TedxNWC

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    TedxNWC - Presentation Transcript

    1. the media earthquake started long before the Internet
    2. 1- itsmynews.com Since I am
    3. Since I am
    4. Since I am
    5. the readers Since I am
    6. Since I am
    7. Since I am
    8. -48% -58% -26% Source: Robert Picard research paper for the Joan Shorenstein Center on the Press (2006) Source: Robert Picard research paper for the Joan Shorenstein Center on the Press (2006)
    9. Media shake #1: not reader centric Since I am
    10. @
    11. Since I am
    12. Since I am
    13. Since I am
    14. Since I am
    15. Text Since I am
    16. Media shake #2: digital invades media Digital media is the second media shake. It has been calling for the end of the one to many conversation. Since I am
    17. Text
    18. ubiquity vs scarcity
    19. ROI vs Brand awareness
    20. Media shake #3: advertising shift Since I am
    21. ?
    22. - 10
    23. Local government Crimes Local + & businesses Local Accidents politics Local Local news to use Education/s entertainment & chools Traffic, & weather Sports
    24. local news journalists
    25. data base data base data base local news journalists
    26. data base data base data base local news expert expert journalists expert blogger blogger blogger blogger blogger blogger
    27. data base data base data base citizens citizens citizens local news expert expert journalists expert blogger blogger blogger blogger blogger blogger
    28. But also citizens that would be data base involved in collecting news in a regular fashion. data base data base We are calling them local correspondents. A dream? citizens citizens citizens local news corres- corres- pondent pondent corres- expert expert journalists pondent corres- pondent corres- expert blogger corres- pondent blogger blogger pondent blogger blogger blogger
    29. 50 YEARS OF CITIZEN JOURNALISM
    30. 3,200 to 4,000
    31. data base data base data base syndication aggregation wires citizens citizens citizens local news corres- corres- pondent pondent corres- expert expert journalists pondent corres- pondent corres- expert blogger corres- pondent blogger blogger pondent blogger blogger blogger
    32. state national international
    33. syndication expert expert aggregation wires expert state national international journalist blogger blogger blogger blogger blogger blogger
    34. Source: Innovation in newspaper blog - Juan A. Guiner - Innovation
    35. > leaner > local content > helping local businesses > amateurs to cover news

    + New Work CityNew Work City, 7 months ago

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