Adobe Summit 2012 - Lunch n' Learn

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I had the opportunity to attend Adobe's Digital Marketing Summit in March 2012. I recently shared some of what I learned with my team at Softchoice during one of our regular Lunch n' Learn sessions. If you'd like the talk-track for this, let me know.

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Adobe Summit 2012 - Lunch n' Learn

  1. 1. 72 HOURS IN SLC.5 6 things I took away from Adobe Summit 2012.
  2. 2. #LUNCHNLEARN
  3. 3. EVENT EXPERIENCE #AdobeSummit Summit Blog @AdobeSummit Flickr Pool
  4. 4. DIGITAL SELF
  5. 5. BIG DATA IS GETTING BIGGER.SMALL DATA IS GETTING SMALLER.
  6. 6. TWITTER CO-FOUNDER BIZ STONE
  7. 7. “Theres a big difference between getting more information and getting smarter.”
  8. 8. “Social is best for in the moment, real time help.”
  9. 9. “Be genuine. Be authentic. Reveal your vulnerabilities. There are armies of people trying to help you.”
  10. 10. “How much of your digital self should you reveal to get ahead?”
  11. 11. < INSERT HEATED DISCUSSION >
  12. 12. TAKEAWAY:THE FUTURE OF SOCIAL WILL BE FRAGMENTED.
  13. 13. FAN-SOURCED SOCIAL COMMERCE.
  14. 14. SOCIAL SELLING,SUMMED UP IN ONE WORD:
  15. 15. “Our goal: move people up the brand food chain”
  16. 16. TAKEAWAY:WE ARE THE BEST VERSIONOF OUR BEST CUSTOMERS.
  17. 17. ARIANNA HUFFINGTON
  18. 18. “It’s becoming difficult for individuals to balance their connectedness with their need to recharge.”
  19. 19. TAKEAWAY: BALANCE CONNECTEDNESSWITH YOUR NEED TO RECHARGE.
  20. 20. PLAYSTATION
  21. 21. “With all the tools at our disposal,our Blog is still the pillar of our social media efforts.”
  22. 22. TAKEAWAY:AUDIENCE SIZE DOESN’T MATTER. CRITICAL MASS DOES.
  23. 23. JEREMIAH OWYANG
  24. 24. TAKEAWAY:SOCIAL BUSINESSES - LIKE BRANDS - AREN’T BORN OVERNIGHT.
  25. 25. FACEBOOK
  26. 26. “PTAT”
  27. 27. TAKEAWAY:HELP PEOPLE TELL OUR STORY IN THEIR VOICE.
  28. 28. BUSINESSES ARE BETTERIN A CONNECTED WORLD.
  29. 29. RECAP: SIX THINGS I LEARNEDThe future of social will be fragmented.We are the best version of our best customers.Balance connectedness with your need to recharge.Audience size doesn’t matter. Critical mass does.Social businesses - like brands - aren’t born overnight.Help people tell our story In their voice.
  30. 30. FINAL THOUGHT:SOMEDAY, WE’LL ALL WANT TO BE MARKETED TO. (SERIOUSLY.)

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