Using Facebook For Recruitment

Using Facebook for Recruitment June 2009 Thomas Shaw Recruitment Directory +61 (03) 9018 5722 [email_address] http://www.recruitmentdirectory.com.au http://www.twitter.com/thomasshaw Page Copyright © 2009 Recruitment Directory Pty Ltd

Overview

Advertising Models

Facebook Profile, Pages, Groups & Applications

Searching for Candidates

Facebook Marketplace

API, OAuth, OpenID

Facebook Applications

Facebook Connect

Tips and tricks

What is Facebook? http://www.facebook.com Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

Did you know?

More than 200 million active users

More than 20 million users update their status at lease once each day

More than 850 million photos uploaded to the site each month

More than 8 million videos uploaded each month

More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc) shared each week

More than 2.5 million events created each month

More than 25 million active user groups exist on the site

Advertising Models Content Syndication - Submitting articles, press releases, RSS feeds, through social search engines and news aggregators. Display Advertising - Based on traditional cost-per-click or cost-per-impression model. Gadgets and Widgets (Applications) - Networks provide development APIs for third-party applications. Creates brand awareness through an interactive experience. Social Ads – Integrated alerts through feeds to target users by characteristics, such as age, gender, location and interests. Social Network Pages – Create a profile or group to represent a business, brand or product. May be customised to leverage the viral strengths of Social Networks. Page Copyright © 2009 Recruitment Directory Pty Ltd

Facebook Advertising – Social Ads Facebook Advertising http://www.recruitmentdirectory.com.au/Blog/facebook-advertising-part-1-a51.html http://www.recruitmentdirectory.com.au/Blog/facebook-advertising-part-2-a52.html Page Copyright © 2009 Recruitment Directory Pty Ltd

Facebook Profiles Chat & Notifications Status Bar Drag and drop applications into your favorites list Recently used applications List of applications Page Copyright © 2009 Recruitment Directory Pty Ltd

Create a Facebook Group Create a Facebook Group http://www.facebook.com/groups/create.php Discussion Wall, Photos etc. Members of this group. You can click through the member list Information about the group. All indexed for SEO Page Copyright © 2009 Recruitment Directory Pty Ltd

Searching for Candidates Find Friends http://www.facebook.com/find-friends/ Header search bar Search for users by company Search for users by degree/ school/university Search for users by name (part of) or email Page Copyright © 2009 Recruitment Directory Pty Ltd

API, OAuth & OpenID Links http://www.recruitmentdirectory.com.au/Blog/what-is-an-api-a138.html http://www.recruitmentdirectory.com.au/Blog/Search_Articles/p364_action/displaytag/p365_tag/api http://www.recruitmentdirectory.com.au/Blog/what-is-openid-and-how-can-we-use-it-a94.html http://www.recruitmentdirectory.com.au/Blog/Search_Articles/p364_action/displaytag/p365_tag/openid An application programming interface (API) is a set of programming instructions and standards for accessing a Web-based software application or tools. Software providers can release their own API to developers/clients/users, so they can develop and design products powered by the remote service OpenID is a decentralized, lightweight protocol for single sign-on and portable identity. If I want to change my password for all of my social networking sites, I simply change my password once with my OpenID provider and it is reflected across all those sites. OAuth is an authentication protocol that allows users to approve application to act on their behalf without sharing their password Facebook is now implementing OpenID protocols. Page Copyright © 2009 Recruitment Directory Pty Ltd

What are others doing?

Embracing Social Networking

Creating Groups & Events – connecting users

Creating Applications

Using Pages to promote products or services

Using Facebook as a Research tool

Recruitment Applications Australian Teachers Jobs http://www.facebook.com/apps/application.php?id=39969884072 Jobs at Swinburne University http://www.facebook.com/apps/application.php?id=47312897951 TeenJobs.com.au http://www.facebook.com/apps/application.php?id=22245511458 Recruiter Daily http://www.facebook.com/apps/application.php?id=8981509681 SEEK Job Search http://www.facebook.com/apps/application.php?id=5860864933 Page Copyright © 2009 Recruitment Directory Pty Ltd

