Using Facebook For Recruitment

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Have you tried recruiting on Facebook? Do you manually click through profiles and post messages on group profiles? Guess what, you have already created your first mistake! If you are like most online recruiters, then more than likely you are concerned about how to grow traffic to your website and increase sales and placements.

Do you know how to pull profiles details such as skills, interests, current employer/role and qualifications into your database? This webinar will be presented by leading Online Recruitment Specialist, Thomas Shaw MRCSA, who has shown hundreds of recruiters how to effectively use Facebook as a recruiting tool.

Facebook is a talent goldmine and during this FREE webinar you will learn

- The various types of Advertising Models and how Pay Per Click adverts work.
- The difference between a Facebook Profile, Facebook Pages, Groups & Facebook Applications
- How to search for candidates
- What is the Facebook Marketplace and how you can post jobs in the Marketplace
- What is an API, OAuth, OpenID
- A detailed look at Facebook Applications
- Why Facebook Connect is important

By creating an application specifically for your recruitment agency, you can automatically display all your jobs, and allow users to share the job with their friends. All you need is a RSS feed and you can be online within a few hours.

The result can be viral. Once your job is posted on Facebook users can repeatedly install your own brand application which generates massive amounts of continuous traffic to your website and expands your brand to significant proportions.

Work smarter, not harder!

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  • Hi there and welcome to this webinar “Using Facebook for Recruitment”. My name is Thomas Shaw, and I am the Managing Director of Recruitment Directory. As one of Australia’s leading online recruitment specialists, I regularly consult to recruitment agencies, job boards, employers and advertising agencies on how to use online mediums such as Facebook for recruitment. Over the next hour or so, I plan to present this training session with a mix of basic and technical jargon. I will warn you now, you may get lost in the jargon, and I will provide links for you to follow up after the webinar. You can use this hour long training session towards your PD or professional development points. You may find it handy if you are logged into your Facebook account and can follow the links on the screen. This session will mostly cover theory and step through some examples. Unfortunately, due to user security and the constant updates in data feeds, I will be unable to step through any live examples on Facebook. My contact details are listed here if you have any problems. So lets get into the session.
  • Using Facebook For Recruitment

