the media earthquake
  started long before
 the Internet
1- itsmynews.com
 Since I am
Since I am
Since I am
the readers
 Since I am
Since I am
Since I am
-48%

                                 -58%                                          -26%
                          Source...
Media shake #1:

not reader
centric
 Since I am
@
Since I am
Since I am
Since I am
Since I am
Text




Since I am
Media shake #2:
digital invades

media  Digital media is the second media shake. It has been calling for the end of the on...
Text
ubiquity
vs
scarcity
ROI
vs
Brand awareness
Media shake #3:

advertising
shift
 Since I am
?
-
10
Local
government      Crimes
                                Local
     +             &          businesses
  Local       ...
local news

             journalists
data base

data base
       data base




 local news

                   journalists
data base

             data base
                    data base




                local news


expert expert            ...
data base

                        data base
                               data base




           citizens
citizens
   ...
But also citizens that would be
                              data base                                  involved in colle...
50 YEARS
OF CITIZEN
JOURNALISM
3,200
 to
4,000
data base

                        data base
                               data base        syndication
                 ...
state
   national
international
syndication
   expert expert                       aggregation
                                          wires
      exper...
Source: Innovation in newspaper blog - Juan A. Guiner - Innovation
> leaner
> local content
> helping local businesses
> amateurs to cover news
TedxNWC
TedxNWC
TedxNWC
TedxNWC
TedxNWC
TedxNWC
TedxNWC
TedxNWC
TedxNWC
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TedxNWC

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the media earthquake seen by Jeff Mignon (mignon-media.com), presented at TEDxNWC on July 8, 2009 - www.nwcny.com/tedx

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TedxNWC

  1. 1. the media earthquake started long before the Internet
  2. 2. 1- itsmynews.com Since I am
  3. 3. Since I am
  4. 4. Since I am
  5. 5. the readers Since I am
  6. 6. Since I am
  7. 7. Since I am
  8. 8. -48% -58% -26% Source: Robert Picard research paper for the Joan Shorenstein Center on the Press (2006) Source: Robert Picard research paper for the Joan Shorenstein Center on the Press (2006)
  9. 9. Media shake #1: not reader centric Since I am
  10. 10. @
  11. 11. Since I am
  12. 12. Since I am
  13. 13. Since I am
  14. 14. Since I am
  15. 15. Text Since I am
  16. 16. Media shake #2: digital invades media Digital media is the second media shake. It has been calling for the end of the one to many conversation. Since I am
  17. 17. Text
  18. 18. ubiquity vs scarcity
  19. 19. ROI vs Brand awareness
  20. 20. Media shake #3: advertising shift Since I am
  21. 21. ?
  22. 22. - 10
  23. 23. Local government Crimes Local + & businesses Local Accidents politics Local Local news to use Education/s entertainment & chools Traffic, & weather Sports
  24. 24. local news journalists
  25. 25. data base data base data base local news journalists
  26. 26. data base data base data base local news expert expert journalists expert blogger blogger blogger blogger blogger blogger
  27. 27. data base data base data base citizens citizens citizens local news expert expert journalists expert blogger blogger blogger blogger blogger blogger
  28. 28. But also citizens that would be data base involved in collecting news in a regular fashion. data base data base We are calling them local correspondents. A dream? citizens citizens citizens local news corres- corres- pondent pondent corres- expert expert journalists pondent corres- pondent corres- expert blogger corres- pondent blogger blogger pondent blogger blogger blogger
  29. 29. 50 YEARS OF CITIZEN JOURNALISM
  30. 30. 3,200 to 4,000
  31. 31. data base data base data base syndication aggregation wires citizens citizens citizens local news corres- corres- pondent pondent corres- expert expert journalists pondent corres- pondent corres- expert blogger corres- pondent blogger blogger pondent blogger blogger blogger
  32. 32. state national international
  33. 33. syndication expert expert aggregation wires expert state national international journalist blogger blogger blogger blogger blogger blogger
  34. 34. Source: Innovation in newspaper blog - Juan A. Guiner - Innovation
  35. 35. > leaner > local content > helping local businesses > amateurs to cover news

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