Successfully reported this slideshow.
How can light be used         strategically         in the retail environment?        Isabelle Six: Philips Lighting      ...
JOURNAL OF PROPERTY MANAGEMENT, 2004Confidential                Philips Lighting, May 10, 2012   2
See what light can do   for your store   How can retailers continue to   attract people into their stores   and encourage ...
“Light has the potential         to stimulate the propensity to buy                 and to boost sales               when ...
HOW ?                How can light be used               intelligently in the retail                     environment?Confi...
Confidential   Philips Lighting, May 10, 2012   6
Light can be used functionally to:  •    Draw attention to your store  •    Pull in customers and guide them  •    Show th...
Light can be used to affect  your consumers’ thoughts:  •    Convey a message  •    Evoke associations  •    Create store ...
Light can be used to influece your  consumers’ feelings by:  • Creating an atmosphere  • Arousing emotions through colors ...
REAL LIFE EXAMPLESConfidential       Philips Lighting, May 10, 2012   10
Make products look more attractive                               Seeing                                        http://www....
Make the customer look more attractive                                                                                    ...
Make the customer look more attractive                                                     SeeingConfidential        Phili...
Generate Associations with the Products  & Usage Occasions                       Thinking  In the fitting room    Live  S...
Opportunities with light                                                                                 Feeling  • Impact...
Dynamics: Bring Spaces Alive!                                                                         Feeling   Luminous T...
Stimulate buying behavior with dynamic light      Case study:      Plus supermarket, Heerlerheide, NL       Perceive the ...
Light can generate energy savings  Besides influencing the consumer and creating  value, light can generate energy savings...
Lighting Solutions tailored to your needsConfidential         Philips Lighting, May 10, 2012   19
Want to experience what light can do for you?  Contact Philips:  Isabelle Six  Segment Responsible Retail  Isabelle.six@ph...
Upcoming SlideShare
Loading in …5
×

How can light be used strategically in the retail environment

1,864 views

Published on

Luc Van Der Poel (Philips - Senior Lighting Application Specialist)
Malaika Brengman (Prof. Marketing en consumentengedrag VUB)

Published in: Business, Technology

How can light be used strategically in the retail environment

  1. 1. How can light be used strategically in the retail environment? Isabelle Six: Philips Lighting Prof. dr. M. Brengman: Vrije Universiteit Brussel Julie Heyvaert: Philips LightingConfidential Philips Lighting, May 10, 2012 1
  2. 2. JOURNAL OF PROPERTY MANAGEMENT, 2004Confidential Philips Lighting, May 10, 2012 2
  3. 3. See what light can do for your store How can retailers continue to attract people into their stores and encourage them to stay and buy? Philips Research has been Click here and looking at how lighting based on watch this movie natural human responses can help retailers create a true shopping experience for their customers -- a dynamic ambience in which products are shown off to their best advantage. This approach has resulted in the LightRecipe http://www.youtube.com/watch?v=8Pf_6N5s research concepts, that have the P4w aim to enhance texture, reveal color, show sparkle and crispness and display true form of products in food and fashion.Confidential Philips Lighting, May 10, 2012 3
  4. 4. “Light has the potential to stimulate the propensity to buy and to boost sales when used intelligently”Confidential Philips Lighting, May 10, 2012 4
  5. 5. HOW ? How can light be used intelligently in the retail environment?Confidential Philips Lighting, May 10, 2012 5
  6. 6. Confidential Philips Lighting, May 10, 2012 6
  7. 7. Light can be used functionally to: • Draw attention to your store • Pull in customers and guide them • Show the merchandise • Draw attention to products and/or sales signs • Make products look more attractive • Let the customers look more attractiveConfidential Philips Lighting, May 10, 2012 7
  8. 8. Light can be used to affect your consumers’ thoughts: • Convey a message • Evoke associations • Create store personality • Generate associations with products and usage associationsConfidential Philips Lighting, May 10, 2012 8
  9. 9. Light can be used to influece your consumers’ feelings by: • Creating an atmosphere • Arousing emotions through colors • Arousing emotions through warm or cool lightConfidential Philips Lighting, May 10, 2012 9
  10. 10. REAL LIFE EXAMPLESConfidential Philips Lighting, May 10, 2012 10
  11. 11. Make products look more attractive Seeing http://www.youtube.com/watch?v=MrwH gaBgCvI Interested? Click hereConfidential Philips Lighting, May 10, 2012 11
  12. 12. Make the customer look more attractive Seeing Ambi Scene vanity mirror Daylight Office Evening Create Engagement:Confidential Philips Lighting, May 10, 2012 10% Revenue increase 12
  13. 13. Make the customer look more attractive SeeingConfidential Philips Lighting, May 10, 2012 13
  14. 14. Generate Associations with the Products & Usage Occasions Thinking In the fitting room Live  Sporty clothing Bright white light Life  Home clothing Warm pastels Love  Lingerie Reds and purples Create Engagement 15% Revenue IncreaseConfidential Philips Lighting, May 10, 2012 14
  15. 15. Opportunities with light Feeling • Impact color saturation & lightness  can be realized with light! • Light can be used in a smart & dynamic way  depending on context & situation • Allows customization Feek Hotel in Antwerp, BelgiumConfidential Philips Lighting, May 10, 2012 15
  16. 16. Dynamics: Bring Spaces Alive! Feeling Luminous Textiles Find out more and check this link: http://www.lighting.philips.com/main/application_areas/lu minous-textile/index.wpdConfidential Philips Lighting, May 10, 2012 16
  17. 17. Stimulate buying behavior with dynamic light Case study: Plus supermarket, Heerlerheide, NL  Perceive the atmosphere to be more pleasant  Spend up to 8% longer in the store  Basket value increased by 5.5% with a http://www.youtube.com/watch?v=7l8 more energetic ambient lighting recipe K_Z46o7A Interested? Click hereConfidential Philips Lighting, May 10, 2012 17
  18. 18. Light can generate energy savings Besides influencing the consumer and creating value, light can generate energy savings by using more efficient technologies. With LED light it is possible to generate savings up to 70% compared to conventional technologies.Confidential Philips Lighting, May 10, 2012 18
  19. 19. Lighting Solutions tailored to your needsConfidential Philips Lighting, May 10, 2012 19
  20. 20. Want to experience what light can do for you? Contact Philips: Isabelle Six Segment Responsible Retail Isabelle.six@philips.com 0499/58.24.27 Julie Heyvaert Key Accountmanager Retail Business Development Fashion Retail Julie.heyvaert@philips.com 0473/21.37.99 Visit our website: http://www.lighting.philips.be/nl/appli cation_areas/shop/index.wpdConfidential Philips Lighting, May 10, 2012 20

×