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1. X
Generation
Parents
The Game Show
Jeff Kallay, Experience Evangelist

2. X Saves the World - The Game Show
quot;Keep On Movinquot;

3. X
Generation
Parents
The Game Show
Jeff Kallay, Experience Evangelist

4. Manage the Expectations
-Recap Boomers, Xers, and Millennials
(American Generations)
-Play Generation X Pop Culture
Multimedia Trivia Game Show
-Understanding the Generation X Parent
-Your Questions and Observations

5. Recap Boomers, Xers, and
Millennials
(American Generations)

6. “In America, each generation
is a new people.”
Alec de Tocqueville, 1830

7. 4
Number of books by Howe and Strauss
Generations, 13th Generation, The Fourth Turning
and Millennials Rising
LifeCourse Associates www.lifecourse.com

8. 23.4
Average Number of Years of
American Generations
Howe and Strauss

9. 14
American Generations (18 New World)
Howe and Strauss

10. 4
Number of Generational Cycles and
Number of Generations Per Cycle
Howe and Strauss

11. Revolutionary Cycle
Name + Birth Years
Awakening + 1701-1723
Liberty + 1724-1741
Republican + 1742-1766
Compromise + 1767-1791

12. Civil War Cycle
Name + Birth Years
Transcendental + 1792-1821
Gilded + 1822-1842
Progressive + 1843-1859

13. Great Power Cycle
Name + Birth Years
Missionary + 1860-1882
Lost + 1883-1900
G.I. + 1901-1924
Silent + 1925-1942

14. Millennial Cycle
Name + Birth Years
Boomer + 1943-1960
X + 1961-1981
Millennials + 1982-2000/01
15th (Homeland?) + 2000/01-20??

15. 4/2
4 Stage/2 Stroke Per Cycle
Howe and Strauss

16. Revolutionary Cycle
Name + Birth Years = Description
Awakening + 1701-1723 = Idealist
Liberty + 1724-1741 = Reactive
Republican + 1742-1766 = Civic
Compromise + 1767-1791 = Adaptive

17. Civil War Cycle
Name + Birth Years = Description
Transcendental + 1792-1821 = Idealist
Gilded + 1822-1842 = Reactive
Progressive + 1843-1859 = Adaptive

18. Great Power Cycle
Name + Birth Years = Description
Missionary + 1860-1882 = Idealist
Lost + 1883-1900 = Reactive
G.I. + 1901-1924 = Civic
Silent + 1925-1942 = Adaptive

19. Millennial Cycle
Name + Birth Years = Description
Boomer + 1943-1960 = Idealist
X + 1961-1981 = Reactive
Millennials + 1982-2000/01 = Civic
15th (Homeland?) + 2000/01-20?? = Adaptive

20. 4 Stage / 2 Stroke
Idealist birth Civic
Idealist
Reactive birth Adaptive
Reactive
Civic birth Idealist
Civic
Adaptive birth Reactive
Adaptive
Repeat

21. Each Generation
Rebels against the elder-built world and
against the generation before it.
(Millennial>X)
Redirects society towards its own inclinations.

22. Each Generation
Is shaped by their surroundings and by the
generations with which they interact.
While being born becomes history, and as
they age they make history.

23. Millennial
Largest, most wanted, most watched over, and
most diverse generation in American history.
Howe and Strauss “Millennials Rising”

24. 3.6
Average birthrate of Millennials
(in millions)
Howe and Strauss “Millennials Rising”

25. $50k
Parents willing to pay for an ovum from an
attractive, high IQ, female at a top university
Howe and Strauss “Millennials Rising”

26. 50%
Increase in amount of stuff in weight in
average American homes vs. 20 years ago
US News and World Report, 2005

27. 83%
College freshmen who have never shared
a room with a sibling
Chronicle of Higher Education, November 2007

28. About Millennials
35% are non-white (and Latino).
1 in 5 have an immigrant parent,
1 in 10 have a non-citizen parent.
Largest separation in wealth in American history.

29. About Millennials
Remember “Baby on Board” signs?
Celebrated by Hollywood: Three Men and Baby,
Baby Boom, Mr. Mom, and Disney princesses.
Bike helmets, car seats, nanny cams, and more.

30. About Millennials
Raised by attached parents.
“Helicopter Parents” or “Blackhawks”
Parents are “Best Friends” and co-purchasing.
Conservative. Or is the term Conventional?

31. X
“A generation that can sneakily trump boomer
narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”

32. About Generation X
Born 1961-1981.
Sandwiched between Boomers and Millennials.
Smaller Population = 46 million vs. 70+ million
each for both Boomers and Millennials.

