5 Things to Look for in a Video Management Solution

© 2014 thePlatform for Media, Inc
Building Your Video Program
5 Things to Look for in a Video Management Solution

Introduction: About thePlatform
thePlatform is the leader in video management, providing
solutions for A&E, CBS Interactive, BT, USA Networks,
NBC Sports, and hundreds of other media companies.
2
mpx is the most complete video
management system with its
enterprise-class performance
and easy media publishing to
PCs, mobile devices and TVs.

5 Things to Look for in a
Video Management Solution
Selecting a video
management system is a
tedious task for many.
But it doesn’t have to be.
3

There are many providers out
there offering a wide selection of
features.
However, not all of their solutions
have the fundamental capabilities
that are right for your business.
That’s why it’s really important to
separate the must-haves from the
nice-to-haves.
Must Haves
Nice-to-Haves
4

However large your company is – small, big or somewhere
in between – these components are essential for growing
your online video business.
To simplify your evaluation, we’ve outlined five core
components that should be in every video management
solution:
5
Ability to Manage the
Entire Media Lifecycle
Optimized for Most
Viewing Devices
Supports a Full Range of
Monetization Strategies
Reliable and Provides High
Availability and Throughput
Open to Your
Future Needs

In an increasingly multi-screen world, video
management is becoming more and more
complex:
Lifecycle
Devices
Monetization
Reliability
Flexibility
§  Managing the differing file formats of the litany of
devices used to consume content
§  Maintaining business policies and enforcing rules for
various content relationships
§  Ensuring expedient and attractive content delivery to
the end-user
6

Look for a video management solution with
features that address the entire media lifecycle
– from file ingest and encoding to publish and
playback.
Assess whether or not your proposed solution
removes workflow complexity and can scale as
your business grows.
If it does, this solution could prevent a few
headaches and might help you save company
resources.
Lifecycle
Devices
Monetization
Reliability
Flexibility
7

Optimized for Most
Viewing Devices
Today, there is a plethora of new media devices
entering the market that are easy to use and
provide a seamless viewing experience.
Put simply, consumers have more incentive to
view your content than ever before.
The challenge is to figure out how to properly
format your videos for fast load times and a
great user experience.
Lifecycle
Devices
Monetization
Reliability
Flexibility
8

Optimized for Most
Viewing Devices
You need a solution with built-in features to
automate these key tasks. In other words, one
that does the heavy lifting for you. Does the
proposed solution do the following?
Lifecycle
Devices
Monetization
Reliability
Flexibility §  Contain pre-defined encoding profiles that can be automatically
set up for you based on your target devices and outlets
§  Automatically account for such things as operating system,
supported video and audio formats, screen size, and
recommended bitrates
§  Have features controlled within the user interface and
integrated with your various players
9

Supports a Full Range
of Monetization Strategies
However you decide to monetize your content,
be sure to select a solution that provides the
broadest array of services to support your
strategy.
This should include support for the following:
§  Ad policy and integration
§  Integrated commerce
§  Syndication
§  Content restrictions
§  TV Everywhere
Lifecycle
Devices
Monetization
Reliability
Flexibility
10

Ad policy and integration
In order to help you further monetize your
content, can the solution integrate with a host of
advertising solutions such as Adobe Auditude,
DoubleClick and Freewheel?
If you choose an advertising model, you’ll want
statistics on consumer ad viewing to assess
your return on investment.
Lifecycle
Devices
Monetization
Reliability
Flexibility
11

Integrated commerce
An integrated commerce solution gives you more
control over how you want to package, market,
and monetize your video content.
Find out whether the solution has a commerce
service that can provide a full end-to-end engine
or augment your existing commerce stack with
select services.
The right solution will give you the utmost
flexibility around how you choose to monetize.
Lifecycle
Devices
Monetization
Reliability
Flexibility
12

Syndication
You need to be able to get your content to the
websites where consumers are spending their
time.
The proposed solution should offer you a
variety of ways to syndicate content to
streamline your distribution process.
Lifecycle
Devices
Monetization
Reliability
Flexibility
13

Content restrictions
Another essential component to your
monetization strategy is control.
Your solution will need to contain features that
are specifically designed to help you control
viewer access to your content at a granular level.
This will ensure that the right viewer is accessing
the right content, at the right time, and with the
right restrictions.
Lifecycle
Devices
Monetization
Reliability
Flexibility
14

TV Everywhere
Launching a TV Everywhere solution requires
expertise in complex user authentication and
media restrictions.
If you’re considering a TV Everywhere solution,
choose a provider that has already pioneered a
wide range of implementations that include:
Lifecycle
Devices
Monetization
Reliability
Flexibility
§  Meeting common file standards §  Geo-restrictions
§  Availability windows§  Multi-MSO authentication
15

Reliable – Provides High
Availability and Throughput
In this instantaneous age of technology, your content
must be available at all times. On every device. To
achieve this, a reliable system is a necessity.
The following are hallmarks of a solution’s reliability:
§  Offers a 99.99% service-level agreement for consumer facing
services
§  Manages and monitors large volumes of content as a hosted
service
§  Provides multiple, redundant data centers
§  Invests in operations that focus on increasing uptime at every
point of service
§  Ensures that new deployments, such as system upgrades,
don’t stall or hamper your operations
Lifecycle
Devices
Monetization
Reliability
Flexibility
16

Open to Your Future Needs
As you evaluate all the features and
functionality within a proposed solution, also try
to answer the fundamental question of can it
smoothly adapt as the business evolves?
Whether you add more video content and
outlets, increase support for the latest and most
popular devices, or initiate new business
models, you will need a system that can keep
up with your evolving needs.
Lifecycle
Devices
Monetization
Reliability
Flexibility
17

Conclusion
You have specific problems that you’re trying to solve and
business requirements that are guiding your success.
As you evaluate potential solutions, know the difference
between the must-haves from the nice-to-haves.
The right technology offers more than an exhaustive list of
features and functions.
We encourage you to carefully assess your current and
future needs and find a long-term solution that can grow,
adapt, and scale with your business.
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When You Need More Help
We understand that no two companies are the same.
That’s why we built mpx on a foundation of flexibility.
We look forward to helping you overcome your video
management and publishing challenges.
When you’re ready to talk
solutions, please call us
toll-free at (877) 436-7940.
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Engage with thePlatform
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§  Tweet us questions.
§  Chat with the video community.
§  See
other
video
management
and

publishing
tutorials
on
our

Slidshare
Proﬁle.

5 Things to Look for in a Video Management Solution

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