FOURTH EVENT IN THE TECHNOLOGY VENTURES SERIES

2. TECHNOLOGY VENTURES IV
Nudging Healthy Lifestyles with Digital Technologies
Manchester Metropolitan University Business School
in partnership with the University of Manchester,
mHealth Innovation Centre and
the European Connected Health Alliance
*New Building: MMU Business and Law School, All Saints, Oxford
Road, Manchester, M15 6BH

4. Trends
• 2.9 trillion dollars wellbeing
market in the US Healthcare Expenditure
• Self care and personal diagnostic
markets growing at a rate of 8 to $ 2,500,000,000,000
12 % a year 17.6% GDP
• 4 out of 5 people using social
media have searched or
£136,000,000,000
downloaded health related data
9.6% GDP
• 12 million people on self care in
the UK

5. Policies for Limiting Spending
– Wage and price controls
– Controls on volume of inputs
– Budget caps
– Shifting costs to private sector
– Disease prevention and health
promotion
– Gate-keeping/triaging
– Care coordination/integrated care/self
care
– Further shift from hospital to
ambulatory care
– Improving payments
methods/incentives to hospitals
– Overseeing technological change

6. More Fixes
- Focusing incentives on patients' recovery
- Saving lives and dollars by designing clearer
work processes
- Sharing knowledge through industry
networks
- Knocking down barriers to innovation in
funding, policy, and technology
- Treating common ailments with simpler
interventions
- Bridging the divide between clinicians and
administrators
- Ramping up R&D productivity by returning
power to scientists

7. Vision
• “In the next phase of
medicine, powerful digital
tools including mobile
sensors and advanced
processors will transform
our understanding of the
individual, enabling creative
'mash-ups' of data that will
spark entirely new
discoveries and spawn ultra-
personalized health and
fitness solutions.”
• Eric Topol

9. Some Drivers
– Due to existing laws and regulations (or the lack of
them), low but steady growth in personally-
controlled health records; e.g., PatientsLikeMe
with 167,151 patients, Oct 2012.
– Access by patients to online health records by law
by 2015 in the UK
– Meaningful use of health records initiative -
US$20 Billion
– Proliferation of personal devices to acquire and
manage health data.

10. Current Challenges
• Joint visions and technology infrastructures based on
open standards
• New ‘two-sided market’ business models combining
public/private; profit/non-for-profit
• New healthcare practices empowering patients and
integrating prevention and intervention
• Fostering and accelerating innovation; e.g., knowledge
transfer opportunities, accelerators, reducing mental
gaps and fostering open collaboration
• Addressing the finance gap; e.g., reaching finance
networks, crowdfunding.