32. Problems for you to solve! Wheelchair basketball can be used for rehabilitation purposes, but also to keep exercising although the person is in a wheelchair. How would you reach out to war veterans? What marketing strategy would you use?
33. Problems for you to solve! Would you participate in wheelchair basketball? To become more of a mainstream sport the GBWBA would also like to target able bodied people. How to target able bodied people?
34. Summary GBWBA is a small non for profit independent organisation Professionalized moving from Kitchen table organisation Maximise physical and human resources to increase profile of sport Increase financial independence for future sustainability