Last night, it was a great experience to be a guest speaker at an Ad Fed Fort Lauderdale event held in Starmark. The topic was Diversity and I was in great company!

1. PRESENTS
CREATIVITY & DIVERSITY
It’s the big idea!

2. THE SCENARIO
 The diversity stats in advertising on Madison Avenue are not that
encouraging per undisclosed figures from the New York City
Commission on Human Rights.
 Agencies have full-time diversity recruiters, but the results are still not
as promising
 The biggies on Madison Avenue finally agreed to sign a memo with the
NYC Commission in 2006 to improve the situation

3. THE SCENARIO
 Although The Interpublic Group did show a very small improvement, it
wasn’t significant enough. A shocking stat: A study claimed that of the
60 commercials aired in Super Bowl 2010, not one was directed by a
minority creative director. There needs to be a cultural paradigm shift.

4. THE SOLUTION
 “Pursuit of Passion: Diversity in Advertising” aims to inform and inspire
tomorrow’s Mad Men and Women about careers in
advertising/marketing.
See www.passion4advertising.com

5. THE BIGGER PICTURE
• Enter Social Media. Stats
aside, the advent of social
media has shrunk the world
and made it as diverse as it
gets for marketers. One book
worth reading on this hot topic
is Six Pixels of Separation by
Mitch Joel. The proof is in the
pudding:

6. CONNECTIONS: THE POWER OF SOCIAL MEDIA

7. CONNECTIONS: THE POWER OF SOCIAL MEDIA

8. CONNECTIONS: THE POWER OF SOCIAL MEDIA

9. DIVERSITY & CREATIVITY: THE DOTS CONNECT
• Joel states that everyone is connected and businesses all
over the world are connecting with others and becoming a
better community. It’s time to leverage that and get compelling
results.
• It’s all about connecting with diverse audiences
• All this talk about diversity, led me to think of one thing over
and over:

10. DIVERSITY & CREATIVITY: THE DOTS CONNECT
CREATIVITY IS A
UNIVERSAL LANGUAGE!

11. DIVERSITY & CREATIVITY: THE DOTS CONNECT
• Good ideas sell in any language and to any culture as
long as they communicate the benefit that leads to a
sale!
• Social media is proof that this theory works everyday
• Take a look at some brilliance from all over the world:

12. DDB, EUROPE FOR VOLKSWAGEN

13. Y& R, SOUTH AFRICA FOR COLGATE

14. GREY, SOUTH AMERICA FOR LENOR FABRIC
SOFTENER

15. CHIRPY ELEPHANT, ASIA FOR TULIP SPA

16. BBDO, NEW ZEALAND, DB EXPORT DRY BEER

17. BBDO, U.S. FOR SNICKERS

18. CONCLUSION
I’d like to conclude with saying diversify your perspective, it will
only make you more creative. Keep dazzling. Stay crazy. Be
proud to be:
& WOMEN

19. SOURCES
• Advertising Age, 2011
• Passion4Advertising.com
• Adsoftheworld.com
• Mashable.com
• Sociableboost.com