Recruitment Applications Indeed http://www.facebook.com/apps/application.php?id=2373858225 Canadian Jobs by CareerBuilder http://www.facebook.com/apps/application.php?id=5312751723 jobs2web http://www.facebook.com/apps/application.php?id=44680836760 Middle East Jobs by GulfTalent.com http://www.facebook.com/apps/application.php?id=5137359322 TaxJobs.com http://www.facebook.com/apps/application.php?id=10910701802 Randstad http://www.facebook.com/apps/application.php?id=5802204220 Page Copyright © 2009 Recruitment Directory Pty Ltd

NEW Application Directory Facebook Application Directory http://www.facebook.com/apps/directory.php

Verification

You don’t have to verify an application

Each app USD $375

Students/Non Profit USD $175

Marketplace Facebook Marketplace http://www.facebook.com/marketplace/ http://www.recruitmentdirectory.com.au/Blog/facebook-marketplace-now-powered-by-oodle-a130.html Page Copyright © 2009 Recruitment Directory Pty Ltd

Why use Recruitment Directory

Leaders and expertise in the marketplace. Only developers can create, host and manage Applications.

Created ~100 Facebook Applications for Recruiters

All you need is a RSS feed (either from your website, ATS or can pull directly from the Job Board

Admin backend to login and download user database

2 day turnaround

Applications cost $700 + GST

Facebook Connect Seamlessly connect a users Facebook account and information with your site (increase users/signup on your website) Connect and find their friends who also use your site (provide a social aspect - friends invite friends) Share information and actions on your site with their friends on Facebook (word of mouth promotion - free publicity) Page Copyright © 2009 Recruitment Directory Pty Ltd

Facebook Connect

One-click login and authorisation

Privacy and Security Controls

Increase engagement

Distribution Network

Access to Facebook Platform

Integrating Facebook Connect with your Job Board http://www.recruitmentdirectory.com.au/Blog/integrating-facebook-connect-with-your-job-board-a139.html Page Copyright © 2009 Recruitment Directory Pty Ltd

Further Resources Maximising the use of Social Networking sites for HR http://www.recruitmentdirectory.com.au/Blog/maximising-the-use-of-social-networking-sites-for-hr-a197.html Why should I create a social networking profile? http://www.recruitmentdirectory.com.au/Blog/why-should-i-create-a-social-networking-profile-a164.html Is your username available? http://www.recruitmentdirectory.com.au/Blog/is-your-username-available-a176.htm l Chat and IM use for Recruiters http://www.recruitmentdirectory.com.au/Blog/chat-and-im-use-for-recruiters-a113.html Conducting free background checks on search engines and social networking sites http://www.recruitmentdirectory.com.au/Blog/conducting-free-background-checks-on-search-engines-and-social-networking-sites-a102.html Incorporating Web 2.0 into your Recruitment Strategy http://www.recruitmentdirectory.com.au/Blog/incorporating-web-2-0-into-your-recruitment-strategy-a78.html Identity Theft on Social Networking Sites http://www.recruitmentdirectory.com.au/Blog/identity-theft-on-social-networking-sites-a83.html Social Media Optimisation (SMO) Say What...? http://www.recruitmentdirectory.com.au/Blog/social-media-optimisation-(smo)-say-what-a22.html Page Copyright © 2009 Recruitment Directory Pty Ltd

Where are you headed?

Be a leader, not a follower

Understand the medium

Identify your target market

Create integration not fragmentation

Engage with users!

Manage your reputation

360 Degrees of Technology

ROI, Feedback, Comments

Work smarter, not harder!

Final Say

Leverage Facebook as part of your social recruitment strategy. Applications are cost effective ~$700+GST

Use Facebook Ads to target users with specific demographics/skills. Reach passive candidates based on their profiles combined with the clients criteria

Establishing a simple social networking presence B

Promote your product and service to users in the social network

Create loyalty and trust and consolidate existing, unofficial social networks related to your organisation

Researching candidates, employees and other users

Strengthening relationships between people who already know each other

YOUR WEBSITE MUST ACT AS THE BUILDING BLOCK – GET THIS RIGHT FIRST

Contact Details Thomas Shaw Recruitment Directory +61 (03) 9018 5722 [email_address] http://www.recruitmentdirectory.com.au Twitter http://www.twitter.com/thomasshaw Blog http://www.recruitmentdirectory.com.au/blog Page Copyright © 2009 Recruitment Directory Pty Ltd