    1. 1. Using Facebook for Recruitment June 2009 Thomas Shaw Recruitment Directory +61 (03) 9018 5722 [email_address] http://www.recruitmentdirectory.com.au http://www.twitter.com/thomasshaw Page Copyright © 2009 Recruitment Directory Pty Ltd
    2. 2. Overview <ul><li>Advertising Models </li></ul><ul><li>Facebook Profile, Pages, Groups & Applications </li></ul><ul><li>Searching for Candidates </li></ul><ul><li>Facebook Marketplace </li></ul><ul><li>API, OAuth, OpenID </li></ul><ul><li>Facebook Applications </li></ul><ul><li>Facebook Connect </li></ul><ul><li>Tips and tricks </li></ul>Page Copyright © 2009 Recruitment Directory Pty Ltd
    3. 3. What is Facebook? http://www.facebook.com Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. <ul><li>Did you know? </li></ul><ul><li>More than 200 million active users </li></ul><ul><li>More than 20 million users update their status at lease once each day </li></ul><ul><li>More than 850 million photos uploaded to the site each month </li></ul><ul><li>More than 8 million videos uploaded each month </li></ul><ul><li>More than 1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc) shared each week </li></ul><ul><li>More than 2.5 million events created each month </li></ul><ul><li>More than 25 million active user groups exist on the site </li></ul>Page Copyright © 2009 Recruitment Directory Pty Ltd
    4. 4. Statistics Source: http://www.compete.com (9 th June 2009) Notes: The traffic dose not include requests made by the API Page Copyright © 2009 Recruitment Directory Pty Ltd
    5. 5. Statistics – Detailed Page Copyright © 2009 Recruitment Directory Pty Ltd
    6. 6. Advertising Models Content Syndication - Submitting articles, press releases, RSS feeds, through social search engines and news aggregators. Display Advertising - Based on traditional cost-per-click or cost-per-impression model. Gadgets and Widgets (Applications) - Networks provide development APIs for third-party applications. Creates brand awareness through an interactive experience. Social Ads – Integrated alerts through feeds to target users by characteristics, such as age, gender, location and interests. Social Network Pages – Create a profile or group to represent a business, brand or product. May be customised to leverage the viral strengths of Social Networks. Page Copyright © 2009 Recruitment Directory Pty Ltd
    7. 7. Facebook Advertising – Social Ads Facebook Advertising http://www.recruitmentdirectory.com.au/Blog/facebook-advertising-part-1-a51.html http://www.recruitmentdirectory.com.au/Blog/facebook-advertising-part-2-a52.html Page Copyright © 2009 Recruitment Directory Pty Ltd
    8. 8. Create a Facebook Profile Facebook http://www.facebook.com/ Page Copyright © 2009 Recruitment Directory Pty Ltd
    9. 9. Facebook Profiles Photos, videos List of friends, contacts Wall, links, updates conversations Page Copyright © 2009 Recruitment Directory Pty Ltd
    10. 10. Facebook Profiles Chat & Notifications Status Bar Drag and drop applications into your favorites list Recently used applications List of applications Page Copyright © 2009 Recruitment Directory Pty Ltd
    11. 11. Create a Facebook Group Create a Facebook Group http://www.facebook.com/groups/create.php Discussion Wall, Photos etc. Members of this group. You can click through the member list Information about the group. All indexed for SEO Page Copyright © 2009 Recruitment Directory Pty Ltd
    12. 12. Create a Facebook Page Create a Facebook Page http://www.facebook.com/pages/create.php Page Copyright © 2009 Recruitment Directory Pty Ltd
    13. 13. Facebook Page Jobs posted User discussion Fans Page Copyright © 2009 Recruitment Directory Pty Ltd
    14. 14. Searching for Candidates Find Friends http://www.facebook.com/find-friends/ Header search bar Search for users by company Search for users by degree/ school/university Search for users by name (part of) or email Page Copyright © 2009 Recruitment Directory Pty Ltd
    15. 15. Facebook Directory – People Facebook Directory http://www.facebook.com/directory/ Page Copyright © 2009 Recruitment Directory Pty Ltd
    16. 16. Facebook Directory – Pages Facebook Directory http://www.facebook.com/directory/ Page Copyright © 2009 Recruitment Directory Pty Ltd
    17. 17. Facebook Directory – Applications Facebook Directory http://www.facebook.com/directory/ Page Copyright © 2009 Recruitment Directory Pty Ltd
    18. 18. Facebook Directory – Groups Facebook Directory http://www.facebook.com/directory/ Page Copyright © 2009 Recruitment Directory Pty Ltd
    19. 19. API, OAuth & OpenID Links http://www.recruitmentdirectory.com.au/Blog/what-is-an-api-a138.html http://www.recruitmentdirectory.com.au/Blog/Search_Articles/p364_action/displaytag/p365_tag/api http://www.recruitmentdirectory.com.au/Blog/what-is-openid-and-how-can-we-use-it-a94.html http://www.recruitmentdirectory.com.au/Blog/Search_Articles/p364_action/displaytag/p365_tag/openid An application programming interface (API) is a set of programming instructions and standards for accessing a Web-based software application or tools. Software providers can release their own API to developers/clients/users, so they can develop and design products powered by the remote service OpenID is a decentralized, lightweight protocol for single sign-on and portable identity. If I want to change my password for all of my social networking sites, I simply change my password once with my OpenID provider and it is reflected across all those sites. OAuth is an authentication protocol that allows users to approve application to act on their behalf without sharing their password Facebook is now implementing OpenID protocols. Page Copyright © 2009 Recruitment Directory Pty Ltd
    20. 20. What are others doing? <ul><li>Embracing Social Networking </li></ul><ul><li>Creating Groups & Events – connecting users </li></ul><ul><li>Creating Applications </li></ul><ul><li>Using Pages to promote products or services </li></ul><ul><li>Using Facebook as a Research tool </li></ul>Page Copyright © 2009 Recruitment Directory Pty Ltd
    21. 21. Facebook Applications Tabs Jobs, content via RSS No manual Input! Page Copyright © 2009 Recruitment Directory Pty Ltd
    22. 22. Recruitment Applications Australian Teachers Jobs http://www.facebook.com/apps/application.php?id=39969884072 Jobs at Swinburne University http://www.facebook.com/apps/application.php?id=47312897951 TeenJobs.com.au http://www.facebook.com/apps/application.php?id=22245511458 Recruiter Daily http://www.facebook.com/apps/application.php?id=8981509681 SEEK Job Search http://www.facebook.com/apps/application.php?id=5860864933 Page Copyright © 2009 Recruitment Directory Pty Ltd
