Jo Presentation Osr

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Last night, it was a great experience to be a guest speaker at an Ad Fed Fort Lauderdale event held in Starmark. The topic was Diversity and I was in great company!

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Jo Presentation Osr

  1. 1. PRESENTSCREATIVITY & DIVERSITY It’s the big idea!
  2. 2. THE SCENARIO The diversity stats in advertising on Madison Avenue are not that encouraging per undisclosed figures from the New York City Commission on Human Rights. Agencies have full-time diversity recruiters, but the results are still not as promising The biggies on Madison Avenue finally agreed to sign a memo with the NYC Commission in 2006 to improve the situation
  3. 3. THE SCENARIO Although The Interpublic Group did show a very small improvement, it wasn’t significant enough. A shocking stat: A study claimed that of the 60 commercials aired in Super Bowl 2010, not one was directed by a minority creative director. There needs to be a cultural paradigm shift.
  4. 4. THE SOLUTION “Pursuit of Passion: Diversity in Advertising” aims to inform and inspire tomorrow’s Mad Men and Women about careers in advertising/marketing. See www.passion4advertising.com
  5. 5. THE BIGGER PICTURE• Enter Social Media. Stats aside, the advent of social media has shrunk the world and made it as diverse as it gets for marketers. One book worth reading on this hot topic is Six Pixels of Separation by Mitch Joel. The proof is in the pudding:
  6. 6. CONNECTIONS: THE POWER OF SOCIAL MEDIA
  7. 7. CONNECTIONS: THE POWER OF SOCIAL MEDIA
  8. 8. CONNECTIONS: THE POWER OF SOCIAL MEDIA
  9. 9. DIVERSITY & CREATIVITY: THE DOTS CONNECT• Joel states that everyone is connected and businesses all over the world are connecting with others and becoming a better community. It’s time to leverage that and get compelling results.• It’s all about connecting with diverse audiences• All this talk about diversity, led me to think of one thing over and over:
  10. 10. DIVERSITY & CREATIVITY: THE DOTS CONNECT CREATIVITY IS A UNIVERSAL LANGUAGE!
  11. 11. DIVERSITY & CREATIVITY: THE DOTS CONNECT• Good ideas sell in any language and to any culture as long as they communicate the benefit that leads to a sale!• Social media is proof that this theory works everyday• Take a look at some brilliance from all over the world:
  12. 12. DDB, EUROPE FOR VOLKSWAGEN
  13. 13. Y& R, SOUTH AFRICA FOR COLGATE
  14. 14. GREY, SOUTH AMERICA FOR LENOR FABRIC SOFTENER
  15. 15. CHIRPY ELEPHANT, ASIA FOR TULIP SPA
  16. 16. BBDO, NEW ZEALAND, DB EXPORT DRY BEER
  17. 17. BBDO, U.S. FOR SNICKERS
  18. 18. CONCLUSIONI’d like to conclude with saying diversify your perspective, it will only make you more creative. Keep dazzling. Stay crazy. Be proud to be: & WOMEN
  19. 19. SOURCES• Advertising Age, 2011• Passion4Advertising.com• Adsoftheworld.com• Mashable.com• Sociableboost.com

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