33. About Generation X
Born and raised as independent latch-key kids.
Sexual Revolution, Watergate, Vietnam,
Gay Rights, High Divorce Rate, Recession and
Woman’s Movement peppered their youth.
Demonized by Hollywood: Rosemary’s Baby, The
Exorcist, Taxi Driver, Pretty Baby, and The Omen.

34. About Generation X
The last generation to care about the
culture part of pop culture
So let’s review some Generation X pop culture...

35. X
Generation
Parents
The Game Show
Let’s Meet Our
Contestants!

36. Contestant #1
Todd Pilipovich - Youngstown State University

37. Contestant #2
Mandy Steiner - Capital Univesity

38. Contestant #3
Greg Landis - University of Akron

39. X
Generation
Parents
The Game Show
Let’s Play Generation X
Multimedia Trivia!

40. Rules
Three Ten Point Questions Each for a
Total of Thirty Points Possible
(One = Photo, Video and Audio)
Audience, Fellow Contestant or Mobile Lifeline
You Can Use Your Lifeline Once
Judge’s Decision is Final

41. Contestant #1 - Childhood
1969 - Children’s Television Workshop, Sesame Street

42. Contestant #2 - Childhood
1969-1974 Brady Bunch (Season Five Opening Theme)

43. Contestant #3 - Childhood
1973-1986 - ABC’s School House Rock (Lolly, Lolly, Lolly Get Your Adverbs Here)

44. Contestant #2 - Youth
1981 - MTV Music Television

45. Contestant #3 - Youth
1984 - Lena’s 99 Red Ballons/99 Luftballons

46. Contestant #1 - Youth
1984-1992 - NBC’s The Cosby Show

47. Contestant #3 - Rising Adulthood
1989 and 1994 - Wynona Rider Movies (2004 Mean Girls)

48. Contestant #1 - Rising Adulthood
1991 - Nirvana, Nevermind, Smells Like Teen Spirit

49. Contestant #2 - Rising Adulthood
1994 -2004 - Ross, Rachel, Monica, Chandler, Phoebe and Joey are FRIENDS

50. Tie-Breaker
1971 - Willy Wonka & The Chocolate Factory

51. X
Generation
Parents
The Game Show
Let’s Give Away Prizes!

52. Understanding the
Generation X Parent

54. X
“A generation that can sneakily trump boomer
narcissism and millennial entitlement.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”

55. About Generation X
Playing to win by half expecting to lose.
Accepting wide gaps between personal outcomes
and sex roles.
Proud of their ability to cut through the hype.

56. About Generation X
Becoming cautious in family life and gradually
mellowing in personality.
Dedicated to starting and maintaining stable
families, something their Silent generation
parents did not.

57. About Generation X
Becoming cautious in family life and gradually
mellowing in personality.
Dedicated to starting and maintaining stable
families, something their Silent generation
parents did not.

58. Generation X
Members include the founders of:
Google
eBay
Amazon
Meet-up
YouTube
But, in spite of this “first” creativity...

59. Generation X
...will be known as the “last” generation.
The last; to produce and hold onto vinyl albums,
to remember TV dials that stopped at 13 channels,
to express resistance to corporate servitude,
to produce “old-fashioned” movie stars,
and to care about the culture part of pop culture.

60. Stealth
Generation X parents (vs. Boomer helicopter)
And, Generation X behavior
Howe and Strauss NACAC 2006 Pittsburgh and Jeff Gordiner, X Saves the World

61. They will question the value
of the “amenities” arms race and of attending college

62. The Generation X Duality:
“We’re equipped.
We’re wary enough to feel a connection to the past;
we’re young enough to be wired; we’re snotty enough to
not settle for crap; we’re resourceful enough to endure
our labors on the margins; we’re experienced enough to
know that change begins on the margins.
Beyond that, we’re all we got.”
Jeff Gordiner, “X Saves the World: How Generation X Got the Shaft but Can Still Keep Everything from Sucking”

63. Generation X Low Down
Betrayed by social institutions in their youth.
Boomer envy.
A study of contrasts.
Their second cohort millennials have vastly different
social moments and history molding them.
Pragmatic.
To the point.
Stealth in behavior.

64. Recommended Reading

65. Download Session PDF
www.targetx.com>click “iThink Blog”>Presentation Slides

66. When It’s Time to Change - You’ve Got to Re-Arrange
Advice from the Brady Bunch, “Time to Change”

67. X
Generation
Parents
The Game Show
Jeff Kallay, Experience Evangelist