1. 12 fundamentals
for an integrated and successful
retail story

2. Luc Campo
luc.campo@retailoffice.be

4. 10
10

5. 10 year
"We create retail success by turning the
consumer into an active shopper and
brand ambassador, and make your retail
brand a lovemark."
www.retailoffice.be

6. RETAIL
our passion
our core business
SUCCES ARCHITECTS
is what we pursue for our clients
- attract more shoppers
- stimulate and increase sales
- optimize operating costs
- reduce investments
we create and implement structured and
sales-oriented commercial environments

7. A fiction story … could have come true

8. One day in Sophie’s life
08:00

9. 08:30
Joepie, vandaag een dagje vrij! Ben je er klaar voor Kaat ? … shoppeeuun!
Om 9:30 koffietje op het gekend adreske?

10. 09:00

11. 09:00

12. 09:15

13. 09:35

14. 09:40
Check this! Ein einspanner
bij the Bretel Brothers.

15. 10:00

16. 10:05

17. 10:25

18. 10:30

19. 10:55

20. 11:15

21. 11:30

22. 12:00

23. 12:10

24. 12:15

25. 12:50

26. 13:45

27. 14:25

28. 14:35

29. 15:10

30. 15:15

31. 17:20

32. 17:45

33. 18:00

34. 18:30

35. 20:30

36. 22:30

37. Customer Contact Circle
HOME
abribus
television
magazines
radio
word-of-mouth
website
corporate identity
façade
window
threshold
product
packaging
staff
service
after sales service
information
offer
satisfaction
bill
product
keeping the promise
location
presentation
transparency
internet
internet
accessibility
parking
visibility
social media
social media

38. The retail landscape is
changing rapidly …
don’t miss the boat!

39. 2020 ?
2020

40. 12 fundamentals
for an integrated and successful
retail story

41. 1. Façade and shop window
2. First impression
3. Architecture
4. Routing, structure and overview
5. Browse level
6. Service
7. Operational elements
8. Communication
9. Competence
10. Uniqueness
11. No detail is small
12. Slow retail

42. 1. Façade and shop window

43. stopping power
repetition
relevance
associative connections

44. stopping power

45. associative connections

46. relevance

47. 2. First impression

48. welcome

49. Overview and readability

50. my place to be

51. 3. Architecture

52. is the story better than the store
or the store better than the story?
the medium is the message

53. light is a marketing tool

54. design as a tool

55. 4. Routing, structure and overview

56. anchor points
orientation & navigation
sightlines
stopping power
change the view

57. structured overview

58. shopper
fast and efficient shopping slow discovery
balance between destination and impulse

59. 5. Browse level

60. grabbing and discovering

61. appetite appeal

63. grabbing and discovering

64. 6. Service

65. work is done
safe behind the cash desk

66. Checking out together

67. the customer is king

68. one 2 one

69. augmented reality

70. Google Glass
Auggy

72. 7. Operational elements

73. fluent operational workflow
material easy-to-use
technical elements

74. great working environment
happy staff
higher productivity
more time for the customer

75. 8. Communication

76. visual retailingvisual merchandising is out

77. visual retailingvisual merchandising
visual presentation tools
to sell more
with less staff
use of ALL visual tools
to sell more
- visual merchandising
- staff
- print
- screens
- online instore
- all senses
- …

78. layered omni-channel communication structure

80. 9. Competence

83. translate your retail DNA
into a commercial retail environment

84. 10. Uniqueness

85. unique elements differentiate …

88. 11. No detail is small

91. 12. Slow retail

92. origin

93. origin

94. human and personal

96. local production

97. back to the basic values of retail
in an actual context

99. 12 fundamentals
for an integrated and successful
retail story
tool for audits
basis for strategy and creation

100. thank you
luc.campo@retailoffice.be
www.retailoffice.be