1. 5 Secret Elements !
for Luxury Brandsʼ !
Online Success !

2. Questions and Comments!
@ogilvyasia!
5 Secret Elements !
for Luxury Brandsʼ !
or!
Online Success !

3. Speakers
@ThomasCrampton! @JohnStauffer!
APAC Director! Regional Director, Hong Kong!
Ogilvy Ogilvy

4. AGENDA!
Silicon Valley Google and
Voices! Facebook!
Human-centered! Yammer and!
Design! Facebook email!

5. !"#$%&'&()*$!+,&'$
Stanford
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6. !"#$%&'&()*$!+,&'$
Stanford
Garth Saloner Tim O’Reilly
Dean, Stanford Founder & CEO,
Business School O’Reilly Media, Inc.
Max Levchin
Vice President of
Engineering, Google
Reid Hoffman
Ramu Yalamanchi
Executive Chairman
Founder, Hi5 & Founder, LinkedIn

7. -)).'#$
Silicon Valley hits middle age

8. /,(#0))1$230&,*(#$
The Wall, Food and More Food
David O
gilv
woz ‘er y
e
Apple +
Facebook?

9. /,(#0))1$4#()+$
Analog Research Laboratory
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10. /,(#0))156$-),'$
The World
1 Billion Users

11. /,(#0))156$7*8$-),'$
Friends of Friends
642 million users
friends
friends
of
friends

12. Elements of the Next Internet
Mary Meeker Vision and How It Fits Asia

13. Creating Infectious Action
Jennifer Aaker’s Dragonfly Effect

14. Design Thinking
The Stanford Seven
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15. Design Thinking
Empathize
Human-Centered Design Process!
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16. Design Thinking
Define
Compelling Needs and Insights!
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17. Design Thinking
Ideate
Explore A Wide Solution Space!
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18. Design Thinking
Prototype
Ideas Take Physical Form!
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19. Design Thinking
Test
Place Prototype in Userʼs Life!
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20. -+,0$9):+$/,(#0))1$#3,&'$*);<$
Sign up on Facebook
facebook.com/about/messages!

21. =)&*$>"#$?.&'@9$A,33#+$B#>;)+1$*);<$
Sign up on Yammer
https://www.yammer.com/!

22. Any Questions? !
Archive of all presentations:!
www.asiadigitalmap.com/training!
Password: socialat!
5 Secret Elements !
for Luxury Brandsʼ !
Online Success !
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23. 5 Secret Elements !
for Luxury Brandsʼ !
Online Success !