Paul SaundersI work for Conduce Consulting & Conduce Software
questions, comments & arguments    paul.saunders@conduce.net   @conduce              scan these for more info
this kind……not this kind
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
zooming…..
zooming…..
tablets aren’t a new idea….
tablets aren’t a new idea….
tablets aren’t a new idea….
tablets aren’t a new idea….
tablets aren’t a new idea….       PCs with trick keyboards          no better battery life     more of the same software  ...
meanwhile in Cupertino….    smartphones                      laptops 3rd category   device
is there room for a 3rd category device?      existing      market                   new market                           ...
is there room for a 3rd category device?                            bigger screen than a phone                         lig...
fast forward to 2011….                   million                   iPads                   sold to date    more than every...
fast forward to 2011….                   %of Fortune 500                    deploying or                    piloting iPad ...
this is not a fad…GET USED TO IT
you had to be there…Paul drew & explained the Hype Cycle
“flummoxed competition…”    has             %             tablet             market share
“flummoxed competition…” has       tablet apps       Android + RIM + others have < 1000
apps for aviation
there are very fewtablet apps availabletoday developedspecifically forcommercial aviation
barriers to app development
barrier #1there’s no easy money in aerospace
barrier #1there’s no easy money in aerospace
barrier #1there’s no easy money in aerospace
barrier #1there’s no easy money in aerospace
barrier #1there’s no easy money in aerospace
barrier #1there’s no easy money in aerospace
barrier #1there’s no easy money in aerospace
GoodReader for iPadmultiply by number of iPads   less Apple’s cut  X   1400 30%
that’s just$4890.20
Fatigue Survey                              an iPad app timelineFebruary 2011    March 2011      April 2011     May 2011  ...
barrier #2changing platforms is a pain
barrier #2changing platforms is a pain
barrier #2changing platforms is a pain
iOS App Revenue               Apple,                30%                        Developer,                          70%barr...
barrier #3lack of openness in aviation
what can we do with tablets?
what are tablets good at?          messaging                 reading                             consuming media         u...
working smarter     office              home   travel
tech pubs
you had to be there…Paul demonstrated the Our Choice app by Al Gore    illustrating the trend for non-linear reading exper...
data acquisition
utilities
charts & navigation
in-flight entertainment
business intelligence
eLearning
hang in therewe’re nearly finished….
the future of tablets in aviation
native apps vs web apps            vs
HTML5 web apps
offline capabilityapp store independencezero day releasesdevice & OS integrationplatform neutral development
offline capabilityapp store independencezero day releasesdevice & OS integrationplatform neutral development
ruggedized tablets
entry level tablets
extending apps with peripherals                         image credit Mike Kneufel
near field communication sensors
near field communication sensors
near field communication sensors
near field communication sensors
near field communication sensors
near field communication sensors
fast forward to 2015….                   genuine                   ubiquity                     *Gartner study
thank you                     @conduce      paul.saunders@conduce.net
your questions
more information…http://www.conduce.nethttp://www.slideshare.net/thesaundihttp://www.apple.com/ipad/business           sca...
even more information…image credits:Most images sourced via Creative Commons Licenses on Flickr. Thanks to the following F...
Tablets: is aviation ready for the post-pc era - Singapore 2011
Tablets: is aviation ready for the post-pc era - Singapore 2011
Tablets: is aviation ready for the post-pc era - Singapore 2011
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Tablets: is aviation ready for the post-pc era - Singapore 2011

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Here's the keynote presentation that I gave at the Aircraft Commerce Airline & Aerospace MRO & Operators IT Conference in Singapore on the 19th October 2011

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Tablets: is aviation ready for the post-pc era - Singapore 2011

