An overview of a weekly campaign that I ran as the community manager of Kik Messenger

1. Campaign: Fun Friday Challenges
• Challenges posted to the Kik’s Twitter and
Facebook fans on Friday

2. • Fans would enter by sending their entry in via
Kik Messenger
• Best entries posted on the Kik Blog on
Monday and readers would vote for their
favourite
• Winner is mailed a Kik Prize Pack (promotional
clothing items & personal letter)

3. Outcomes
• Numbers:
– 7 weeks
– 14 posts on Twitter & Facebook
– 6 blog posts
– 30 contest entries
418 464
Facebook Likes Facebook & Blog
Comments

4. Outcomes cont…
• Community goals
– Drive online buzz: The most active & engaged
community members were most likely to win
– Drive offline buzz: Winners would be able to wear
their support for the app
– Community-focused blog content
– Building relationships with participants