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Video commerce 1 of 3: Media Discovery & Purchasing Made Easy
- 2. © 2014 thePlatform for Media, Inc 2© 2014 thePlatform for Media, Inc
Introduction: Video Commerce
thePlatform’s Video Commerce gives media managers
more control over how they package, market, and
monetize video content.
- 3. © 2014 thePlatform for Media, Inc 3© 2014 thePlatform for Media, Inc
This dynamic solution maximizes the value of content
libraries and enables video monetization in every
window.
Introduction: Video Commerce
- 4. © 2014 thePlatform for Media, Inc 4© 2014 thePlatform for Media, Inc
Introduction: Video Commerce
Three of the biggest reasons why you should consider
thePlatform’s Video Commerce are:
1. It makes it easy for your customers to discover
and purchase media.
2. It gives you more control over your video store.
3. It can quickly adapt and scale to your needs.
This presentation will walk you through reason #1.
- 5. © 2014 thePlatform for Media, Inc 5© 2014 thePlatform for Media, Inc
Media Discovery and Purchasing Made Easy
Video Commerce gives you many ways to merchandise
and customize products. The Product Tags field in mpx
allows you to “tag” or label products based on numerous
criteria.
Product Tags allow you
to “tag” or label products
based on numerous
criteria.
- 6. © 2014 thePlatform for Media, Inc 6© 2014 thePlatform for Media, Inc
Media Discovery and Purchasing Made Easy
Let's say you have a special location next to your
playlist where you want to place a weekly offer. You
can create an "Editorial Top Pick" tag, apply it to a
product, and have the storefront query for that tag so
that the offer shows up in that spot.
Product Tags – Use tags for editorial selections:
- 7. © 2014 thePlatform for Media, Inc 7© 2014 thePlatform for Media, Inc
Media Discovery and Purchasing Made Easy
If you have different storefronts for different devices,
you could use tags as a way of restricting available
content to that media appropriate for the
consumer's current device.
Product Tags – Use tags for device types:
- 8. © 2014 thePlatform for Media, Inc 8© 2014 thePlatform for Media, Inc
Media Discovery and Purchasing Made Easy
This is another way of restricting what content
can be viewed, but it would be by the user's
geographic location instead of device.
Product Tags – Use tags for regions:
- 9. © 2014 thePlatform for Media, Inc 9© 2014 thePlatform for Media, Inc
Media Discovery and Purchasing Made Easy
You could tag a product "subscriber:gold," and have it
either not show up in the storefront or only be made
unavailable for purchase for non-gold consumers. The
checkout adapter in the commerce stack would
then be written to enforce this implicit rule.
Product Tags – Use tags for subscription enforcement:
- 10. © 2014 thePlatform for Media, Inc 10© 2014 thePlatform for Media, Inc
Media Discovery and Purchasing Made Easy
Product managers can also create Product Bundles,
which enable you to group product offerings based on a
host of criteria like movie genre, series, director, etc.
- 11. © 2014 thePlatform for Media, Inc 11© 2014 thePlatform for Media, Inc
Media Discovery and Purchasing Made Easy
Product Bundles – All of these groupings are catalogued
and searchable within the storefront. Typical queries may
include:
• "Find all products mentioning Hobbit"
• "Find all products containing media that mention
Hobbit”
• "Find all products containing media directed by
Peter Jackson"
- 12. © 2014 thePlatform for Media, Inc 12© 2014 thePlatform for Media, Inc
Media Discovery and Purchasing Made Easy
Video Commerce’s Pricing Template feature lets you set
multi-variable pricing terms to any product or product
bundle. Pricing Templates define the base price of a
product and the duration for which that price is in effect.
the base price of a product
and the duration for which
that price is in effect.
- 13. © 2014 thePlatform for Media, Inc 13© 2014 thePlatform for Media, Inc
Media Discovery and Purchasing Made Easy
Pricing Templates – Product managers can create a set
of reusable pricing templates that can accommodate a
variety of pricing strategies. A few examples:
• Define a sliding scale of pricing over a period of
time
• Define the currency a product can be sold in and its
tax basis
• Allow the product to appear in different areas of a
storefront over its lifecycle
- 14. © 2014 thePlatform for Media, Inc 14© 2014 thePlatform for Media, Inc
Media Discovery and Purchasing Made Easy
Pricing Templates – Video Commerce contains two
pricing tiers, relative and exception:
1. Relative Tiers set a base price for a duration (days,
weeks, months, or years).
2. Exception Tiers set a base price for a time period
between specific start and end dates.
- 15. © 2014 thePlatform for Media, Inc 15© 2014 thePlatform for Media, Inc
Media Discovery and Purchasing Made Easy
When you assign a pricing template to a product, this
creates a pricing plan. You can think of the pricing plan
as defining the entire availability and pricing package for
allowing a user to make a purchase from a storefront.
$
✔
✔
✔
BUY NOW
$$
✔
✔
✔
✔
BUY NOW
$$$
✔
✔
✔
✔
BUY NOW
✔
- 16. © 2014 thePlatform for Media, Inc 16© 2014 thePlatform for Media, Inc
Media Discovery and Purchasing Made Easy
Pricing Plans – The following illustrates how a pricing
plan takes the product information and pricing template
tiers and calculates the various dates, timeframes, and
prices: January February March
Offer Start Date
January 1st
Offer End Date
March 31st
Exception Tier
February 14th Midnight
to February 14th
11:59 PM at $14.00
Relative Tier 1
2 Weeks at
$25.00
Relative Tier 2
2 Monts at $25.00
Relative Tier 3
15 Days at
$10.00
January 1 - 14 at
$25.00
January 15 -
March 15 at
$20.00
Exception:
1 Day at $14.00
Resume:
February 15
- March 15 at
$20.00
March 16 - 31 at
$10.00
tier begins when the 2 weeks and the second
$14.
Promote Your Products
- 17. © 2014 thePlatform for Media, Inc 17© 2014 thePlatform for Media, Inc
Learn More
Video Commerce: Easily package, market, and monetize your video content
For a more in-depth exploration of Video Commerce and
its advanced merchandising options, we invite you to read
our white paper:
Download
White
Paper
- 18. © 2014 thePlatform for Media, Inc 18© 2014 thePlatform for Media, Inc
About thePlatform
If you want to maximize your digital store’s revenues,
thePlatform can help. We designed Video Commerce so
you can create new products and enable your customers
to easily find and purchase them. Call us to learn more
about how we can help you:
Toll Free: 1 (877) 436-7940
- 19. © 2014 thePlatform for Media, Inc 19© 2014 thePlatform for Media, Inc
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