Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client

•

3 likes•827 views

See the entire episode on YouTube: http://youtu.be/w60nsojNtZo - In week 1, we tackle the challenge of building a proper ideal client profie.

Business

market
Research
www.prosperityskitchen.com

Orientation

• Introductions
• Program Overview
• Market Research/Ideal Client
• Special Guest: Mike Michalowicz
•
•
Questions
Your Mission Quest Agenda
• Wrap-up

See http://prosperityskitchen.com/what-is-marketing/
For more info

Program overview

Problem solving
vs
Problem Finding

Program overview

Find Your best 3
Questions

S1.1 market research

• WHY would someone buy from you?
• WHO is your Ideal Client/Customer?
• WHERE do you find them?
• HOW do you talk with them?

market
Research

The Mission Quest

bit.ly/clientpersona
bit.ly/perfectclient
bit.ly/Fbresearch
bit.ly/insideOUT
additional
Reading

Next week

Episode 2
Branding

Pamela
Wilson

Janet Brent Tea silvestre
Colleen Conger Nick armstrong
Rachel Denning Carol dodsley
Kristin Elliott
Linda Griego Many Thanks to our
Michelle Hastie presenting sponsor:
Ang Jandak
Evelyn Kalinosky bigstock
Tiffany Manley
Michael provitera
Joseph Richards
Shaun Roney
Peter Sterlacci
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Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client

1. market Research www.prosperityskitchen.com

2. Your Hosts Tea silvestre Nick armstrong

3. Orientation • Introductions • Program Overview • Market Research/Ideal Client • Special Guest: Mike Michalowicz • • Questions Your Mission Quest Agenda • Wrap-up

4. Program overview

5. See http://prosperityskitchen.com/what-is-marketing/ For more info

6. Collaboration!

7. Measurable!

10. Program overview Problem solving vs Problem Finding

11. Program overview Find Your best 3 Questions

12. Program overview

13. S1.1 market research • WHY would someone buy from you? • WHO is your Ideal Client/Customer? • WHERE do you find them? • HOW do you talk with them? market Research

14.

15.

16. S1.1 market research market Research

17.

18.

19.

20.

21. The ideal client profile Who am i? Past Present Future

22. Special Guest Mentor Mike Michalowicz

23. The Mission Quest On Pinterest, Create an Ideal Customer Profile • Pin images from BIGSTOCK’s database or from Creative Commons • Be sure to include explanations on images • Link to research and data where available • Build a completely 3-dimensional portrait Your Mission

24. The Mission Quest bit.ly/clientpersona bit.ly/perfectclient bit.ly/Fbresearch bit.ly/insideOUT additional Reading

25. S1.1 Market Research Other Questions

26. Next week Episode 2 Branding Pamela Wilson

27. Janet Brent Tea silvestre Colleen Conger Nick armstrong Rachel Denning Carol dodsley Kristin Elliott Linda Griego Many Thanks to our Michelle Hastie presenting sponsor: Ang Jandak Evelyn Kalinosky bigstock Tiffany Manley Michael provitera Joseph Richards Shaun Roney Peter Sterlacci Jayne Ubl-Johnson Tammy Vitale

Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client

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