Full article in Takis Athanassiou Blog: http://takisathanassiou.com/about-djs-and-decks/

1. t akisat hanassiou.com http://takisathanassiou.com/about-djs-and-decks/
About DJ’s and Decks
Website
Disk Jockeys (or DJ’s f or short) have changed the view and the perception of modern music industry, by
combining and merging old and new music trends and genres, and developing new ones. In order though,
DJ’s to reach in today’s state, a lot of experimentation, having been taken place, already f rom the 30′s (!!!),
both in the expression as well as in the technology used (decks, records, tapes, CD-ROM, etc).
Modern businesses are in analogous state, trying to strive af ter an acute competitive market, with limited
resources and with new models of doing business to emerge, all the time. The DJ’s [Data Jockeys or Digital
Journalists] of today’s digital economy include a new generation of inf ormation led and services oriented
persons, aiming at re-f orming (or ref ormatting if you like) the old model of business, and striving af ter the
validity and ef f ectiveness of this attempt, in f inancial, personal, philosophical, business and ef f ectiveness
terms.
This f orwarding moving DJ’s and Decks [Digital economy's captains of knowledge] trend includes
digital journalists and bloggers, passionate hobbyists, social media marketers and managers, inf ormation
and business experts, etc, all loosely organized in tribes, genders, likes and dislikes, f avorite products,
groups of direct or indirect inf luences, each one with its own special requirements, aims, products and
outputs and all of which in constant interaction among them. This activity, even so scarce, f ormative or not,
creates today a “loosely coupled” cloud network comprising by clusters of “f ront-line”
news organizations and blogs, social networks of inf luence (measured by likes and dislikes), click-

2. economies, new f inancial lines of credit, new strategies f or management and marketing, dif f erent ways of
sales, etc.
This new networked ecosystem is an entirely new system, f lexible, adaptable in dif f erent needs and always
in a constant f low. Its limits and its margins have not yet been evaluated entirely, while new outputs are
produced by this system everyday, either in personal, or in prof essional, or in market, or in community, or in
society level.
But whatever the f uture of this trend will be, as analogous trends have done in the past, it is certain that it,
in a smaller or a larger degree, would initiate a compete dif f erent set of perspectives and approaches that
might lead towards a new paradigm shif t, benef icial f or the entire international society.
What do you think? This trend is strong enough to impose new memes and culture incentives to form
new ways of living and doing business, or not? Please comment!