNREAL
CRAZY
ASTOUNDING
Turn the VUCA world into a SuperVUCA world!

7. 7
SuperVUCA takes us to the “Age of Now”
Real-time, on-demand eco-system of

8. Do I want to see it again
Do I want to share it
Do I want to be in it
When you have a creative idea or marketing
initiative, ask yourself…

9. 9

10. 10
Four ideas to help
Big Data and Big Love
come together

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1. From Mission to DREAM

12. 12
2. From Like to LOVE

13. MYSTERY

14. SENSUALITY

15. INTIMACY

16. 16
3. From Math to MAGIC

17. 17

18. 18
4. From Stats to STORIES

19. To survive in this SuperVUCA world and the Age of
Now, Big Data and Big Love need to come together
From Mission to DREAM
From Like to LOVE
From Math to MAGIC
From Stats to STORIES

20. 2. The era of
cognitive business

21. 21
Machines become human-like
Artificial intelligence patents have more than
tripled in the last 10 years
78% of executives say businesses will manage
people alongside intelligent machines

22. 22
It all starts with data…
Source: IBM

23. 23
The future is about unstructured data

24. 24
Systems like Watson are unique
• Understanding unstructured data
• Reasoning and generating hypotheses and
recommendations
• Learning through training

25. BankingEducationMarketing
25
Cognitive Retail
An ever-deepening understanding
of you as an individual

26. 26
How to apply directly to marketing?

27. In the future Watson will hear and see …

28. 28
How does this make you feel?

29. 29
Don’t be afraid, it is all about enhancing creativity…

30. 30
From math to magic

31. 31
+ 40 000
attendees
from 134
countries
+ 1000
speakers
(world’s
leading
founders,…)
+ 2000
start-ups with
a 1m2 booth
1 2 3
Where the Tech World meets

32. 32
Our THoM team present

33. TREND 1
TREND 2
TREND
3
THE RISE OF WEARABLES &
MOMENT MARKETING
DRONES, ROBOTS AND THE EMERGENCE OF
NEW MARKETING POSSIBILITIES
START-UPS, START-UPS, START-UPS!

34. TREND 1
THE RISE OF WEARABLES &
MOMENT MARKETING

35. Wearable device market value from 2010 to 2018 (in million U.S. dollars)
35
The rise of wearables

36. Wearables are getting wearable
36
WearablesWearables are getting wearable

37. 37
The need for quality of life and
being highly efficient

38. No persona’s, just individuals
38
From segmentation
over personas to individuals

39. Moment Marketing to the rescue
39
How can we catch them
in the right moment?

40. But take into account these conditions
40
Don't be too intrusive!
Create an exchange of value
Stay within the flow of the customer
Make sure the performance is spotless
Create affinity
Keep the customer self-expression in mind
Keep these things in mind

41. TREND 1
TREND 2
THE RISE OF WEARABLES &
MOMENT MARKETING
DRONES, ROBOTS AND THE EMERGENCE OF
NEW MARKETING POSSIBILITIES

42. 42

43. 43

44. 44

45. 45

46. 46

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48. 48

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50. 50

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52. 52

54. 54

55. 55

56. TREND 1
TREND 2
TREND
3
THE RISE OF WEARABLES &
MOMENT MARKETING
DRONES, ROBOTS AND THE EMERGENCE OF
NEW MARKETING POSSIBILITIES
START-UPS, START-UPS, START-UPS!

57. 57

58. 58

59. 59

60. 60

61. TREND 4
TREND 5
VIRTUAL REALITY
ADVANCED DATA SOLUTIONS
ACCESSIBLE FOR ALL

62. 62
WANT TO DISCUSS?
www.thehouseofmarketing.be/contact
info@thom.eu