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  • 1. 5 Secret Elements !for Luxury Brandsʼ ! Online Success !
  • 2. Questions and Comments!@ogilvyasia! 5 Secret Elements ! for Luxury Brandsʼ ! or! Online Success !
  • 3. Speakers@ThomasCrampton! @JohnStauffer!APAC Director! Regional Director, Hong Kong!Ogilvy Ogilvy
  • 4. AGENDA! Silicon Valley Google and Voices! Facebook!Human-centered! Yammer and! Design! Facebook email!
  • 5. !"#$%&&()*$!+,&$Stanford!"#$%&()*+,--+.%/,/0&123""34&2%"5-0"463/7328/73(
  • 6. !"#$%&&()*$!+,&$Stanford Garth Saloner Tim O’Reilly Dean, Stanford Founder & CEO, Business School O’Reilly Media, Inc. Max Levchin Vice President of Engineering, Google Reid Hoffman Ramu Yalamanchi Executive Chairman Founder, Hi5 & Founder, LinkedIn
  • 7. -)).#$Silicon Valley hits middle age
  • 8. /,(#0))1$230&,*(#$The Wall, Food and More Food David O gilv woz ‘er y e Apple +Facebook?
  • 9. /,(#0))1$4#()+$Analog Research Laboratory!"#$%&()*+--9&,.376"$6#72%"5-(
  • 10. /,(#0))156$-),$The World 1 Billion Users
  • 11. /,(#0))156$7*8$-),$Friends of Friends 642 million users friends friends of friends
  • 12. Elements of the Next InternetMary Meeker Vision and How It Fits Asia
  • 13. Creating Infectious ActionJennifer Aaker’s Dragonfly Effect
  • 14. Design ThinkingThe Stanford Seven!"#$%&(!:/76"$9(;7,<:#:&("6(=&,.37(
  • 15. Design ThinkingEmpathizeHuman-Centered Design Process!!"#$%&(!:/76"$9(;7,<:#:&("6(=&,.37(
  • 16. Design ThinkingDefine Compelling Needs and Insights!!"#$%&(!:/76"$9(;7,<:#:&("6(=&,.37(
  • 17. Design ThinkingIdeate Explore A Wide Solution Space!!"#$%&(!:/76"$9(;7,<:#:&("6(=&,.37(
  • 18. Design ThinkingPrototype Ideas Take Physical Form!!"#$%&(!:/76"$9(;7,<:#:&("6(=&,.37(
  • 19. Design ThinkingTest Place Prototype in Userʼs Life!!"#$%&(!:/76"$9(;7,<:#:&("6(=&,.37(
  • 20. -+,0$9):+$/,(#0))1$#3,&$*);<$Sign up on Facebook facebook.com/about/messages!
  • 21. =)&*$>"#$?.&@9$A,33#+$B#>;)+1$*);<$Sign up on Yammer https://www.yammer.com/!
  • 22. Any Questions? ! Archive of all presentations:! www.asiadigitalmap.com/training! Password: socialat! 5 Secret Elements ! for Luxury Brandsʼ ! Online Success ! Sign up for the social media email list: thomas.crampton@ogilvy.com!
  • 23. 5 Secret Elements !for Luxury Brandsʼ ! Online Success !