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BA401 Intel Corporation: The Hood River Project

BA401 Intel Corporation: The Hood River Project






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    BA401 Intel Corporation: The Hood River Project BA401 Intel Corporation: The Hood River Project Presentation Transcript

    • CASE 3-8 Intel Corporation: The Hood River Project
      • Founded in 1968 by Robert Noyce and Gordon Moore , two legends in the emerging field of solid-state electronics. Noyce and Moore were soon joined by their new director of operations, Andy Grove .
    • Intel’s Strategy
      • Focused on technology leadership
      • Fast-mover advantage
      • The dominance of horizontal markets
    • Intel Organization Chart
      • Intel was organized in a matrix structure consisting of both and functional groups. A typical feature of Intel’s organization was for groups to be headed by two people, known as “two-in-a-box,” which usually included one person with a technical orientation and another one with a business orientation. At the top of the organization chart, Andy Grove, Craig Barrett, and Gordon Moore were shown as three-in-a-box.
    • Gordon Moore / Andy Grove / Craig Barrett DPG : Desktop Products Group Mike Aymar / Pat Gelsinger MHPG : Mobile&Handheld Products Group Stephen / Nachtshein EPG : Enterprise Products Group Dave House / John Miner
    • Hood River Seed Program
      • Siegel identified three phases of home computing, which consisted of
      • The PC today
      • The PC as it move into the family room
      • The PC anywhere in the home
      • Where everything talks to everything else
    • Hood River Seed Program
      • The specific objectives of the seed program
      • To build a reference design and a prototype to demonstrate consumer electronic capabilities
      • To develop a marketing and partner strategy for the new product
      • To integrate the new venture into core Intel products and systems within the Desktop Products Group (DPG)
    • The Hood River Venture Team
      • DPG, the Hood River project split into parts, with the marketing creation &
      • product concept and the system & product implementation
    • The Hood River Venture Team
        • OPSD was responsible for the high-level product concept and product definition, as well as evangelizing the product, interfacing with customers, and understanding the market
    • The Hood River Product Concept
      • These were four major components to the product which included
        • Communications
        • Audio and Video
        • Computer hardware
        • Software
    • Hood River Product Description, August 1996
      • “ A dazzling, full function entertainment
      • computer for the family room”
      • Primary Features
      • Big screen, 3D games
      • DVD surround sound movies
      • Video phone
      • Intercast
      • Home message center
      • Web browsing/Net games
      • New social, team games
      • Distinguishing Characteristics
      • Fits in the family room ecology
      • * Quiet consumer electronics chassis
      • * Complements existing consumer electronics appliances, such as TV, VCR, stereo, etc.
      • * Wireless input devices
      • Controls other consumer electronics products
      • Higher quality audio and video
      • Enhanced TV/VCR viewing
    • Member Of Group
      • วริษฐา ภิรมย์รัตน์ 4902680521
      • ณัฐกานต์ มีสัตย์ 4902682055
      • อัจฉรา บัญชากร 5002686094
      • หฤษฎ์ พรรณพานิช 5002686185