  1. 1. Paul SaundersI work for Conduce Consulting & Conduce Software
  2. 2. questions, comments & arguments paul.saunders@conduce.net @conduce scan these for more info
  3. 3. this kind……not this kind
  4. 4. “we are living in a post-PC world”
  5. 5. “we are living in a post-PC world”
  6. 6. “we are living in a post-PC world”
  7. 7. “we are living in a post-PC world”
  8. 8. “we are living in a post-PC world”
  9. 9. “we are living in a post-PC world”
  10. 10. “we are living in a post-PC world”
  11. 11. zooming…..
  12. 12. zooming…..
  13. 13. tablets aren’t a new idea….
  14. 14. tablets aren’t a new idea….
  15. 15. tablets aren’t a new idea….
  16. 16. tablets aren’t a new idea….
  17. 17. tablets aren’t a new idea…. PCs with trick keyboards no better battery life more of the same software not desirable
  18. 18. meanwhile in Cupertino…. smartphones laptops 3rd category device
  19. 19. is there room for a 3rd category device? existing market new market existing market
  20. 20. is there room for a 3rd category device? bigger screen than a phone lighter & smaller than a laptop desirable all day battery life
  21. 21. fast forward to 2011…. million iPads sold to date more than every tablet PC ever sold
  22. 22. fast forward to 2011…. %of Fortune 500 deploying or piloting iPad the tablet is a proven market
  23. 23. this is not a fad…GET USED TO IT
  24. 24. you had to be there…Paul drew & explained the Hype Cycle
  25. 25. “flummoxed competition…” has % tablet market share
  26. 26. “flummoxed competition…” has tablet apps Android + RIM + others have < 1000
  27. 27. apps for aviation
  28. 28. there are very fewtablet apps availabletoday developedspecifically forcommercial aviation
  29. 29. barriers to app development
  30. 30. barrier #1there’s no easy money in aerospace
  31. 31. barrier #1there’s no easy money in aerospace
  32. 32. barrier #1there’s no easy money in aerospace
  33. 33. barrier #1there’s no easy money in aerospace
  34. 34. barrier #1there’s no easy money in aerospace
  35. 35. barrier #1there’s no easy money in aerospace
  36. 36. barrier #1there’s no easy money in aerospace
  37. 37. GoodReader for iPadmultiply by number of iPads less Apple’s cut X 1400 30%
  38. 38. that’s just$4890.20
  39. 39. Fatigue Survey an iPad app timelineFebruary 2011 March 2011 April 2011 May 2011 June 2011 3 money7 Go! submitted 16 app sales 24 approved7th February: we start developing Fatigue Survey16th March: 37 days later our app is submitted to the App Store24th March: 8 days later our app is approved by Apple3rd June: 71 days later we receive our first payment from Apple
  40. 40. barrier #2changing platforms is a pain
  41. 41. barrier #2changing platforms is a pain
  42. 42. barrier #2changing platforms is a pain
  43. 43. iOS App Revenue Apple, 30% Developer, 70%barrier #2changing platforms is a pain
  44. 44. barrier #3lack of openness in aviation
  45. 45. what can we do with tablets?
  46. 46. what are tablets good at? messaging reading consuming media updates alerts creating editing browsing & reviewingnoting & annotating
  47. 47. working smarter office home travel
  48. 48. tech pubs
  49. 49. you had to be there…Paul demonstrated the Our Choice app by Al Gore illustrating the trend for non-linear reading experiences
  50. 50. data acquisition
  51. 51. utilities
  52. 52. charts & navigation
  53. 53. in-flight entertainment
  54. 54. business intelligence
  55. 55. eLearning
  56. 56. hang in therewe’re nearly finished….
  57. 57. the future of tablets in aviation
  58. 58. native apps vs web apps vs
  59. 59. HTML5 web apps
  60. 60. offline capabilityapp store independencezero day releasesdevice & OS integrationplatform neutral development
  61. 61. offline capabilityapp store independencezero day releasesdevice & OS integrationplatform neutral development
  62. 62. ruggedized tablets
  63. 63. entry level tablets
  64. 64. extending apps with peripherals image credit Mike Kneufel
  65. 65. near field communication sensors
  66. 66. near field communication sensors
  67. 67. near field communication sensors
  68. 68. near field communication sensors
  69. 69. near field communication sensors
  70. 70. near field communication sensors
  71. 71. fast forward to 2015…. genuine ubiquity *Gartner study
  72. 72. thank you @conduce paul.saunders@conduce.net
  73. 73. your questions
  74. 74. more information…http://www.conduce.nethttp://www.slideshare.net/thesaundihttp://www.apple.com/ipad/business scan this for more of my stuff
  75. 75. even more information…image credits:Most images sourced via Creative Commons Licenses on Flickr. Thanks to the following Flickr users:Pills by Erix!, Filmore_photography, smoking_2much, Debs, Martin_Cathrae & xJasonRogersxLow Hanging Fruit by Kevin_Grocki; Platform 3,4 & 5 by The Justified Sinner; iPads in Education by datbatesThe image of the iPad in use by a pilot was taken from the Alaska Airlines press release.Thanks also to carsonified.com & lostandtaken.com for the other free backgroundsAll logos and product images taken from vendor websites.The rest were screenshots or my own photos & images.source data:Most data for this presentation has come directly or indirectly from Apple Inc.Unless specific surveys or data sources were identified all information is anecdotal.Information sources include but are not limited to:Wired, Engadget, Gizmodo, Flight Global, Aviation Week, Slideshare, Tech Crunch, BGR, TNW, ForbesThis presentation is published with a Creative CommonsAttribution-NonCommercial-ShareAlike LicenseYou are free to share, copy, distribute and transmit this work and youare free to remix and adapt this work on condition that you attributethe work and distribute the resulting work using the same or similarlicense. Thank you - Paul
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