PRESENTSCREATIVITY & DIVERSITY It’s the big idea!
THE SCENARIO The diversity stats in advertising on Madison Avenue are not that encouraging per undisclosed figures from the New York City Commission on Human Rights. Agencies have full-time diversity recruiters, but the results are still not as promising The biggies on Madison Avenue finally agreed to sign a memo with the NYC Commission in 2006 to improve the situation
THE SCENARIO Although The Interpublic Group did show a very small improvement, it wasn’t significant enough. A shocking stat: A study claimed that of the 60 commercials aired in Super Bowl 2010, not one was directed by a minority creative director. There needs to be a cultural paradigm shift.
THE SOLUTION “Pursuit of Passion: Diversity in Advertising” aims to inform and inspire tomorrow’s Mad Men and Women about careers in advertising/marketing. See www.passion4advertising.com
THE BIGGER PICTURE• Enter Social Media. Stats aside, the advent of social media has shrunk the world and made it as diverse as it gets for marketers. One book worth reading on this hot topic is Six Pixels of Separation by Mitch Joel. The proof is in the pudding:
DIVERSITY & CREATIVITY: THE DOTS CONNECT• Joel states that everyone is connected and businesses all over the world are connecting with others and becoming a better community. It’s time to leverage that and get compelling results.• It’s all about connecting with diverse audiences• All this talk about diversity, led me to think of one thing over and over:
DIVERSITY & CREATIVITY: THE DOTS CONNECT CREATIVITY IS A UNIVERSAL LANGUAGE!
DIVERSITY & CREATIVITY: THE DOTS CONNECT• Good ideas sell in any language and to any culture as long as they communicate the benefit that leads to a sale!• Social media is proof that this theory works everyday• Take a look at some brilliance from all over the world: