market     Research  www.prosperityskitchen.com
Your Hosts              Tea silvestre             Nick armstrong
Orientation•   Introductions•   Program Overview•   Market Research/Ideal Client•   Special Guest: Mike Michalowicz••    Q...
Program overview
See http://prosperityskitchen.com/what-is-marketing/For more info
Collaboration!
Measurable!
Program overview  Problem solving                   vs Problem Finding
Program overview   Find Your best 3     Questions
Program overview
S1.1 market research•   WHY would someone buy from you?•   WHO is your Ideal Client/Customer?•   WHERE do you find them?• ...
S1.1 market research                        market                       Research
The ideal client profileWho am i? Past   Present   Future
Special Guest Mentor                          Mike                       Michalowicz
The Mission QuestOn Pinterest, Create an Ideal Customer Profile• Pin images from BIGSTOCK’s database or from  Creative Com...
The Mission Questbit.ly/clientpersonabit.ly/perfectclientbit.ly/Fbresearchbit.ly/insideOUT                       additiona...
S1.1 Market Research               Other             Questions
Next week            Episode 2               Branding            Pamela               Wilson
Janet Brent         Tea silvestreColleen Conger      Nick armstrongRachel Denning      Carol dodsleyKristin ElliottLinda G...
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client
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Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client

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See the entire episode on YouTube: http://youtu.be/w60nsojNtZo - In week 1, we tackle the challenge of building a proper ideal client profie.

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Prosperity's Kitchen Episode 1: Market Research & Your Ideal Client

  1. 1. market Research www.prosperityskitchen.com
  2. 2. Your Hosts Tea silvestre Nick armstrong
  3. 3. Orientation• Introductions• Program Overview• Market Research/Ideal Client• Special Guest: Mike Michalowicz•• Questions Your Mission Quest Agenda• Wrap-up
  4. 4. Program overview
  5. 5. See http://prosperityskitchen.com/what-is-marketing/For more info
  6. 6. Collaboration!
  7. 7. Measurable!
  8. 8. Program overview Problem solving vs Problem Finding
  9. 9. Program overview Find Your best 3 Questions
  10. 10. Program overview
  11. 11. S1.1 market research• WHY would someone buy from you?• WHO is your Ideal Client/Customer?• WHERE do you find them?• HOW do you talk with them? market Research
  12. 12. S1.1 market research market Research
  13. 13. The ideal client profileWho am i? Past Present Future
  14. 14. Special Guest Mentor Mike Michalowicz
  15. 15. The Mission QuestOn Pinterest, Create an Ideal Customer Profile• Pin images from BIGSTOCK’s database or from Creative Commons• Be sure to include explanations on images• Link to research and data where available• Build a completely 3-dimensional portrait Your Mission
  16. 16. The Mission Questbit.ly/clientpersonabit.ly/perfectclientbit.ly/Fbresearchbit.ly/insideOUT additional Reading
  17. 17. S1.1 Market Research Other Questions
  18. 18. Next week Episode 2 Branding Pamela Wilson
  19. 19. Janet Brent Tea silvestreColleen Conger Nick armstrongRachel Denning Carol dodsleyKristin ElliottLinda Griego Many Thanks to ourMichelle Hastie presenting sponsor:Ang JandakEvelyn Kalinosky bigstockTiffany ManleyMichael proviteraJoseph RichardsShaun RoneyPeter SterlacciJayne Ubl-JohnsonTammy Vitale

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