2009 FSEP Conference

1. Bizzy Lizzy Bakery
Gourmet Flourless
Cookies

2. Benefits:
High Fiber
High Protein
16-Grams of Whole Grain Oats
Good Carbohydrates
Good Fats
Pureed Raisins
No Trans Fats
Flax Seed

3. The Process
• The Problem
• The Idea
• Recipe Development
• Testing the Market
• Business Plan
• Kitchen Remodel
• Package, Box, Repackage
• Marketing Strategies
Store Evaluation
Website
Advertising
Events

4. The story of the recipe-

5. The idea of going
flourless

6. Recipe Evaluation
MSU Product Center
Evaluated by FDA
regulator
Hours reading regulations

7. First Sales
Farmers Market
Internet

8. Business Plan
MSU EXTENSION – Mike
Score worked to help us
complete the plan.
• investment
• time frames
Michigan Extension, Small
Business Administration,
Michigan State Product Center

9. Setting Up Shop
Rules and Regulations
City – building permits and
zoning laws
State – Department of
Agriculture
Federal Labeling Laws
Print size, pictures, words
used, claims made

10. Where to bake?
Church Kitchen
Shared space - incubator
Rent
Build
Remodel

11. Packaging
probably the most
frustrating part of the
process and most
expensive.

12. Plastic
Poly’
Box
Back to Poly

15. Lizzy Or NOT

18. Store Evaluation
Asking Opinion
Price
Packaging
Distribution
Attributes

19. Website
Design your own
Designed for you

20. Advertising

21. Events
Cost – Return
Time – Money
Long Term Return