    23. 23. Recruitment Applications Indeed http://www.facebook.com/apps/application.php?id=2373858225 Canadian Jobs by CareerBuilder http://www.facebook.com/apps/application.php?id=5312751723 jobs2web http://www.facebook.com/apps/application.php?id=44680836760 Middle East Jobs by GulfTalent.com http://www.facebook.com/apps/application.php?id=5137359322 TaxJobs.com http://www.facebook.com/apps/application.php?id=10910701802 Randstad http://www.facebook.com/apps/application.php?id=5802204220 Page Copyright © 2009 Recruitment Directory Pty Ltd
    24. 24. NEW Application Directory Facebook Application Directory http://www.facebook.com/apps/directory.php <ul><li>Verification </li></ul><ul><li>You don’t have to verify an application </li></ul><ul><li>Each app USD $375 </li></ul><ul><li>Students/Non Profit USD $175 </li></ul>Page Copyright © 2009 Recruitment Directory Pty Ltd
    25. 25. Marketplace Facebook Marketplace http://www.facebook.com/marketplace/ http://www.recruitmentdirectory.com.au/Blog/facebook-marketplace-now-powered-by-oodle-a130.html Page Copyright © 2009 Recruitment Directory Pty Ltd
    26. 26. Marketplace – Post a New Job Page Copyright © 2009 Recruitment Directory Pty Ltd
    27. 27. Marketplace – Post a New Job Page Copyright © 2009 Recruitment Directory Pty Ltd
    28. 28. Overview of a Application Tabs List of Jobs Share a job with Facebook users Apply online Page Copyright © 2009 Recruitment Directory Pty Ltd
    29. 29. Overview of a Application Page Copyright © 2009 Recruitment Directory Pty Ltd
    30. 30. Overview of a Application Capture user information to put into your database Page Copyright © 2009 Recruitment Directory Pty Ltd
    31. 31. Overview of a Application Invite and select friends to use the application Invite by email Page Copyright © 2009 Recruitment Directory Pty Ltd
    32. 32. Why use Recruitment Directory <ul><li>Leaders and expertise in the marketplace. Only developers can create, host and manage Applications. </li></ul><ul><li>Created ~100 Facebook Applications for Recruiters </li></ul><ul><li>All you need is a RSS feed (either from your website, ATS or can pull directly from the Job Board </li></ul><ul><li>Admin backend to login and download user database </li></ul><ul><li>2 day turnaround </li></ul><ul><li>Applications cost $700 + GST </li></ul>Page Copyright © 2009 Recruitment Directory Pty Ltd
    33. 33. Facebook Connect Seamlessly connect a users Facebook account and information with your site (increase users/signup on your website) Connect and find their friends who also use your site (provide a social aspect - friends invite friends) Share information and actions on your site with their friends on Facebook (word of mouth promotion - free publicity) Page Copyright © 2009 Recruitment Directory Pty Ltd
    34. 34. Facebook Connect <ul><li>One-click login and authorisation </li></ul><ul><li>Privacy and Security Controls </li></ul><ul><li>Increase engagement </li></ul><ul><li>Distribution Network </li></ul><ul><li>Access to Facebook Platform </li></ul>Integrating Facebook Connect with your Job Board http://www.recruitmentdirectory.com.au/Blog/integrating-facebook-connect-with-your-job-board-a139.html Page Copyright © 2009 Recruitment Directory Pty Ltd
    35. 35. Further Resources Maximising the use of Social Networking sites for HR http://www.recruitmentdirectory.com.au/Blog/maximising-the-use-of-social-networking-sites-for-hr-a197.html Why should I create a social networking profile? http://www.recruitmentdirectory.com.au/Blog/why-should-i-create-a-social-networking-profile-a164.html Is your username available? http://www.recruitmentdirectory.com.au/Blog/is-your-username-available-a176.htm l Chat and IM use for Recruiters http://www.recruitmentdirectory.com.au/Blog/chat-and-im-use-for-recruiters-a113.html Conducting free background checks on search engines and social networking sites http://www.recruitmentdirectory.com.au/Blog/conducting-free-background-checks-on-search-engines-and-social-networking-sites-a102.html Incorporating Web 2.0 into your Recruitment Strategy http://www.recruitmentdirectory.com.au/Blog/incorporating-web-2-0-into-your-recruitment-strategy-a78.html Identity Theft on Social Networking Sites http://www.recruitmentdirectory.com.au/Blog/identity-theft-on-social-networking-sites-a83.html Social Media Optimisation (SMO) Say What...? http://www.recruitmentdirectory.com.au/Blog/social-media-optimisation-(smo)-say-what-a22.html Page Copyright © 2009 Recruitment Directory Pty Ltd
    36. 36. Where are you headed? <ul><li>Be a leader, not a follower </li></ul><ul><li>Understand the medium </li></ul><ul><li>Identify your target market </li></ul><ul><li>Create integration not fragmentation </li></ul><ul><li>Engage with users! </li></ul><ul><li>Manage your reputation </li></ul><ul><li>360 Degrees of Technology </li></ul><ul><li>ROI, Feedback, Comments </li></ul><ul><li>Work smarter, not harder! </li></ul>Page Copyright © 2009 Recruitment Directory Pty Ltd
    37. 37. Final Say <ul><li>Leverage Facebook as part of your social recruitment strategy. Applications are cost effective ~$700+GST </li></ul><ul><li>Use Facebook Ads to target users with specific demographics/skills. Reach passive candidates based on their profiles combined with the clients criteria </li></ul><ul><li>Establishing a simple social networking presence B </li></ul><ul><li>Promote your product and service to users in the social network </li></ul><ul><li>Create loyalty and trust and consolidate existing, unofficial social networks related to your organisation </li></ul><ul><li>Researching candidates, employees and other users </li></ul><ul><li>Strengthening relationships between people who already know each other </li></ul><ul><li>YOUR WEBSITE MUST ACT AS THE BUILDING BLOCK – GET THIS RIGHT FIRST </li></ul>Page Copyright © 2009 Recruitment Directory Pty Ltd
    38. 38. Contact Details Thomas Shaw Recruitment Directory +61 (03) 9018 5722 [email_address] http://www.recruitmentdirectory.com.au Twitter http://www.twitter.com/thomasshaw Blog http://www.recruitmentdirectory.com.au/blog Page Copyright © 2009 Recruitment Directory Pty Ltd

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